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Competitive analysis heavy equipment manufacturers

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Competitive or Comparative Analysis of same vertical Homepage.

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Competitive analysis heavy equipment manufacturers

  1. 1. INTERFACE EVALUATION Competitive Analysis of Three Heavy Equipment Manufacturer’s Homepage
  2. 2. User Experience Competitive AnalysisDefinition
  3. 3. Competitive Analysis ElementsHeavy Equipment Manufacturers  Aesthetics  Information Architecture  Usability  Search
  4. 4. Information Architecture Content Groups About Us Brand Image Content to support goalsmission Engines, earth-moving product specification, comparisonstatements, sustainabili and agriculture product availability, distributorsty equipment images product pricing and financingstatements, links to Power generationannual reports, equipment images parts and servicefinancial Brand colorsnews, history, stocks, news Which content will customers return for?
  5. 5. Information Architecture Content Area Measure Area of Content Brand • colors Image • images • financial About Us • news Client • products Goals • distributors
  6. 6. Information Architecture Content AreaHomepage
  7. 7. Aesthetics Criteria Clearness (labels, redundancy) Design ( Bullet consistency, Column width consistency Images (interestingness, social awareness)Eleni Michailidou, Simon Harper, and Sean Bechhofer. 2008. Visual complexity and aesthetic perception of web pages.In Proceedings of the 26th annual ACM international conference on Design of communication (SIGDOC 08). ACM, NewYork, NY, USA, 215-224. DOI=10.1145/1456536.1456581 http://doi.acm.org/10.1145/1456536.1456581David Robins and Jason Holmes. 2008. Aesthetics and credibility in web site design. Inf. Process. Manage. 44, 1 (January2008), 386-399. DOI=10.1016/j.ipm.2007.02.003 http://dx.doi.org/10.1016/j.ipm.2007.02.003
  8. 8. Usability - Subjective Heuristics Criteria Consistency and standards Meaningful grouping of content Uncertainty & Redundancy Minimal design Help and documentation•ISO 9241-110:2006 Ergonomics of human-system interaction -- Part 110:Dialogue principles•http://www.usability.gov/methods/test_refine/heuristic.html
  9. 9. Information Architecture • Task Flow Navigation • ComplexityVocabulary • Consistent, Clear Control Terminology • Content AvailabilityOrganization • Findability
  10. 10. Information Architecture NavigationTask: Find
  11. 11. Web Analytics Web Site Visitors  What are most people doing – top 20 most-visited pages?  top search terms: what are people looking for in your site  “Why did you visit the site today” – Intercept survey  Search Ranking

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