The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
Writing to describe
1. The purpose is
to describe
factual
information.
Brakes
There are front and rear brakes which when
well adjusted allow you to slow down with
fingertip control.
2. Write using Nouns and Pronouns
•They
• It
• Dogs •He
• Bikes •Which
•None
• People •You
3. Write in the present
ate eat
• Past • Present
Dogs only eat twice a day.
The dog ate twice a day.
Timeless present tense uses words like
4. Write in the Present
Timeless Present Tense
[Has no relation to any particular time]
• It rains a lot in Auckland.
• Cats kill mice.
• The Earth revolves around
the sun.
• The Moon shines at night.
____________________________
____________________________
____________________________
____________________________
5. • Write a title • The Tuatara
• Write an introduction
– Write a statement or a • Tuataras belong to the
brief description that is a reptile family but they
classification or
are not lizards. They are
generalisation.
known as a living fossil.
– Use present tense
– Use nouns
– Use pronouns
– Use technical language
6. Description
Special
Where Features
does it
What does live?
it eat?
What
does it A Tuatara
The tuatara can hold its
look like? breathe for
lives in old
burrows dug by an hour.
Tuataras range from They eat seabirds. But
olive brown to orange insects, lizards, they are in
red. The male has seabird eggs danger of
spines running down its and chicks. extinction.
neck.
7. Conclusion Tuataras are an
endangered
species that can
Will include… only be found in
an impersonal offshore islands
evaluative comment. and sanctuaries.
People need to be
aware of how
important it is look
A summary of the
after the Tuatara as
main facts.
it is part of our
national heritage.
9. Action Verbs are time telling words
they tell you when things are going to happen
12. Have I
Written in the present tense?
Written using nouns and pronouns?
Written an introduction that gives a brief description or statement?
Said ‘How or why it starts’?
Said ‘what happens next and after’?
Said what happens in the end?
Written a conclusion with a summary, or a comment?
Have I used other words for ‘and’?
Have I used action verbs?
Have I used technical or scientific words?
16. Create a
magazine
cover
In Big Huge Labs
http://bighugelabs.com/m
agazine.php
17. Use one page of PowerPoint and Keynote to publish
your story. Choose a suitable theme.