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Wordpress e blogging

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Una guida con i principali plugin e le funzioni da utilizzare del CMS Wordpress per cominciare a diventare un blogger
Definizione di Blog
L'importanza dei commenti e come gestirli
Categorie e tag: differenze e scelta
Analytics e Webmaster Tools
I plugin più importanti per creare un buon blog
Google Authorship: cos'è e come si attiva

Published in: Technology
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Wordpress e blogging

  1. 1. Wordpress e il blogging
  2. 2. Blog = web + log → traccia sulla rete Il blog è quindi un modo per esprimere qualcosa sulla rete: • per informare • per condividere esperienze • per pubblicare foto e video • per trattare un tema specifico • per raccontare in maniera informale un’azienda → corporate blog Definizione di blog Patrizio R. Dell’Anna headerbodyfooter.com - Ilaria Pillai ilariapillai.it
  3. 3. WordPress è in assoluto il CMS più utilizzato nel web per creare un blog: • è facile • è intuitivo • può essere personalizzato tramite un numero elevato di plugin • può essere personalizzato con una gamma altrettanto elevata di template La piattaforma per blog Patrizio R. Dell’Anna headerbodyfooter.com - Ilaria Pillai ilariapillai.it
  4. 4. Un sito web per essere definito blog deve: • essere aggiornato frequentemente • presupporre l’interazione con gli utenti (tramite i commenti) Caratteristiche di un blog Perchè aprire un blog? Prima di aprire un blog devi prendere in considerazione le due affermazioni precedenti, ovvero devi avere il tempo di mantenerlo, aggiornarlo e monitorarlo. Per il resto, aprire un blog è sempre una buona idea… specialmente con WordPress. Patrizio R. Dell’Anna headerbodyfooter.com - Ilaria Pillai ilariapillai.it
  5. 5. I commenti sono validi come fattore di engagement a livello utenza una discussione attiva attrae; a livello di posizionamento l'importanza dei commenti è un elemento discusso e l'importanza del social networking e l'imporsi di questi canali come luoghi di discussione, forse in futuro, metterà i commenti in cantina. È una buona pratica consentire agli utenti di iscriversi per ricevere notifica dei commenti ad un post, specie quando i commenti servono a fare una domanda della quale si attende risposta dall’autore o dalla community Plugin per iscriversi alla notifica dei commenti (nb WP 3.5.2) : I commenti Patrizio R. Dell’Anna headerbodyfooter.com - Ilaria Pillai ilariapillai.it
  6. 6. Categorie e tag fanno parte dell’insieme taxonomy di Wordpress. La loro scelta va a influenzare il modo in cui verranno divisi i post del blog. Generalmente le categorie sono insiemi ampi, dentro cui inserire post o sottocategorie (gerarchiche). Ogni post verrà caratterizzato da uno o più tag, che vanno a costituire un sotto insieme (non gerarchici). Es. • Categoria: Siti web • Tag: Wordpress Categorie e tag Patrizio R. Dell’Anna headerbodyfooter.com - Ilaria Pillai ilariapillai.it
  7. 7. Dal punto di vista SEO le categorie sono molto importanti, poichè vanno a comporre la URL del post http://www.miosito.it/categoria/titolo-post.html Questa struttura del permalink è la migliore, la URL è SEF ed è anche user-friendly. Come impostarla? Impostazioni → Permalink Qui si possono trovare altri tag per impostare i permalink: http://codex.wordpress.org/Using_Permalinks#Structure_Tags Categorie e tag Patrizio R. Dell’Anna headerbodyfooter.com - Ilaria Pillai ilariapillai.it
  8. 8. Anche i tag hanno una propria URL e se scegli bene possono essere un’ottimo aiuto per il posizionamento e la visibilità del sito. Tag e categorie devono essere pianificati, non bisogna utilizzarli casualmente. In generale tag e categorie devono rappresentare le keyword con cui ci si vuole posizionare sul motore di ricerca. Categorie e tag Patrizio R. Dell’Anna headerbodyfooter.com - Ilaria Pillai ilariapillai.it
  9. 9. Da fare 1. Quanti post possono entrare in una categoria? Da 20 in su è una buona categoria 2. Quanti post possono entrare in un tag? Da 5 in su è un buon tag Da non fare 1. Creare tag o categorie che possono contenere pochi post 2. Non pubblicare post senza categoria e possibilmente non pubblicarne senza tag Categorie e tag Patrizio R. Dell’Anna headerbodyfooter.com - Ilaria Pillai ilariapillai.it
  10. 10. Plugin: WP No category Base Questo plugin è molto importante, in quanto elimina la dicitura category nella URL dei post http://www.miosito.it/category/categoria/nome-post.html → http://www.miosito.it/categoria/nome-post.html In questo modo la URL sarà più SEF e avrà un maggior valore a livello SEO. Categorie e tag Patrizio R. Dell’Anna headerbodyfooter.com - Ilaria Pillai ilariapillai.it
  11. 11. Strumenti indispensabili per controllare, analizzare e gestire un blog come un sito web. Google Analytics Amministrazione → Crea nuovo account Si otterrà il codice di monitoraggio da inserire nel tag head del sito, tramite: • Header.php • Plugin (es. SEO Ultimate → Code Inserter) Analytics e Webmaster Tools Patrizio R. Dell’Anna headerbodyfooter.com - Ilaria Pillai ilariapillai.it
  12. 12. Webmaster Tools Aggiungi sito 5 metodi di verifica: • creare un record DNS • Caricamento di un file HTML • Tag HTML • Google Analytics • Google Tag Manager Analytics e Webmaster Tools Patrizio R. Dell’Anna headerbodyfooter.com - Ilaria Pillai ilariapillai.it
  13. 13. • Akismet • Plugin SEO (Yoast for SEO, SEO Ultimate, All in one SEO pack…) • Google XML Sitemaps • Plugin social sharing • WP No category base • W3 Total Cache Plugin per il blogging Patrizio R. Dell’Anna headerbodyfooter.com - Ilaria Pillai ilariapillai.it
  14. 14. Questo plugin serve a mettere il blog al sicuro dallo spam. Controlla e blocca i commenti. http://wordpress.org/plugins/akismet/ Per utilizzarlo è necessaria l’API key, che si ottiene qui http://akismet.com/wordpress/ Dopo aver fatto l’accesso con il proprio account, basta inserire la URL del sito e scegliere il piano di pagamento adeguato per ottenere l’API key da inserire nelle impostazioni del plugin nel backend del sito. Akismet Patrizio R. Dell’Anna headerbodyfooter.com - Ilaria Pillai ilariapillai.it
  15. 15. • WordPress SEO by Yoast • SEO Ultimate • All in One SEO Pack Un plugin SEO deve esserci, perchè un blog (e un sito) senza ottimizzazione semplicemente non esistono. Plugin SEO Patrizio R. Dell’Anna headerbodyfooter.com - Ilaria Pillai ilariapillai.it
  16. 16. Esistono due tipi di mappe: HTML e XML. XML Sitemap consente di creare la mappa XML che parla con il motore di ricerca e gli riassume le pagine del sito. IMPORTANTE! Segnalarne la presenza a Google Webmaster Tools Google XML Sitemaps Patrizio R. Dell’Anna headerbodyfooter.com - Ilaria Pillai ilariapillai.it
  17. 17. https://www.google.com/webmasters/tools/ho me?hl=it Google XML Sitemaps Patrizio R. Dell’Anna headerbodyfooter.com - Ilaria Pillai ilariapillai.it
  18. 18. Vedi slide precedente WP No categroy Base Patrizio R. Dell’Anna headerbodyfooter.com - Ilaria Pillai ilariapillai.it
  19. 19. Esistono tanti plugin di social sharing. I miei preferiti: • Digg Digg • Shareaholic → post correlati Plugin social sharing Patrizio R. Dell’Anna headerbodyfooter.com - Ilaria Pillai ilariapillai.it
  20. 20. La velocità del sito è fondamentale per l’utente e quindi per il motore di ricerca. Questo plugin serve a fare in modo che il sito venga salvato nella cache dell’utente, in maniera da non dover richiamare ogni volta il codice e velocizzare la navigazione. Per impostare correttamente W3 Total Cache fare riferimento a questa guida di Roberto Iacono http://www.robertoiacono.it/configurare-w3-total-cache- velocizzare-wordpress/ W3 Total cache Patrizio R. Dell’Anna headerbodyfooter.com - Ilaria Pillai ilariapillai.it
  21. 21. A cosa serve? Serve a mostrare a chi trova in SERP un tuo contenuto chi sei. • Più autorevolezza • Più CTR • AuthorRank Google Authorship Cos’è? Patrizio R. Dell’Anna headerbodyfooter.com - Ilaria Pillai ilariapillai.it
  22. 22. L’authorship consiste in un collegaento reciproco tra profilo G+ e blog Metodo 1 Plugin: • Google Plus Authorship • SEO Ultimate • WordPress SEO by Yoast Attivare la Google Authorship - I Patrizio R. Dell’Anna headerbodyfooter.com - Ilaria Pillai ilariapillai.it
  23. 23. Metodo 2 (solo per blog monoautore) Aggiungere all’interno del tag head <link rel="author" href="https://plus.google.com/xxxxxxxxxxxxxxxxxxx" /> Aggiungere al profilo G+, nella sezione Autore il link al blog Attivare la Google Authorship - II Patrizio R. Dell’Anna headerbodyfooter.com - Ilaria Pillai ilariapillai.it
  24. 24. Verifica http://www.google.com/webmasters/tools/richsnippets Attivare la Google Authorship - III Patrizio R. Dell’Anna headerbodyfooter.com - Ilaria Pillai ilariapillai.it
  25. 25. Markup: microdati che forniscono informazioni aggiuntive sul contenuto della pagina. Esistono per: • eventi • ricette • recensioni • persone • musica • …. Markup Schema.org I Patrizio R. Dell’Anna headerbodyfooter.com - Ilaria Pillai ilariapillai.it
  26. 26. Per inserire i Markup sul blog Worpress il plugin migliore è All In One Schema.org Markups Nessuna influenza diretta sul posizionamento Importante valore per il CTR e la visibilità in SERP Markup Schema.org II Patrizio R. Dell’Anna headerbodyfooter.com - Ilaria Pillai ilariapillai.it
  27. 27. Un sistema facile, veloce e recente è inserire i markup direttamente da Google Webmaster Tools Dopo aver inserito i Markup per verificare che vengano letti correttamente da Google http://www.google.com/webmasters/tools/richsnippets Markup Schema.org III Patrizio R. Dell’Anna headerbodyfooter.com - Ilaria Pillai ilariapillai.it
  28. 28. I Markup possono essere integrati anche senza bisogno di plugin. Per avere tutte le informazioni necessarie basta collegarsi al sito di schema.org o cominciare leggendo la guida di Google. Markup Schema.org IV Patrizio R. Dell’Anna headerbodyfooter.com - Ilaria Pillai ilariapillai.it
  29. 29. Ilaria Pillai IlariaPillai.it
  30. 30. Patrizio R. Dell’Anna headerbodyfooter.com

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