As we learn to leverage content to support our business goals, companies are realizing that content is tied to the total Customer Experience. Improving our content and making it useful to our customers, supports our customers as they purchase and interact with our company.
But what is Customer Experience? What does Customer Experience have to do with product content or web content or even the corporate blog?
In this presentation, you learn the 5 top things you need to know about Customer Experience to set you and your company apart.
- What is an NPS?
- How do you know how other companies in your industry are rated?
- What is the Customer Journey and why do you care?
- And more