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44% 
Of email recipients made 
at least one purchase last 
year based on a 
promotional email. 
33% 
Of email recipients 
...
About ½ an 
email list 
will be 
active, 
opening or 
clicking on 
emails. 
Epsilon
Perform the 
best 
Subjects 
lines with 
“Revenue” 
“Money” 
“Profit” 
Adestra
7 in 10 
people 
say they made use 
of a coupon 
or discount 
from a marketing email 
in the past week 
Blue Kangaroo
Monday 
Emails have the highest 
revenue per email 
Experian
64% 
Of decision-makers 
Read their emails 
Via mobile devices 
TopRankBlog
For every spent on email marketing, 
the average ROI is about 
Experian
One email is sent 
Seconds every 
0.00000035 …that’s emails every day. 
Email Marketing Reports
Email Marketing Statistics 2014
Email Marketing Statistics 2014
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Email Marketing Statistics 2014

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Published on

http://businesscontentplr.com/loyallist

Check out some interesting, recent statistics about email marketing that may surprise you.
Based on these and other information, there's no way email is even close to dead.
In fact, it's still has one of the best returns on investment of any marketing method you could implement.

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Published in: Marketing
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Email Marketing Statistics 2014

  1. 1. 44% Of email recipients made at least one purchase last year based on a promotional email. 33% Of email recipients open email based on subject line alone. 64% Convinceandconvert.com Of people say they open an email because of the subject line. Convinceandconvert.com Chadwick Martin Bailey
  2. 2. About ½ an email list will be active, opening or clicking on emails. Epsilon
  3. 3. Perform the best Subjects lines with “Revenue” “Money” “Profit” Adestra
  4. 4. 7 in 10 people say they made use of a coupon or discount from a marketing email in the past week Blue Kangaroo
  5. 5. Monday Emails have the highest revenue per email Experian
  6. 6. 64% Of decision-makers Read their emails Via mobile devices TopRankBlog
  7. 7. For every spent on email marketing, the average ROI is about Experian
  8. 8. One email is sent Seconds every 0.00000035 …that’s emails every day. Email Marketing Reports

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