Too many startup founders and investors believe that it's not possible to focus on shareholder returns AND public benefits. Here's why we believe a focus on public benefits helps assure shareholder returns.

1. HowPublicBenefitsCreate
ShareholderValue
(&WhatToDoAboutIt)
Shaun Abrahamson
@shaunabe
Managing Partner & Co-founder at Urban.Us

2. 40+angelinvestmentslikeZocDoc,Refinery29,Trialpay(Visa)
BuilderatMediaSentry,Starmedia&govWorks(Startup.com)
ProjectsLikeBetacup,LifeEdited,$300House,CrowdstormBook
MIT,BerlinSchool,UniversityofCapeTown #creds

3. Re-ImaginingCities
$90TRILLIONECONOMICOPPORTUNITY
PRICELESSOPPORTUNITYFORHUMANITY

4. Stealth
3
Years
23
Investments

5. Areyoufocusedon
PublicBenefits
or
shareholderreturns?

6. TheGrabbingHands
GrabAllTheyCan
Everything Counts
Depeche Mode, 1982

7. 6ExamplesofPublic
BenefitsWorking
ForShareholders
“There are those who say
that Benefit Corporations
and venture capital are
not compatible. We don’t
agree and we think
companies that align their
values with their
customers and communities
will benefit over the long
term, not suffer. And that
alignment can produce
value for shareholders
sustainably and
profitably.” - Fred Wilson

8. ActualPublicRelations
1

9. 100xTalent
Know they’re getting paid, but how
will they serve the public good?
2

10. PublicBenefitsHelpPeopleFind&HelpYou
3

11. PublicBenefitsGuideTheHardestDecisions
SELFDRIVINGCAREXAMPLE
4

12. That’s a lot
of regulated
opportunity
Guess who s
Public Benefit
Sector Digitization GDP%
ICT High 5
Utilities Medium 2
RealEstate Medium 5
Government Medium 16
LocalServices Medium 6
Transportation Low 3
Construction Low 3
5

13. MakeYourStartup
HardKill
6

14. TheGraph
OnTheWall
TellsTheStory
OfItAlL

15. 375 Founders
349 Investors
102 Government &
Companies
498 Advisors
6LessonsFromOurFounders&Network

16. People Need
To Know About
The Public
Benefits
1

17. But Too Much
Focus on Public
Benefit & You
Look Like A
Charity
2

18. SoCanYourData
UseYourProductforPublicGood
3

19. LetYourMetricsSpeakForYou
4

20. UseYourDataToInform&Communicate
5

21. BuildPublicBenefitsIntoYourAlgorithms
6

22. BuildPublicBenefitsIntoYourAlgorithms
6

23. Thehandshake
Sealsthecontract
Fromthecontracts
There'snoturningback

24. HowPublicBenefitsCanHelp
YouGrowShareholderValue
Shaun Abrahamson
@shaunabe
Managing Partner & Co-founder at Urban.Us