Using Social Media to Connect With Customers

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Only about 25% of small businesses are engaging successfully in the social media arena; and the most common question among busy business owners—for whom social media is just one demand among many—is “where do I find the time?” This session is designed to help you create a social media plan that concentrates your efforts toward the most desirable and effective result: connecting successfully with your customers in a meaningful and profitable way. You’ll see and hear successful, real-world case studies in Social CRM and learn how to: formulate and adopt a strategy; choose and prioritize your tools; develop a social media-optimized personal/business brand; spot social trends; and more.

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