1.
Referral-Based Marketing
Statistics You
Need to Know

2.
65% of New Business Comes From
Referrals
Referrals
Other
- Source: The New York Times

3.
People Are 4x More Likely to Buy
When Recommended By a Friend
- Source: Nielsen

4.
49% of U.S. consumers say friends
and family are their top sources of
brand awareness
Friends and Family
Other
- Source: Jack Morton

5.
Offering a reward increases
referral likelihood, but the size of
the reward does not matter
- Source: American Marketing Association

6.
85% of fans of brands on Facebook
recommend brands to others.
- Source: Syncapse

7.
83% of consumers are willing to
refer after a positive experience…
…yet only 29% actually do- Source: Texas Tech

8.
Learn More About the Power of
Referrals with…
www.BusinessContentPLR.com/Referrals