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Strategy in 1 hour using Decision Quality Canvas

An overview of the Decision Quality Canvas, presented by Shashi Jain at the Decision Analysis Affinity Group (DAAG) conference on June 25, 2020. The DQ Canvas is a worksheet that helps you apply Decision Quality principles to strategies in about an hour. For more information, visit https://www.shashijain.co/dqcanvas

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Strategy in 1 hour using Decision Quality Canvas

  1. 1. DAAG 2020 Presenter: Shashi Jain June 25, 2020
  2. 2. © 2020 Shashi Jain | All Rights Reserved Hey, I’m Shashi Strategic Innovation Manager - Internet of Things - AI in Space Exploration Innovation Coach Decision Quality Practitioner 2 in/skjain2 | @skjain2
  3. 3. © 2020 Shashi Jain | All Rights Reserved 3 Agenda MOTIVATION THE DECISION QUALITY CANVAS PUTTING THE DQ CANVAS INTO ACTION NEXT STEPS
  4. 4. © 2020 Shashi Jain | All Rights Reserved 4 The PowerPoint Strategy Good Do Nothing $0 Cede the market to Big Competitor Better Build a modest ecosystem $100k Utilize existing Assets, scale over 1 year Best Do ALL the things! $6M Beat Everyone, all the time
  5. 5. © 2020 Shashi Jain | All Rights Reserved Also NOT Strategies A Mission Statement Singularity U - “to educate, inspire, and empower leaders to apply exponential technologies to address humanity's grand challenges.” Buzzwords “Social. Local. Mobile.” A Goal “We want to be #1 in the Market!” A Secret “If I told you I’d have to kill you.” 5
  6. 6. © 2020 Shashi Jain | All Rights Reserved 6 Why don’t they DQ? 1. Too much process / learning curve 2. Too many inputs 3. Large time investment 4. Culture of Advocacy -> Culture of Inquiry How do we make Decision Quality the obvious tool?
  7. 7. © 2020 Shashi Jain | All Rights Reserved 7 The Decision Quality Canvas A Worksheet for Building a Strategy with DQ in about an Hour.
  8. 8. © 2020 Shashi Jain | All Rights Reserved When to Use the Canvas Building a Pathfinding strategy Create a Starting Point for Negotiations Aligning a Team Influence Organizations; Vision- building 8 Disclaimer: Not a Substitute for Decision Analysis or the full DQ Process!
  9. 9. © 2020 Shashi Jain | All Rights Reserved Two Sides DECISION SIDE • Iterate on Questions (frame), Risks, Values • Capture important Voices • Create options through inquiry STRATEGY SIDE • Visualize strategies as sets of realistic options • Expand the frame 9
  10. 10. Givens Write decisions that are made for you. Treat them as guardrails for this canvas. Focus 5 Five or fewer questions that must be answered now. Include realistic answers/options. Defer Questions that can be put off to later. If you have >6 Focus Now, move some here. Recommender Voices: people who will sway your decision Expert Voices: opinions from subject matter expertise Risks Items that may cause harm or delay but are not in your control. Values These are concepts that you value or that state your intent, but are not really decisions What is the Big Strategy? Who is it for? © 2020 Shashi Jain THE PURPOSE WHAT PROBLEM OR OPPORTUNITY ARE WE ADDRESSING?
  11. 11. Givens Write decisions that are made for you. Treat them as guardrails for this canvas. Focus 5 Five or fewer questions that must be answered now. Include realistic answers/options. Defer Questions that can be put off to later. If you have >6 Focus Now, move some here. Recommender Voices: people who will sway your decision Expert Voices: opinions from subject matter expertise Risks Items that may cause harm or delay but are not in your control. Values These are concepts that you value or that state your intent, but are not really decisions What is the Big Strategy? Who is it for? © 2020 Shashi Jain THE TRADEOFFS STATEMENTS THAT CONVEY POSITIVE OR NEGATIVE FACTORS THAT MATTER TO US
  12. 12. Givens Write decisions that are made for you. Treat them as guardrails for this canvas. Focus 5 Five or fewer questions that must be answered now. Include realistic answers/options. Defer Questions that can be put off to later. If you have >6 Focus Now, move some here. Recommender Voices: people who will sway your decision Expert Voices: opinions from subject matter expertise Risks Items that may cause harm or delay but are not in your control. Values These are concepts that you value or that state your intent, but are not really decisions What is the Big Strategy? Who is it for? © 2020 Shashi Jain THE VOICES UNCOMFORTABLE PERSPECTIVES YOU MAY REQUIRE RECOMMENDERS / ADVISORS SUBJECT MATTER EXPERTS
  13. 13. Givens Write decisions that are made for you. Treat them as guardrails for this canvas. Focus 5 Five or fewer questions that must be answered now. Include realistic answers/options. Defer Questions that can be put off to later. If you have >6 Focus Now, move some here. Recommender Voices: people who will sway your decision Expert Voices: opinions from subject matter expertise Risks Items that may cause harm or delay but are not in your control. Values These are concepts that you value or that state your intent, but are not really decisions What is the Big Strategy? Who is it for? © 2020 Shashi Jain THE FRAME GIVENS: GUARD RAILS OR DECISIONS MADE FOCUS NOW: FIVE QUESTIONS THAT MUST BE ANSWERED NOW. WITH 3-4 OPTIONS. DEFERS: EVERYTHING ELSE. ANSWER FOCUS 5 QUESTIONS WITH MULTIPLE, REALISTIC OPTIONS THAT REFLECT DIFFERENT VALUES, RISKS, PERSPECTIVES.
  14. 14. Customer Focus Alternatives Test Key Results Org Scope Taxonomy for Writing a Good Question (The Goldilocks Principle) 14 Tactical Individual/Team Individual/Group Reacting Binary (Yes/No) Strategic Cross- Group/Customer 1-2 Levels Anticipating/Growing 3-5 Specific Visionary Company/Industry Multiple Levels Influencing General Guidance “Just Right”“Too Small” “Too Broad”
  15. 15. Strategy Table 1. Focus Now Questions in Column Headers 2. Copy Alternatives in each Cell 3. Select One Alt per column by underlining. 4. Give the row (strategy) a name. Write implications. © 2020 Shashi Jain 15
  16. 16. Strategy Table 1. Focus Now Questions in Column Headers 2. Copy Alternatives in each Cell 3. Select One Alt per column by underlining. 4. Give the row (strategy) a name. Write implications. © 2020 Shashi Jain 16 COPY FOCUS NOW HEADINGS HERE COPY OPTIONS (REALISTIC ALTERNATIVES) HERE
  17. 17. Strategy Table 1. Focus Now Questions in Column Headers 2. Copy Alternatives in each Cell 3. Select One Alt per column by underlining. 4. Give the row (strategy) a name. Write implications. © 2020 Shashi Jain BUSINESS AS USUAL System Integrator Vertically Integrated OEM Hardware System Data Sciences Combination (HW + DS) Ingredients Only SAAS PAAS [ingredients + SAAS] Productization Pipeline Brand/Subsidiary Don’t Full Limited None THEIR BUSINESS MODEL OUR TECH STACK OUR BUSINESS MODEL TECH PARTNER SUPPORT 3RD PARTY TECH System Integrator Vertically Integrated OEM Hardware System Data Sciences Combination (HW + DS) Ingredients Only SAAS PAAS [ingredients + SAAS] Productization Pipeline Brand/Subsidiary Don’t Full Limited None System Integrator Vertically Integrated OEM Hardware System Data Sciences Combination (HW + DS) Ingredients Only SAAS PAAS [ingredients + SAAS] Productization Pipeline Brand/Subsidiary Don’t Full Limited None System Integrator Vertically Integrated OEM Hardware System Data Sciences Combination (HW + DS) Ingredients Only SAAS PAAS [ingredients + SAAS] Productization Pipeline Brand/Subsidiary Don’t Full Limited None System Integrator Vertically Integrated OEM Hardware System Data Sciences Combination (HW + DS) Ingredients Only SAAS PAAS [ingredients + SAAS] Productization Pipeline Brand/Subsidiary Don’t Full Limited None CHOOSE ONE ALTERNATIVE PER COLUMN (PER QUESTION) MEMORABLE STRATEGY NAME
  18. 18. © 2020 Shashi Jain | All Rights Reserved 18 7 Steps to 1-Hour Strategy 1. Facilitated – Fill it yourself or work with a Facilitator 2. Narrative - Write a story about how you got here. Name the Canvas.. 3. Voices - Put yourself in the Recommender, Expert’s shoes and quote them. 4. Frame - Iteratively build Givens/Defers, expose 5 “Focus Now” questions 5. Tradeoffs - Risks, Values that serve as a lens/filter for creating options 6. Options - For each “Focus Now” write realistic alternatives 7. Strategies - Create named strategies by choosing one alternative per column.
  19. 19. © 2020 Shashi Jain | All Rights Reserved Hypothetical Case Study: Community Events NARRATIVE • TechCo hosts community events for the networking software community. • When developers choose the topics, events are amazing • Universities want to make Open Source Software contribution. • Struggles with measuring success, lead to funding issues. • Community wants path to product. STARTING QUESTIONS How do we get networking software developer mindshare? ▪ Continue working with broad community ▪ Restrict or Prioritize developers per business unit’s priorities ▪ Invitation What do we train developers on? ▪ What they want (pull) ▪ TechCo’s prioritized subjects 19
  20. 20. Givens Write decisions that are made for you. Treat them as guardrails for this canvas. Focus 5 Five or fewer questions that must be answered now. Include realistic answers/options. Defer Questions that can be put off to later. If you have >6 Focus Now, move some here. Recommender Voices: people who will sway your decision Expert Voices: opinions from subject matter expertise Risks Items that may cause harm or delay but are not in your control. Values These are concepts that you value or that state your intent, but are not really decisions What is the Big Strategy? Who is it for? © 2020 Shashi Jain How do we select topics? • Partner/Developer-Selected • TechCo-Selected • Mix (Developer-led) • Mix (TechCo-led) Who do we target? • All developers in a vertical • Open Source Community Developers • Network Builders Developers • Large company developers • Startup developers Network Software Community ScaleUp TechCo’s Network Software Solutions Sunil: Developer events are charity. What is the ROI? James: I love that we talk about packet processing technologies, even if it’s not 100% related to TechCo's products. 20
  21. 21. Givens Write decisions that are made for you. Treat them as guardrails for this canvas. Focus 5 Five or fewer questions that must be answered now. Include realistic answers/options. Defer Questions that can be put off to later. If you have >6 Focus Now, move some here. Recommender Voices: people who will sway your decision Expert Voices: opinions from subject matter expertise Risks Items that may cause harm or delay but are not in your control. Values These are concepts that you value or that state your intent, but are not really decisions What is the Big Strategy? Who is it for? © 2020 Shashi Jain How do we select topics? • Partner/Developer-Selected • TechCo-Selected • Mix (Developer-led) • Mix (TechCo-led) Who do we target? • All developers in a vertical • Open Source Community Developers • Network Builders Developers • Large company developers • Startup developers • Who are the specific speakers? • Which specific communities? Network Software Community ScaleUp TechCo’s Network Software Solutions Sunil: Developer events are charity. What is the ROI? James: I love that we talk about packet processing technologies, even if it’s not 100% related to TechCo's products. • We will continue doing Community Events this year. 21
  22. 22. Givens Write decisions that are made for you. Treat them as guardrails for this canvas. Focus 5 Five or fewer questions that must be answered now. Include realistic answers/options. Defer Questions that can be put off to later. If you have >6 Focus Now, move some here. Recommender Voices: people who will sway your decision Expert Voices: opinions from subject matter expertise Risks Items that may cause harm or delay but are not in your control. Values These are concepts that you value or that state your intent, but are not really decisions What is the Big Strategy? Who is it for? © 2020 Shashi Jain How do we select topics? • Partner/Developer-Selected • TechCo-Selected • Mix (Developer-led) • Mix (TechCo-led) Who do we target? • All developers in a vertical • Open Source Community Developers • Network Builders Developers • Large company developers • Startup developers • Who are the specific speakers? • Which specific communities? • Organic growth to 2100 members (250 companies) • We are a great partner to communities/groups. • We value strong partnerships with smaller companies in our community • Our stakeholders value a mix of developers from LARGE Companies Network Software Community ScaleUp TechCo’s Network Software Solutions Sunil: Developer events are charity. What is the ROI? James: I love that we talk about packet processing technologies, even if it’s not 100% related to TechCo's products. 1. We will continue doing NPG Community Events in 2019. 2. Flat budget (at least) 3. People resources will be available and interested in after- hours meetups 4. What measures matter? • Attendance dB (name/contact) • Feedback form (NPS) – (15% at evening, 90%) • Opt-In to receive TechCo info (40-50%) • Conversions 22
  23. 23. Givens Write decisions that are made for you. Treat them as guardrails for this canvas. Focus 5 Five or fewer questions that must be answered now. Include realistic answers/options. Defer Questions that can be put off to later. If you have >6 Focus Now, move some here. Recommender Voices: people who will sway your decision Expert Voices: opinions from subject matter expertise Risks Items that may cause harm or delay but are not in your control. Values These are concepts that you value or that state your intent, but are not really decisions What is the Big Strategy? Who is it for? © 2020 Shashi Jain How do we select topics? • Partner/Developer-Selected • TechCo-Selected • Mix (Developer-led) • Mix (TechCo-led) Who do we target? • All developers in a vertical • Open Source Community Developers • Network Builders Developers • Large company developers • Startup developers • Who are the specific speakers? • Which specific communities? • Do we continue doing geo events? • How many events should we be doing? • Which community partners? • Which types of communities to focus on? • Engaged developers avoid our Meetups because of perceived repetition. • We rely on promo emails, which puts at mercy of spam filters. • We might lose budget if we lose momentum. • Organic growth to 2100 members (250 companies) • We are a great partner to communities/groups. • We value strong partnerships with smaller companies in our community • Our stakeholders value a mix of developers from LARGE Companies Network Software Community ScaleUp TechCo’s Network Software Solutions Sunil: Developer events are charity. What is the ROI? James: I love that we talk about packet processing technologies, even if it’s not 100% related to TechCo's products. 1. We will continue doing NPG Community Events in 2019. 2. Flat budget (at least) 3. People resources will be available and interested in after- hours meetups 4. What measures matter? • Attendance dB (name/contact) • Feedback form (NPS) – (15% at evening, 90%) • Opt-In to receive TechCo info (40-50%) • Conversions 23
  24. 24. Givens Write decisions that are made for you. Treat them as guardrails for this canvas. Focus 5 Five or fewer questions that must be answered now. Include realistic answers/options. Defer Questions that can be put off to later. If you have >6 Focus Now, move some here. Recommender Voices: people who will sway your decision Expert Voices: opinions from subject matter expertise Risks Items that may cause harm or delay but are not in your control. Values These are concepts that you value or that state your intent, but are not really decisions What is the Big Strategy? Who is it for? © 2020 Shashi Jain How do we select topics? • Partner/Developer-Selected • TechCo-Selected • Mix (Developer-led) • Mix (TechCo-led) Who do we target? • All developers in a vertical • Open Source Community Developers • Network Builders Developers • Large company developers • Startup developers What kinds of events? • Evening Meetup (Social+Speaker) • Day Meetup (Technical Tutorials on campus) • Community partner event (TechCo sponsors venue/food, content influence/track) • Special Perk Events for Partners How do we involve partners? • Topic Selection Meetings • Speakerships / Panel discussions • Demos • Partner $$$ Sponsorship • Who are the specific speakers? • Which specific communities? • Do we continue doing geo events? • How many events should we be doing? • Which community partners? • Which types of communities to focus on? • Engaged developers avoid our Meetups because of perceived repetition. • We rely on promo emails, which puts at mercy of spam filters. • We might lose budget if we lose momentum. • Organic growth to 2100 members (250 companies) • We are a great partner to communities/groups. • We value strong partnerships with smaller companies in our community • Our stakeholders value a mix of developers from LARGE Companies Network Software Community ScaleUp TechCo’s Network Software Solutions Sunil: Developer events are charity. What is the ROI? James: I love that we talk about packet processing technologies, even if it’s not 100% related to TechCo's products. 1. We will continue doing NPG Community Events in 2019. 2. Flat budget (at least) 3. People resources will be available and interested in after- hours meetups 4. What measures matter? • Attendance dB (name/contact) • Feedback form (NPS) – (15% at evening, 90%) • Opt-In to receive TechCo info (40-50%) • Conversions 24
  25. 25. Givens Write decisions that are made for you. Treat them as guardrails for this canvas. Focus 5 Five or fewer questions that must be answered now. Include realistic answers/options. Defer Questions that can be put off to later. If you have >6 Focus Now, move some here. Recommender Voices: people who will sway your decision Expert Voices: opinions from subject matter expertise Risks Items that may cause harm or delay but are not in your control. Values These are concepts that you value or that state your intent, but are not really decisions What is the Big Strategy? Who is it for? © 2020 Shashi Jain How do we select topics? • Partner/Developer-Selected • TechCo-Selected • Mix (Developer-led) • Mix (TechCo-led) Who do we target? • All developers in a vertical • Open Source Community Developers • Network Builders Developers • Large company developers • Startup developers What kinds of events? • Evening Meetup (Social+Speaker) • Day Meetup (Technical Tutorials on campus) • Community partner event (TechCo sponsors venue/food, content influence/track) • Special Perk Events for Partners How do we involve partners? • Topic Selection Meetings • Speakerships / Panel discussions • Demos • Partner $$$ Sponsorship What is the follow-on Path for developers? • Joint Projects / Open Source contributions • Paper contributions • Conference Speakerships • Who are the specific speakers? • Which specific communities? • Do we continue doing geo events? • How many events should we be doing? • Which community partners? • Which types of communities to focus on? • Engaged developers avoid our Meetups because of perceived repetition. • We rely on promo emails, which puts at mercy of spam filters. • We might lose budget if we lose momentum. • Organic growth to 2100 members (250 companies) • We are a great partner to communities/groups. • We value strong partnerships with smaller companies in our community • Our stakeholders value a mix of developers from LARGE Companies Network Software Community ScaleUp TechCo’s Network Software Solutions Sunil: Developer events are charity. What is the ROI? James: I love that we talk about packet processing technologies, even if it’s not 100% related to TechCo's products. Sanjana: I need to influence, but retain confidence of TechCo and Community Stakeholders 1. We will continue doing NPG Community Events in 2019. 2. Flat budget (at least) 3. People resources will be available and interested in after- hours meetups 4. What measures matter? • Attendance dB (name/contact) • Feedback form (NPS) – (15% at evening, 90%) • Opt-In to receive TechCo info (40-50%) • Conversions 25
  26. 26. Strategy Table 1. Focus Now Questions in Column Headers 2. Copy Alternatives in each Cell 3. Select One Alt per column by underlining. 4. Give the row (strategy) a name. Write implications. © 2020 Shashi Jain Evening Social+Speaker Meet at TechCo Campus Partner Event (TechCo Sponsor) Special Perk Events for Partners NDA Training (“Office Hours”) Industry (Invitation-Only) Partner/Developer-Selected TechCo-selected Mix (Developer-led) Mix (TechCo-led) All developers in a vertical Open Source Community Developers Network Builders Developers Open Source Software Component Software Partner Communities Other Meetups Universities Joint projects with TechCo Open Source contributions Demo/Paper at Conf Conference Speakerships None WHAT KINDS OF EVENTS? HOW DO WE SELECT TOPICS? WHO DO WE TARGET? WHICH COMMUNITIES TO PARTNER WITH? WHAT IS THE FOLLOW- ON PATH FOR DEVELOPERS? Evening Social+Speaker Meet at TechCo Campus Partner Event (TechCo Sponsor) Special Perk Events for Partners NDA Training (“Office Hours”) Industry (Invitation-Only) Partner/Developer-Selected TechCo-selected Mix (Developer-led) Mix (TechCo-led) All developers in a vertical Open Source Community Developers Network Builders Developers Open Source Software Component Software Partner Communities Other Meetups Universities Joint projects with TechCo Open Source contributions Demo/Paper at Conf Conference Speakerships None Evening Social+Speaker Meet at TechCo Campus Partner Event (TechCo Sponsor) Special Perk Events for Partners NDA Training (“Office Hours”) Industry (Invitation-Only) Partner/Developer-Selected TechCo-selected Mix (Developer-led) Mix (TechCo-led) All developers in a vertical Open Source Community Developers Network Builders Developers Open Source Software Component Software Partner Communities Other Meetups Universities Joint projects with TechCo Open Source contributions Demo/Paper at Conf Conference Speakerships None Evening Social+Speaker Meet at TechCo Campus Partner Event (TechCo Sponsor) Special Perk Events for Partners NDA Training (“Office Hours”) Industry (Invitation-Only) Partner/Developer-Selected TechCo-selected Mix (Developer-led) Mix (TechCo-led) All developers in a vertical Open Source Community Developers Network Builders Developers Open Source Software Component Software Partner Communities Other Meetups Universities Joint projects with TechCo Open Source contributions Demo/Paper at Conf Conference Speakerships None Evening Social+Speaker Meet at TechCo Campus Partner Event (TechCo Sponsor) Special Perk Events for Partners NDA Training (“Office Hours”) Industry (Invitation-Only) Partner/Developer-Selected TechCo-selected Mix (Developer-led) Mix (TechCo-led) All developers in a vertical Open Source Community Developers Network Builders Developers Open Source Software Component Software Partner Communities Other Meetups Universities Joint projects with TechCo Open Source contributions Demo/Paper at Conf Conference Speakerships None
  27. 27. Strategy Table 1. Focus Now Questions in Column Headers 2. Copy Alternatives in each Cell 3. Select One Alt per column by underlining. 4. Give the row (strategy) a name. Write implications. © 2020 Shashi Jain Evening Social+Speaker Meet at TechCo Campus Partner Event (TechCo Sponsor) Special Perk Events for Partners NDA Training (“Office Hours”) Industry (Invitation-Only) Partner/Developer-Selected TechCo-selected Mix (Developer-led) Mix (TechCo-led) All developers in a vertical Open Source Community Developers Network Builders Developers Open Source Software Component Software Partner Communities Other Meetups Universities Joint projects with TechCo Open Source contributions Demo/Paper at Conf Conference Speakerships None WHAT KINDS OF EVENTS? HOW DO WE SELECT TOPICS? WHO DO WE TARGET? WHICH COMMUNITIES TO PARTNER WITH? WHAT IS THE FOLLOW- ON PATH FOR DEVELOPERS? Evening Social+Speaker Meet at TechCo Campus Partner Event (TechCo Sponsor) Special Perk Events for Partners NDA Training (“Office Hours”) Industry (Invitation-Only) Partner/Developer-Selected TechCo-selected Mix (Developer-led) Mix (TechCo-led) All developers in a vertical Open Source Community Developers Network Builders Developers Open Source Software Component Software Partner Communities Other Meetups Universities Joint projects with TechCo Open Source contributions Demo/Paper at Conf Conference Speakerships None Evening Social+Speaker Meet at TechCo Campus Partner Event (TechCo Sponsor) Special Perk Events for Partners NDA Training (“Office Hours”) Industry (Invitation-Only) Partner/Developer-Selected TechCo-selected Mix (Developer-led) Mix (TechCo-led) All developers in a vertical Open Source Community Developers Network Builders Developers Open Source Software Component Software Partner Communities Other Meetups Universities Joint projects with TechCo Open Source contributions Demo/Paper at Conf Conference Speakerships None Evening Social+Speaker Meet at TechCo Campus Partner Event (TechCo Sponsor) Special Perk Events for Partners NDA Training (“Office Hours”) Industry (Invitation-Only) Partner/Developer-Selected TechCo-selected Mix (Developer-led) Mix (TechCo-led) All developers in a vertical Open Source Community Developers Network Builders Developers Open Source Software Component Software Partner Communities Other Meetups Universities Joint projects with TechCo Open Source contributions Demo/Paper at Conf Conference Speakerships None Evening Social+Speaker Meet at TechCo Campus Partner Event (TechCo Sponsor) Special Perk Events for Partners NDA Training (“Office Hours”) Industry (Invitation-Only) Partner/Developer-Selected TechCo-selected Mix (Developer-led) Mix (TechCo-led) All developers in a vertical Open Source Community Developers Network Builders Developers Open Source Software Component Software Partner Communities Other Meetups Universities Joint projects with TechCo Open Source contributions Demo/Paper at Conf Conference Speakerships None
  28. 28. Strategy Table 1. Focus Now Questions in Column Headers 2. Copy Alternatives in each Cell 3. Select One Alt per column by underlining. 4. Give the row (strategy) a name. Write implications. © 2020 Shashi Jain BUSINESS AS USUAL Evening Social+Speaker Meet at TechCo Campus Partner Event (TechCo Sponsor) Special Perk Events for Partners NDA Training (“Office Hours”) Industry (Invitation-Only) Partner/Developer-Selected TechCo-selected Mix (Developer-led) Mix (TechCo-led) All developers in a vertical Open Source Community Developers Network Builders Developers Open Source Software Component Software Partner Communities Other Meetups Universities Joint projects with TechCo Open Source contributions Demo/Paper at Conf Conference Speakerships None WHAT KINDS OF EVENTS? HOW DO WE SELECT TOPICS? WHO DO WE TARGET? WHICH COMMUNITIES TO PARTNER WITH? WHAT IS THE FOLLOW- ON PATH FOR DEVELOPERS? Evening Social+Speaker Meet at TechCo Campus Partner Event (TechCo Sponsor) Special Perk Events for Partners NDA Training (“Office Hours”) Industry (Invitation-Only) Partner/Developer-Selected TechCo-selected Mix (Developer-led) Mix (TechCo-led) All developers in a vertical Open Source Community Developers Network Builders Developers Open Source Software Component Software Partner Communities Other Meetups Universities Joint projects with TechCo Open Source contributions Demo/Paper at Conf Conference Speakerships None Evening Social+Speaker Meet at TechCo Campus Partner Event (TechCo Sponsor) Special Perk Events for Partners NDA Training (“Office Hours”) Industry (Invitation-Only) Partner/Developer-Selected TechCo-selected Mix (Developer-led) Mix (TechCo-led) All developers in a vertical Open Source Community Developers Network Builders Developers Open Source Software Component Software Partner Communities Other Meetups Universities Joint projects with TechCo Open Source contributions Demo/Paper at Conf Conference Speakerships None Evening Social+Speaker Meet at TechCo Campus Partner Event (TechCo Sponsor) Special Perk Events for Partners NDA Training (“Office Hours”) Industry (Invitation-Only) Partner/Developer-Selected TechCo-selected Mix (Developer-led) Mix (TechCo-led) All developers in a vertical Open Source Community Developers Network Builders Developers Open Source Software Component Software Partner Communities Other Meetups Universities Joint projects with TechCo Open Source contributions Demo/Paper at Conf Conference Speakerships None Evening Social+Speaker Meet at TechCo Campus Partner Event (TechCo Sponsor) Special Perk Events for Partners NDA Training (“Office Hours”) Industry (Invitation-Only) Partner/Developer-Selected TechCo-selected Mix (Developer-led) Mix (TechCo-led) All developers in a vertical Open Source Community Developers Network Builders Developers Open Source Software [ONE] Component Software Partner Communities Other Meetups Universities Joint projects with TechCo Open Source contributions Demo/Paper at Conf Conference Speakerships None Added while iteratingStart Here
  29. 29. Strategy Table 1. Focus Now Questions in Column Headers 2. Copy Alternatives in each Cell 3. Select One Alt per column by underlining. 4. Give the row (strategy) a name. Write implications. © 2020 Shashi Jain UNIVERSITY PROGRAM AMPLIFY OPEN SOURCE BUSINESS AS USUAL PATH TO PRODUCTION EXTREME MARKETING POSSIBLY ALIENATE COMPANIES WHAT ABOUT PROPRIETARY? NO CHANGES HEAVY INVESTMENT NEEDED Evening Social+Speaker Meet at TechCo Campus Partner Event (TechCo Sponsor) Special Perk Events for Partners NDA Training (“Office Hours”) Industry (Invitation-Only) Partner/Developer-Selected TechCo-selected Mix (Developer-led) Mix (TechCo-led) All developers in a vertical Open Source Community Developers Network Builders Developers Open Source Software Component Software Partner Communities Other Meetups Universities Joint projects with TechCo Open Source contributions Demo/Paper at Conf Conference Speakerships None WHAT KINDS OF EVENTS? HOW DO WE SELECT TOPICS? WHO DO WE TARGET? WHICH COMMUNITIES TO PARTNER WITH? WHAT IS THE FOLLOW- ON PATH FOR DEVELOPERS? Evening Social+Speaker Meet at TechCo Campus Partner Event (TechCo Sponsor) Special Perk Events for Partners NDA Training (“Office Hours”) Industry (Invitation-Only) Partner/Developer-Selected TechCo-selected Mix (Developer-led) Mix (TechCo-led) All developers in a vertical Open Source Community Developers Network Builders Developers Open Source Software Component Software Partner Communities Other Meetups Universities Joint projects with TechCo Open Source contributions Demo/Paper at Conf Conference Speakerships None Evening Social+Speaker Meet at TechCo Campus Partner Event (TechCo Sponsor) Special Perk Events for Partners NDA Training (“Office Hours”) Industry (Invitation-Only) Partner/Developer-Selected TechCo-selected Mix (Developer-led) Mix (TechCo-led) All developers in a vertical Open Source Community Developers Network Builders Developers Open Source Software [ONE] Component Software Partner Communities Other Meetups Universities Joint projects with TechCo Open Source contributions Demo/Paper at Conf Conference Speakerships None Evening Social+Speaker Meet at TechCo Campus Partner Event (TechCo Sponsor) Special Perk Events for Partners NDA Training (“Office Hours”) Industry (Invitation-Only) Partner/Developer-Selected TechCo-selected Mix (Developer-led) Mix (TechCo-led) All developers in a vertical Open Source Community Developers Network Builders Developers Open Source Software Component Software Partner Communities Other Meetups Universities Joint projects with TechCo Open Source contributions Demo/Paper at Conf Conference Speakerships None Evening Social+Speaker Meet at TechCo Campus Partner Event (TechCo Sponsor) Special Perk Events for Partners NDA Training (“Office Hours”) Industry (Invitation-Only) Partner/Developer-Selected TechCo-selected Mix (Developer-led) Mix (TechCo-led) All developers in a vertical Open Source Community Developers Network Builders Developers Open Source Software Component Software Partner Communities Other Meetups Universities Joint projects with TechCo Open Source contributions Demo/Paper at Conf Conference Speakerships None
  30. 30. Strategy Table 1. Focus Now Questions in Column Headers 2. Copy Alternatives in each Cell 3. Select One Alt per column by underlining. 4. Give the row (strategy) a name. Write implications. © 2020 Shashi Jain UNIVERSITY PROGRAM AMPLIFY OPEN SOURCE BUSINESS AS USUAL PATH TO PRODUCTION EXTREME MARKETING POSSIBLY ALIENATE COMPANIES WHAT ABOUT PROPRIETARY? NO CHANGES HEAVY INVESTMENT NEEDED Evening Social+Speaker Meet at TechCo Campus Partner Event (TechCo Sponsor) Special Perk Events for Partners NDA Training (“Office Hours”) Industry (Invitation-Only) Partner/Developer-Selected TechCo-selected Mix (Developer-led) Mix (TechCo-led) All developers in a vertical Open Source Community Developers Network Builders Developers Open Source Software Component Software Partner Communities Other Meetups Universities Joint projects with TechCo Open Source contributions Demo/Paper at Conf Conference Speakerships None WHAT KINDS OF EVENTS? HOW DO WE SELECT TOPICS? WHO DO WE TARGET? WHICH COMMUNITIES TO PARTNER WITH? WHAT IS THE FOLLOW- ON PATH FOR DEVELOPERS? Evening Social+Speaker Meet at TechCo Campus Partner Event (TechCo Sponsor) Special Perk Events for Partners NDA Training (“Office Hours”) Industry (Invitation-Only) Partner/Developer-Selected TechCo-selected Mix (Developer-led) Mix (TechCo-led) All developers in a vertical Open Source Community Developers Network Builders Developers Open Source Software Component Software Partner Communities Other Meetups Universities Joint projects with TechCo Open Source contributions Demo/Paper at Conf Conference Speakerships None Evening Social+Speaker Meet at TechCo Campus Partner Event (TechCo Sponsor) Special Perk Events for Partners NDA Training (“Office Hours”) Industry (Invitation-Only) Partner/Developer-Selected TechCo-selected Mix (Developer-led) Mix (TechCo-led) All developers in a vertical Open Source Community Developers Network Builders Developers Open Source Software [ONE] Component Software Partner Communities Other Meetups Universities Joint projects with TechCo Open Source contributions Demo/Paper at Conf Conference Speakerships None Evening Social+Speaker Meet at TechCo Campus Partner Event (TechCo Sponsor) Special Perk Events for Partners NDA Training (“Office Hours”) Industry (Invitation-Only) Partner/Developer-Selected TechCo-selected Mix (Developer-led) Mix (TechCo-led) All developers in a vertical Open Source Community Developers Network Builders Developers Open Source Software Component Software Partner Communities Other Meetups Universities Joint projects with TechCo Open Source contributions Demo/Paper at Conf Conference Speakerships None Evening Social+Speaker Meet at TechCo Campus Partner Event (TechCo Sponsor) Special Perk Events for Partners NDA Training (“Office Hours”) Industry (Invitation-Only) Partner/Developer-Selected TechCo-selected Mix (Developer-led) Mix (TechCo-led) All developers in a vertical Open Source Community Developers Network Builders Developers Open Source Software Component Software Partner Communities Other Meetups Universities Joint projects with TechCo Open Source contributions Demo/Paper at Conf Conference Speakerships None Today’s “Strategy”
  31. 31. Strategy Table 1. Focus Now Questions in Column Headers 2. Copy Alternatives in each Cell 3. Select One Alt per column by underlining. 4. Give the row (strategy) a name. Write implications. © 2020 Shashi Jain UNIVERSITY PROGRAM AMPLIFY OPEN SOURCE BUSINESS AS USUAL PATH TO PRODUCTION EXTREME MARKETING POSSIBLY ALIENATE COMPANIES WHAT ABOUT PROPRIETARY? NO CHANGES HEAVY INVESTMENT NEEDED Evening Social+Speaker Meet at TechCo Campus Partner Event (TechCo Sponsor) Special Perk Events for Partners NDA Training (“Office Hours”) Industry (Invitation-Only) Partner/Developer-Selected TechCo-selected Mix (Developer-led) Mix (TechCo-led) All developers in a vertical Open Source Community Developers Network Builders Developers Open Source Software Component Software Partner Communities Other Meetups Universities Joint projects with TechCo Open Source contributions Demo/Paper at Conf Conference Speakerships None WHAT KINDS OF EVENTS? HOW DO WE SELECT TOPICS? WHO DO WE TARGET? WHICH COMMUNITIES TO PARTNER WITH? WHAT IS THE FOLLOW- ON PATH FOR DEVELOPERS? Evening Social+Speaker Meet at TechCo Campus Partner Event (TechCo Sponsor) Special Perk Events for Partners NDA Training (“Office Hours”) Industry (Invitation-Only) Partner/Developer-Selected TechCo-selected Mix (Developer-led) Mix (TechCo-led) All developers in a vertical Open Source Community Developers Network Builders Developers Open Source Software Component Software Partner Communities Other Meetups Universities Joint projects with TechCo Open Source contributions Demo/Paper at Conf Conference Speakerships None Evening Social+Speaker Meet at TechCo Campus Partner Event (TechCo Sponsor) Special Perk Events for Partners NDA Training (“Office Hours”) Industry (Invitation-Only) Partner/Developer-Selected TechCo-selected Mix (Developer-led) Mix (TechCo-led) All developers in a vertical Open Source Community Developers Network Builders Developers Open Source Software [ONE] Component Software Partner Communities Other Meetups Universities Joint projects with TechCo Open Source contributions Demo/Paper at Conf Conference Speakerships None Evening Social+Speaker Meet at TechCo Campus Partner Event (TechCo Sponsor) Special Perk Events for Partners NDA Training (“Office Hours”) Industry (Invitation-Only) Partner/Developer-Selected TechCo-selected Mix (Developer-led) Mix (TechCo-led) All developers in a vertical Open Source Community Developers Network Builders Developers Open Source Software Component Software Partner Communities Other Meetups Universities Joint projects with TechCo Open Source contributions Demo/Paper at Conf Conference Speakerships None Evening Social+Speaker Meet at TechCo Campus Partner Event (TechCo Sponsor) Special Perk Events for Partners NDA Training (“Office Hours”) Industry (Invitation-Only) Partner/Developer-Selected TechCo-selected Mix (Developer-led) Mix (TechCo-led) All developers in a vertical Open Source Community Developers Network Builders Developers Open Source Software Component Software Partner Communities Other Meetups Universities Joint projects with TechCo Open Source contributions Demo/Paper at Conf Conference Speakerships None Chosen Strategy
  32. 32. Strategy Table 1. Focus Now Questions in Column Headers 2. Copy Alternatives in each Cell 3. Select One Alt per column by underlining. 4. Give the row (strategy) a name. Write implications. © 2020 Shashi Jain AMPLIFY OPEN SOURCE AMPLIFY OPEN SOURCE (FINAL, AFTER DISCUSSION) WHAT ABOUT PROPRIETARY? MUCH MORE FOCUSED! WHAT KINDS OF EVENTS? HOW DO WE SELECT TOPICS? WHO DO WE TARGET? WHICH COMMUNITIES TO PARTNER WITH? WHAT IS THE FOLLOW- ON PATH FOR DEVELOPERS? Evening Social+Speaker Meet at TechCo Campus Partner Event (TechCo Sponsor) Special Perk Events for Partners NDA Training (“Office Hours”) Industry (Invitation-Only) Partner/Developer-Selected TechCo-selected Mix (Developer-led) Mix (TechCo-led) All developers in a vertical Open Source Community Developers Network Builders Developers Open Source Software Component Software Partner Communities Other Meetups Universities Joint projects with TechCo Open Source contributions Demo/Paper at Conf Conference Speakerships None Evening Social+Speaker Meet at TechCo Campus Partner Event (TechCo Sponsor) Special Perk Events for Partners NDA Training (“Office Hours”) Industry (Invitation-Only) Partner/Developer-Selected TechCo-selected Mix (Developer-led) Mix (TechCo-led) All developers in a vertical Open Source Community Developers Network Builders Developers Open Source Software Component Software Partner Communities Other Meetups Universities Joint projects with TechCo Open Source contributions Demo/Paper at Conf Conference Speakerships None Negotiated Changes
  33. 33. Network Software Community ScaleUp Guiding Principles • Engage multiple Open Source (OSS) projects related to Networking Products • Work with key OSS Developers on topic and project selection • Measure event satisfaction (NPS) and deliverables from the Path • Be flexible with event types- meet OSS developers where they are • We trust that Universities, Startups will come along for the ride 33
  34. 34. © 2020 Shashi Jain | All Rights Reserved 34 Review & Next Steps DQ Canvas is a worksheet to develop strategies in about an hour Two sides: Decision Iteration + Strategy Stringing 20+ facilitated DQ sessions, hundreds trained Fit the process to your decision / strategy Pre-work for full Dialogue Decision Process (DDP) or Decision Analysis Use DQ Canvas in your Org: https://shashijain.co/DQCanvas
  35. 35. © 2020 Shashi Jain | All Rights Reserved Thank You! in/skjain2 | @skjain2
  36. 36. 36
  37. 37. © 2020 Shashi Jain | All Rights Reserved 37 Analytical Complexity OrganizationalComplexity High HighLow Low Quick Significant Strategic
  38. 38. © 2020 Shashi Jain | All Rights Reserved Writing a good “Focus Now” Question The Goldilocks Rule Actionable Right Scope Measurable Provocative, Outcome-focused options 38 Too Big Just Right Too Small Kind of Nosy

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