Why You Need to
Master Your Content
Creation Skills
Brought to you by:
Business Content PLR
www.BusinessContentPLR.com
What does the Consumer think?
Of Consumers consider Custom Content useful.
Engage
Of Consumers feel that Organizations tha...
What does the Consumer think?
Of Consumers prefer to get to know a company via Content rather than ads.
ContentPlus
Of Con...
Who Uses Content Marketing?
Organizations
that us C.M.
Organizations
that don't use
C.M.
9 out of 10 Organizations use Con...
Who Uses Content Marketing?
On Average, Marketers use over
of their budget on Content Marketing.
Leaderswest
How does Traditional Marketing Compare?
0
10
20
30
40
50
60
70
80
90
100
44% of Direct Mail
is unopened
86% of People skip...
How does Traditional Marketing Compare?
LeadersWest
For Every spent, Content Marketing creates
as many leads as Traditiona...
How does Traditional Marketing Compare?
LeadersWest
Content Marketing costs approximately
less than Traditional Advertisin...
Where is Content
Marketing Used?
0 50 100
Social Media
Website Articles
eNewsletters
Blogs
Case Studies
Videos
Articles on...
How is Content Marketing Growing?
0
5
10
15
20
25
30
35
40
45
50
2011 - $16.6bn 2012 - $40.2bn 2013 - 43.9bn
Amount Spent ...
A Word from the experts…
“Traditional marketing talks at
people.
Content marketing talks with
them.”
Doug Kessler
A Word from the experts…
“I realized the importance of having a story today is what really
separates companies.
People don...
A Word from the experts…
“Good copy can't be written with tongue-in-
cheek, written just for a living.
You've got to belie...
A Word from the experts…
“Content is King.”
Bill Gates
Ready to Master Your Own
Content Creation Skills?
…..and Teach Others to Do the
Same?
Grab our customizable training cours...
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Why You Need to Master Content Creation

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Content marketing is your best way to connect with customers and your market in general. Check out some of the statistics and words from content marketing experts. Then think about how YOU will improve your content creation skills.

Published in: Business, Technology

Why You Need to Master Content Creation

  1. 1. Why You Need to Master Your Content Creation Skills Brought to you by: Business Content PLR www.BusinessContentPLR.com
  2. 2. What does the Consumer think? Of Consumers consider Custom Content useful. Engage Of Consumers feel that Organizations that produce Custom Content are interested in building good relationships with them. Engage
  3. 3. What does the Consumer think? Of Consumers prefer to get to know a company via Content rather than ads. ContentPlus Of Consumers read Content Marketing Articles at least once a month. The CMA
  4. 4. Who Uses Content Marketing? Organizations that us C.M. Organizations that don't use C.M. 9 out of 10 Organizations use Content to Market The Content Marketing Institute
  5. 5. Who Uses Content Marketing? On Average, Marketers use over of their budget on Content Marketing. Leaderswest
  6. 6. How does Traditional Marketing Compare? 0 10 20 30 40 50 60 70 80 90 100 44% of Direct Mail is unopened 86% of People skip TV Ads 91% of People Unsubscribe from Company Emails WebServes
  7. 7. How does Traditional Marketing Compare? LeadersWest For Every spent, Content Marketing creates as many leads as Traditional Marketing Methods.
  8. 8. How does Traditional Marketing Compare? LeadersWest Content Marketing costs approximately less than Traditional Advertising.
  9. 9. Where is Content Marketing Used? 0 50 100 Social Media Website Articles eNewsletters Blogs Case Studies Videos Articles on other websites In-Person Events White Papers Webinars/Webcasts Research Reports MicroSites Infographics Branded Content Tools Mobile Content eBooks Print Magazines Books Virtual Conferences Podcasts Licensed/Syndicated Content Mobile Apps Digital Magazines Print Newsletters Games Percentage of how many Content Marketers use each specific method. TopRankBlog
  10. 10. How is Content Marketing Growing? 0 5 10 15 20 25 30 35 40 45 50 2011 - $16.6bn 2012 - $40.2bn 2013 - 43.9bn Amount Spent on Content Marketing 2011-2013 Custom Content Council
  11. 11. A Word from the experts… “Traditional marketing talks at people. Content marketing talks with them.” Doug Kessler
  12. 12. A Word from the experts… “I realized the importance of having a story today is what really separates companies. People don't just wear our shoes, they tell our Story.” Blake Mycoskie, CEO of Tom’s Shoes
  13. 13. A Word from the experts… “Good copy can't be written with tongue-in- cheek, written just for a living. You've got to believe in the product.” David Ogilvy
  14. 14. A Word from the experts… “Content is King.” Bill Gates
  15. 15. Ready to Master Your Own Content Creation Skills? …..and Teach Others to Do the Same? Grab our customizable training course: www.BusinessContentPLR.com/offers/content-creation-mastery

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