Julie-Ann Apparel Online Partner Site Demonstration


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Learn how you can sell Julie-Ann products on your own website!

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Julie-Ann Apparel Online Partner Site Demonstration

  1. 1. Julie-Ann Apparel’s Ecommerce Partner Program! Online Partner Site Demonstration If you have any questions concerning our program, Call Martha at 1-800-425-9815 EXT. 624!
  2. 2. What We Offer… <ul><ul><li>Julie-Ann Apparel is proud to offer these new and exciting ways for you to expand your business! </li></ul></ul>Ecommerce website linked live with thousands of high-quality Julie-Ann products! Marketing designed specifically to your stores needs!
  3. 3. Your ECommerce Website <ul><li>Includes: </li></ul><ul><ul><li>1,000s of Julie-Ann Apparel Products Linked “Live” with your store. </li></ul></ul><ul><ul><li>Professional dynamic imaging powered by Scene7 </li></ul></ul><ul><ul><li>Customer specific URL and Content Relating to your store. </li></ul></ul><ul><ul><li>Updated and easy-to-use navigation </li></ul></ul><ul><ul><li>AND MORE! </li></ul></ul>
  4. 4. Your Marketing <ul><li>Includes: </li></ul><ul><ul><li>Direct emails targeting YOUR customers. </li></ul></ul><ul><ul><li>Innovative print marketing that includes personalized postcards and brochures. </li></ul></ul><ul><ul><li>We can take your existing website and other marketing material and utilize it in any way you choose! </li></ul></ul>
  5. 5. Our Friends Are YOUR Friends! <ul><li>At Julie-Ann Apparel we pride ourselves in working with the most professional and top-ranked Ecommerce solution providers in the business! Which means, you will too! </li></ul>AmeriCommerce , one of the leading retail Ecommerce web providers enables us to do many awesome things! Scene7 is a renowned company that provides dynamic imaging solutions that will make your profits skyrocket!
  6. 6. AmeriCommerce Features AmeriCommerce offers many advanced eCommerce solutions that you’ll be able to take advantage of! <ul><li>A system backend that will help you keep track of your websites sales. </li></ul><ul><li>An innovative and easy to navigate shopping cart solution that your customers will love! </li></ul><ul><li>Your own customer registration form so you can keep up with your best customers! </li></ul><ul><li>Even custom web-developing to create the website of your dreams! </li></ul><ul><li>AND MORE! </li></ul>
  7. 7. The AmeriCommerce Dashboard allows you to view your store’s statistics! You can control everything on your website from this backend and get all the reports necessary in advancing your sales!
  8. 8. Scene7 Features <ul><li>Scene7 is the leading company that provides dynamic imaging! Here’s how we’ll utilize it with your store. </li></ul><ul><li>Professional product imaging that allows your customers to zoom into the garments! </li></ul><ul><li>Innovative templating that we’ll utilize to create your emails and daily update your home page! </li></ul>
  9. 9. Scene7 Email
  10. 10. Business Expectations <ul><li>As in all business ventures, it’s best to know exactly what outcome to expect beforehand. Having reasonable expectations will allow you to make better business decisions and have a good idea of what’s to come. We’ve put together some realistic and unrealistic expectations to help you make those decisions well. </li></ul>Realistic Expectations Unrealistic Expectations
  11. 11. Realistic Expectations <ul><li>Utilize the internet to expand your </li></ul><ul><li>business by communicating with </li></ul><ul><li>your current customers. </li></ul><ul><ul><li>Many of your customers most likely prefer to shop online already. </li></ul></ul><ul><ul><li>As Ecommerce expands, online shopping becomes safer. </li></ul></ul><ul><ul><li>In 2007, 77% of the online population over 13 - 131.5 million people - will shop online. (eMarketer). </li></ul></ul>Expect to invest time and work into marketing and advertising your website, as if you were opening another store. <ul><li>As businesses expand to offering their services via internet, you can expect to gain notoriety with customers. </li></ul><ul><ul><li>Today, more customers expect businesses to have websites and sell their products online. </li></ul></ul>43 percent of Internet users bought products from a retailer’s offline store after viewing them on the seller’s Web site. The study said that for every $1 spent online, consumers are influenced to spend another $6 offline. (Jupiter Research) 65% of consumers do not shop on a poorly designed site -- even that of a favorite brand. Nearly 30% even cease offline purchases from a favorite brand if their online experience is poor. And for many, a high-quality product isn't enough to warrant struggling with a confusing site: 30% of consumers reported that Web site design is more important than a great product. Only 4% will shop on a poorly designed Web site -- and that's when the price is rock-bottom. (Synovate eNation)
  12. 12. Unrealistic Expectations <ul><li>Do not expect online customers to flock to your store on the day of conception. </li></ul><ul><ul><li>In the beginning you should view your online store as a communication tool; a way to create a better relationship with your existing customers. </li></ul></ul><ul><li>As your online business grows, you can expect more hits and a higher rank in search engines such as Google. However, do not expect to “come up” on a Search Engine anytime soon. </li></ul><ul><ul><li>Use word of mouth, email campaigns, direct mail and other marketing tools to increase your website hits. </li></ul></ul>E-mail (78 percent), free shipping with conditions (62 percent) and search engine placement (37 percent) were the top three most successful marketing/promotion efforts for online merchants during the holidays. (BizRate.com) Good customer support has a significant impact on customer loyalty, with satisfied customers twice as likely as dissatisfied customers to use the site again, and among those that were highly satisfied, 71 percent would recommend the site to a friend. Also, 85 percent of those satisfied with a site's customer support options agree with the statement, &quot;This site cares about its customers.&quot;
  13. 13. Ecommerce Marketing Ideas <ul><li>Consider setting up a kiosk in your store! Your customers will be able to peruse your site and purchase products you may not have in stock in the store. </li></ul>As consumers become more comfortable using kiosks to make purchases in retail locations, the number of kiosks in North America will grow 69% by 2007 to 105,000 from 62,000 last year. At least 70% of these kiosks will be web-based. Utilize our emailing and direct mail campaigns! Email marketing is widely known to be the most successful online marketing tool! Combine both in-store and online promotions to gain profits!
  14. 14. Incentives <ul><li>Affiliate Marketing </li></ul>Make commission when someone that comes from your site, buys something on ours! By becoming our affiliate, and linking Julie-Ann Apparel on your site, you can make commissions on sales that are linked directly from your site. Make 20% commission on your first JAA sale, and 10% commission on all sales thereafter!
  15. 15. Incentives <ul><li>Sales Incentive </li></ul><ul><li>We are currently planning sales incentives for our Partner Sites! You will be notified as this incentive and others grow! </li></ul>
  16. 16. Expenses Fee Schedule $300.00….Setup Fee $125.00….Monthly Fee $65/hr….Custom Work $200-$300….SSL Certification $50….SSL Set-Up Fee $60-$150….Custom Logo Design Call for Pricing….Existing Inventory Transfer Call for Pricing….SEO Work <ul><li>INCLUDED IN YOUR PACKAGE </li></ul><ul><li>We provide 3 professional website templates you can choose from! </li></ul><ul><li>Any custom work will be billed at $65.00 per hour. </li></ul><ul><li>MARKETING </li></ul><ul><li>1 Custom Email Design Per Month </li></ul><ul><li>500 Personalized Emails </li></ul><ul><li>*Print Marketing will be available in the 2 nd or 3 rd quarter. </li></ul>
  17. 17. Terms and Conditions <ul><li>Terms and Conditions are identical to those on www.julie-ann.com , with the following additions, exceptions and deletions. </li></ul><ul><li>All pictures and other intellectual property is owned by West Coast Fashions, Inc. </li></ul><ul><li>You may not copy or duplicate graphics or type from our site(s) and use on any other site. </li></ul><ul><li>We do not allow our merchandise to be placed on p2p sites such as eBay, Amazon, etc. without our expressed written permission. </li></ul>
  18. 18. And the best part? You don’t have to lift a finger. Any Questions? Call Martha at 1-800-425-9815 ext. 624