Apple i phone

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Apple i phone

  1. 1. Apple iPhone Shashwat Shriparv dwivedishashwat@gmail.com InfinitySoft
  2. 2. iPhone Company Information • Apple enters Smart-Phone Industry – Aiming for 1% Market Share • High Income Consumers – $499-$599 • Will Expand Product Line Market Share 31% 18%13% 7% 6% 5% 20% Nokia Motorola Samsung LG SonyEricsson Siemens Others
  3. 3. Technology • Unique Technology to iPhone – Smart Screen – Visual Voicemail – Touch Screen • Common Features • Mp3 Player
  4. 4. Tech Specs • Physical Characteristics – 3.5 Inch Screen – 4.5 by 2.4 by .46 inches – 4.8 ounces • 4 or 8 GB Memory • Wi-Fi, Edge and Bluetooth compatible • Battery Life – 5 hours talk/video/browsing – 16 hours Audio playback • OS X operating system
  5. 5. SWOT Analysis of iPhone Strengths •High brand equity •Compatibility •Have a lot of financing for development of iPhone product Weaknesses •Not familiar with smartphones (1st batch glitches) •High risk of damage •Cingular exclusivity Opportunities •Loyal customers •Social trends (people changing their phones) •Big market (big demand for all features) Threats •Competition with phones like Nokia, Trio and Blackberry.
  6. 6. Conclusion • Offers unique product to market – Price is reasonable for what you’re getting. • Product will succeed
  7. 7. Questions? Shashwat Shriparv dwivedishashwat@gmail.com InfinitySoft

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