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Small Business and Social Media

Small Business are inherently good at networking, keeping in touch with customers and providing great customer service. As technology changes and the behavior of their customers change small businesses adopt to new technology.The Small Business Success Index found that Small business adoption of Social Media grew 24% over the past one year.
This presentation will describe the tools that small business can use and have a plan to follow that they can apply back in their business.

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Small Business and Social Media

  1. 1. Small Business and Social Media 
  2. 2. Thank you all for coming
  3. 3. My Story :Once upon a time
  4. 4. Today Thank you kk Social Media Swami for Thank you @kk
  5. 5. The media world has changed
  6. 6. The internet has surpassed newspapers and radio in popularity <ul><li>92%) use multiple platforms  </li></ul><ul><li>33% access news on their cell phones. </li></ul><ul><li>28% of internet users have customized their home page  </li></ul><ul><li>37% of internet users have contributed to the creation of news </li></ul>
  7. 7. Strangers shape your brand reputation Word of Mouth has become Word of Mouse
  8. 8. Customers demand transparency This guy wants to make sure the book and the DVD are saying the same thing
  9. 9. Your brand may be created by others Never used a computer – Yet his brand exists online
  10. 10. You may even require rebranding <ul><li>Carefully curate your content </li></ul><ul><li>Use the mom rule </li></ul><ul><li>Your alerts will tell you tell you about new content </li></ul>Removed the pic of drunk young man to give him a chance to rebrand. I just used the keyword “drunk” in the search box
  11. 11. Once you have a web presence your business is global <ul><li>Web searches for a local business </li></ul><ul><li>Searches on Maps </li></ul>
  12. 12. See the full study at
  13. 13. 25% Small Business use social media presence – Doubled since last year <ul><ul><li>Network Solutions – University of Maryland Small Business Success index </li></ul></ul>See the full study at
  14. 14. 1. Business Objectives to use Social Media <ul><li>Free (requires time commitment) </li></ul><ul><li>Connect with customers </li></ul><ul><li>Get ideas, trends, buzz </li></ul><ul><li>Help your Search Engine Rankings </li></ul><ul><li>Find peers and network </li></ul><ul><li>Easy distribution of content </li></ul><ul><li>Greater reach </li></ul><ul><li>New Clients </li></ul>
  15. 15. 2. Process <ul><li>Integrate Social media into your marketing campaign </li></ul><ul><li>Make your existing marketing collateral social </li></ul><ul><li>Engage with your existing customers </li></ul>
  16. 16. 3. Measure what you care about <ul><li>Customer satisfaction/ Retention </li></ul><ul><li>Traffic to your website </li></ul><ul><li>New customers </li></ul><ul><li>Facebook community </li></ul><ul><li>Blog comments/ subscriptions </li></ul><ul><li>Search results </li></ul>
  17. 17. Network Solutions Swami’s - 3 Word Mantra Photo: courtesy: LISTEN PARTICIPATE Photo Courtesy: CONTRIBUTE Photo Courtesy:
  18. 18. Listening Tools : Who is talking <ul><ul><li>Search Results </li></ul></ul><ul><ul><li>Google Alerts </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Friendfeed </li></ul></ul><ul><ul><li>Technorati </li></ul></ul><ul><ul><li>BackType </li></ul></ul><ul><ul><li>Alterian SM2 </li></ul></ul><ul><ul><li>Radian 6 </li></ul></ul>
  19. 19. Use Google Alerts as a business intelligence tool <ul><li>Get alerted to conversations about your product </li></ul><ul><li>Trends and competition </li></ul><ul><li>Tip : Use Google alerts to get content ideas </li></ul>
  20. 20. What's in your search results 1 2 6 3 4 5 Concentrate on developing your top results
  21. 21. Demonstrate expertise and thought leadership <ul><ul><li>Join Communities </li></ul></ul><ul><ul><li>Comment on Blogs </li></ul></ul><ul><ul><li>Answer Questions </li></ul></ul><ul><ul><li>Thank reviewers of your business </li></ul></ul><ul><ul><li>Look for guest post opportunities </li></ul></ul><ul><li>Show your expertise </li></ul><ul><li>Appear in search </li></ul><ul><li>Traffic back to your business </li></ul>
  22. 22. Become Visible : Be a publisher – Create content <ul><ul><li>Website </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Microblogs </li></ul></ul><ul><ul><li>Guest posts </li></ul></ul><ul><ul><li>Articles </li></ul></ul><ul><ul><li>Forums </li></ul></ul><ul><ul><li>Communities </li></ul></ul><ul><ul><li>Social Media Press Release </li></ul></ul><ul><ul><li>Multi- Media </li></ul></ul><ul><li>Share your content </li></ul><ul><li>Link to other web sites </li></ul>
  23. 23. Contribute <ul><li>Tell your story </li></ul><ul><li>Make videos of your expertise </li></ul><ul><li>Talk about your employees </li></ul><ul><li>Share exciting events/news </li></ul>Rohit Bhargava’s says in “ Personality Not included” to follow UAT formula – UNIQUE, AUTHENTIC, TALKABLE
  24. 24. Blogging: Tell your story Session: Social Media & Health Care 4 .00 p.m
  25. 25. Share your happy moments
  26. 26. If chips can have their own page so can you!
  27. 27. Facebook Profile Page <ul><li>Add a newsletter sign up widget </li></ul><ul><li>Give special Facebook offers </li></ul><ul><li>Ask for feedback </li></ul><ul><li>Ask website visitors to become your Facebook fan </li></ul><ul><li>Encourage customers to join </li></ul>
  28. 28. LinkedIn Answers Groups Profile
  29. 29. Videos : Tell your Story New embed videos into Slideshare NEW Kodak Zi8 HD Pocket Video Camera 
  30. 30. Podcasts & Your Own Radio Shows Flickr photo Chris Penn Or follow @ldpodcast
  31. 31. Photos- Flickr Tip : Your raving fans may be telling your story in pictures
  32. 32. Social Media press release
  33. 33. Document sharing Sites <ul><li>Docstoc : </li></ul><ul><li>Slide Share : </li></ul><ul><li>Scribd - </li></ul>Tip : Add a custom offer for each channel and monitor traffic from these sites
  34. 34. Build online relationships offline
  35. 35. Offline Networking <ul><li>Conferences </li></ul><ul><li>Local meetups </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Upcoming,org </li></ul></ul><ul><li>Create your own local event </li></ul>
  36. 36. Tactical Steps <ul><ul><li>Claim your business on Yelp </li></ul></ul><ul><ul><li>Encourage customers to review you on social networking sites </li></ul></ul><ul><ul><li>Integrate Social Media components to your website </li></ul></ul><ul><ul><li>Thank reviewers </li></ul></ul><ul><ul><li>Special offers for Fans </li></ul></ul><ul><ul><li>Add social media to your marketing plan </li></ul></ul>
  37. 37. Make your email social <ul><li>Consolidate all your contact lists </li></ul><ul><li>Tweet news about your email offers </li></ul><ul><li>Make your email available online </li></ul>Tip : Add your social media links to your email signatures
  38. 38. Add your social media channels to your website Encourage visitors to join your social media properties
  39. 39. Make your product pages shareable Share options on product pages Tip : Encourage your customers to review your products. Offer them a coupon post sale.
  40. 40. Twitter Business Info here – Your conversations will lead your connections to your page Tip : Consider having a separate account for your products and tweet a special offers and blog feeds
  41. 41. Final Thoughts <ul><li>Listen first </li></ul><ul><li>Conversation, not publishing or broadcasting </li></ul><ul><li>Be a useful conversationalist </li></ul><ul><li>Build relationships - one at a time </li></ul><ul><li>Take a Leap of Faith and Jump In! </li></ul><ul><li>Make it easy for people to give you their money </li></ul> Photo Courtesy Fred Dawson on Flickr /
  42. 42. Your Social Media Plan <ul><ul><li>Setup Alerts </li></ul></ul><ul><ul><li>Join and setup profiles in 3 social networks </li></ul></ul><ul><ul><li>15-20 minutes a day tracing the alerts and responding </li></ul></ul><ul><ul><li>Choose 3 blogs on your field to read and comment </li></ul></ul><ul><ul><li>Converse, don’t sell </li></ul></ul><ul><ul><li>Answer questions and become an expert in your niche on LinkedIn </li></ul></ul><ul><ul><li>2 hours a week - Learn and write about the products you promote </li></ul></ul><ul><ul><li>Measure your efforts </li></ul></ul><ul><ul><ul><li>How many times were you mentioned </li></ul></ul></ul><ul><ul><ul><li>How many people read your posts </li></ul></ul></ul><ul><ul><ul><li>Inbounds links </li></ul></ul></ul><ul><ul><ul><li>Are your customers evangelizing </li></ul></ul></ul><ul><ul><li>Attend one local event a month </li></ul></ul><ul><ul><li>Ask for help from the community if you need it </li></ul></ul>
  43. 43. Proud to be a sponsor of Social Media Plus
  44. 44. Questions ? <ul><li>Shashi Bellamkonda [email_address] </li></ul><ul><li>Twitter: @shashib </li></ul><ul><li>Small Business Success Index : </li></ul><ul><li>Network Solutions Blog : </li></ul><ul><li>Unintentional Entrepreneurs : http:// </li></ul><ul><li>Gen Y Blog : http:// </li></ul><ul><li>Women Entrepreneurs : </li></ul>