UW President's Summit 2011 - Social Media Workshop

1,436 views

Published on

Slides from the UW President's Summit social media workshop (4/14/11).

Presenters: Sharon Stoerger, Tanya Joosten, Alan Aycock, Dylan Barth (ltc@uwm.edu)

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,436
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

UW President's Summit 2011 - Social Media Workshop

  1. 1. Social Media Workshop 2011 President’s Summit Thursday, April 14, 2011 Learning Technology Center, UWM Sharon Stoerger, Tanya Joosten, Alan Aycock [email_address]
  2. 2. Today’s Workshop <ul><li>Part 1: Getting Started with Social Media </li></ul><ul><ul><li>Using social media: What is it, and why use it? </li></ul></ul><ul><ul><li>Setting up Twitter and Facebook </li></ul></ul><ul><ul><li>Managing your social network </li></ul></ul><ul><li>Part 2: Pedagogical Practices with Social Media </li></ul><ul><ul><li>Using social media in education </li></ul></ul><ul><ul><li>Archiving Twitter data </li></ul></ul><ul><ul><li>Visualizing Twitter data </li></ul></ul>
  3. 3. PART 1: GETTING STARTED WITH SOCIAL MEDIA
  4. 4. What is social media?
  5. 5. One Definition (boyd & Ellison, 2007) <ul><li>Web-based services that allow individuals to: </li></ul><ul><ul><li>construct a public or semi-public profile within a bounded system; </li></ul></ul><ul><ul><li>articulate a list of other users with whom they share a connection ; and </li></ul></ul><ul><ul><li>view and traverse their list of connections and those made by others within the system.  </li></ul></ul><ul><li>http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html </li></ul>
  6. 6. Why is social media valuable? <ul><li>Increase communication </li></ul><ul><li>Increase feelings of connectivity </li></ul><ul><li>Increase online learning community </li></ul><ul><li>Increase learning </li></ul>
  7. 7. WHO IS USING SOCIAL MEDIA? <ul><li>What are you using? </li></ul><ul><li>Why are you using it? </li></ul>
  8. 8. Let’s Get Started with Twitter!
  9. 9. http://twitter.com
  10. 13. And Now We Tweet!
  11. 18. WHAT ABOUT FACEBOOK?
  12. 19. Creating a Facebook Fan Page http://www.facebook.com/
  13. 20. Create a Page
  14. 22. Creating a link
  15. 23. Editing your Facebook-Twitter link
  16. 24. Managing your Social Network <ul><li>Social Dashboards </li></ul><ul><ul><li>TweetDeck ( http://www.tweetdeck.com/ ) </li></ul></ul><ul><ul><li>HootSuite ( http://hootsuite.com/ ) </li></ul></ul><ul><ul><li>Seesmic ( http://seesmic.com/ ) </li></ul></ul><ul><li>Social Browsers </li></ul><ul><ul><li>RockMelt ( http://www.rockmelt.com/ ) </li></ul></ul><ul><ul><li>Fizzik ( http://www.fizzik.com/ ) </li></ul></ul>
  17. 25. Why Social Dashboards and Browsers? <ul><li>One post – multiple social media </li></ul><ul><li>Hashtags (e.g., #edtech) </li></ul><ul><ul><li>Class discussions </li></ul></ul><ul><ul><li>Conferences </li></ul></ul><ul><ul><li>Webinars </li></ul></ul><ul><li>Real time </li></ul><ul><li>Monitor multiple conversations at a glance </li></ul>
  18. 26. Social Dashboards - TweetDeck
  19. 27. Social Browsers – RockMelt
  20. 28. PART 2: PEDAGOGICAL PRACTICES WITH SOCIAL MEDIA
  21. 29. Pedagogical Uses of Social Media <ul><li>Announcements </li></ul><ul><li>Supplemental information </li></ul><ul><li>Live microblogging </li></ul><ul><li>Personal learning networks </li></ul><ul><ul><li>Making connections (e.g., Siemens, 2004) </li></ul></ul><ul><ul><li>Learning from outside “experts” </li></ul></ul><ul><li>Collect real world data </li></ul><ul><li>Twitter polls </li></ul><ul><li>Other? </li></ul>
  22. 30. Backchannel Communication <ul><li>Like passing notes </li></ul><ul><li>Zero digital clutter </li></ul><ul><li>Networked conversation inside/outside classroom </li></ul><ul><li>Crowdsourcing in real time </li></ul><ul><li>SpeedTribes </li></ul>
  23. 31. Archiving Twitter Data <ul><li>Issues - Twitter TOS </li></ul><ul><ul><li>Twapperkeeper </li></ul></ul><ul><ul><li>140kit </li></ul></ul><ul><li>One Alternative: The Archivist </li></ul><ul><ul><li>http://visitmix.com/labs/archivist-desktop/ </li></ul></ul><ul><ul><li>Pros: desktop, tweets/hashtags, visualization, easy export to EXCEL </li></ul></ul><ul><ul><li>Cons: Windows desktop application </li></ul></ul><ul><ul><li>Web version http://archivist.visitmix.com/5da57ce5/2 </li></ul></ul>
  24. 33. Another Option: Tweetdoc http://www.tweetdoc.org/ #pelc11
  25. 34. Why archive? <ul><li>Takeaways </li></ul><ul><ul><li>Write a book </li></ul></ul><ul><ul><li>Create a tweetbook </li></ul></ul><ul><li>Record of discussion </li></ul><ul><li>Research/analysis </li></ul><ul><li>Personal repository </li></ul>
  26. 35. Visualizing Twitter Data <ul><li>Text clouds </li></ul><ul><ul><li>Wordles/Tagxedo/Tag Clouds via TweetStats </li></ul></ul><ul><li>Conversations </li></ul><ul><ul><li>Twitterfall </li></ul></ul><ul><li>Visualization tools with public forum </li></ul><ul><ul><li>Many Eyes </li></ul></ul><ul><li>Analytics/Statistics </li></ul><ul><ul><li>TweetStats </li></ul></ul><ul><li>Social Network Analysis </li></ul><ul><ul><li>Mention Map </li></ul></ul>
  27. 36. Why Visualize? <ul><li>Helps us understand the learning process </li></ul><ul><li>Self-organizing maps = mimics way brain organize information & find patterns </li></ul><ul><li>Reveal hidden patterns, highlight connections, change the way we think about data </li></ul><ul><li>Clarify the narrative </li></ul><ul><li>Visual learners </li></ul>
  28. 37. Visualization Examples TweetStats Wordle Mention Map Twitterfall
  29. 38. Questions? <ul><li>[email_address] </li></ul><ul><li>Sharon Stoerger </li></ul><ul><li>[email_address] </li></ul><ul><li>Tanya Joosten </li></ul><ul><li>[email_address] </li></ul><ul><li>Alan Aycock [email_address] </li></ul>
  30. 39. Additional Resources <ul><li>UWM Social Media Grant project </li></ul><ul><ul><li>http://uwmsocialmedia.wikispaces.com </li></ul></ul><ul><li>Presentation and Data </li></ul><ul><ul><li>http://uwmsocialmedia.wikispaces.com/Presentations+by+Tanya </li></ul></ul><ul><li>Set-up Instructions </li></ul><ul><ul><li>http://uwmsocialmedia.wikispaces.com/Howtosocialmedia10 </li></ul></ul><ul><li>Creating a Twitter Account </li></ul><ul><ul><li>http://tinyurl.com/4lkdkj3 </li></ul></ul><ul><li>Creating a Facebook Fan Page </li></ul><ul><ul><li>http://www.facebook.com/pages/create.php </li></ul></ul>
  31. 40. References <ul><li>Heiberger, G., & Harper, R. (2008). Have you Facebooked Astin lately? Using technology to increase student involvement. New Directions for Student Services , 124. Retrieved http://tinyurl.com/4vygtde </li></ul><ul><li>Higher Education Research Institute (HERI). (2007). College freshman and online social networking sites. Retrieved from http://gseis.ucla.edu/heri/PDFs/pubs/briefs/brief-091107-SocialNetworking.pdf </li></ul><ul><li>Junco, R., Heibergert, G., & Loken, E. (2010). The effect of Twitter on college student engagement and grades. Journal of Computer Assisted Learning. http://blog.reyjunco.com/pdf/JuncoHeibergerLokenTwitterEngagementGrades.pdf </li></ul><ul><li>Kopytoff, V. G. (2011). Blogs wane as the young drift to sites like Twitter. The New York Times . Retrieved from http://www.nytimes.com/2011/02/21/technology/internet/21blog.html?_r=1 </li></ul><ul><li>Zickuhr, K. (2010). Generations 2010 . Washington DC: Pew Internet and American Life. Retrieved from http://www.pewinternet.org/Reports/2010/Generations-2010.aspx </li></ul>

×