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New Ways to Fund Media


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Forget pitching your editor on a story. How about pitching a nonprofit foundation on a journalism project with social impact? How about pitching an investor on building a publishing platform?
This 90-minute workshop presented at AAJA on Aug. 20, 2015 was designed to help participants develop fresh projects that can gain a support base beyond the traditional newsroom.

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New Ways to Fund Media

  1. 1. NEW WAYS TO FUND MEDIA 2015.08.20 AAJA Convention San Francisco, CA Your next story, platform, project
  2. 2. Oh yes, there will be prizes  Four audience members will receive a 30-minute phone consultation with one of our speakers at a mutually convenient time.  Each speaker will choose a winner at the end of our session at 5:25 p.m. You have to be here in order to win it.  Inside tip: The winners will likely be chosen based on their participation from 4:50 to 5:25. #mediafunding 5
  3. 3. Speakers Joaquin Alvarado CEO of Center for Investigative Reporting @joaquinalvarado James Hong Angel investor @jhong Jennifer Choi Democracy Program Officer Robert R. McCormick Foundation @mccormick_fdn Manami Kano Deputy Director Strategic Media Partnerships Bill & Melinda Gates Foundation @gatesfoundation #mediafunding 6
  4. 4. Moderators Anh Do Reporter Los Angeles Times @newsterrier Sharon Chan Director of Journalism Initiatives Seattle Times @sharonpianchan #mediafunding 7
  5. 5. Increase of Media Funding in U.S. Center on Foundations Report, 2013 Increase of Media Funding in U.S. #mediafunding 8
  6. 6. #mediafunding Media funding across the philanthropic sector Capacity Building Innovative Tools and Platforms Media for Program Objectives 9
  7. 7. Business Case for Community Inclusive Journalism (Chicago) Strong business development •Sophisticated understanding of audience and market Not just about you Interesting partnerships #mediafunding 10
  8. 8. Business Case for Community Inclusive Journalism (Chicago) Big picture change Community credibility Bridgers tied to institutions Asset- based approach, clear roles #mediafunding 11
  9. 9. Education Lab at The Seattle Times 12  Launched in Oct. 2013 to deepen coverage and conversation on promising strategies to tackle biggest education challenges  Hundreds of stories, seven major community events, fastest-growing news blog  Unique business model: Seattle Times partnership with nonprofit Solutions Journalism Network supported by funding from Gates and Knight foundations
  10. 10. Community engagement in the past 13
  11. 11. Community engagement for the future 14
  12. 12. Measuring impact: Way more than page views 15 Gross analytics: Page views, visits Quantitative impact: Media Impact Project Qualitative impact
  13. 13. Measuring qualitative impact 16 Front end: Back end (overview): Back end (single entry):
  14. 14. Reader survey 17  Ed Lab tends to engage readers. 42% of general readers, and 53% of parents, said they were likely to read more stories in The Times after reading an Education Lab article. 40% of general readers, and 49% of parents, said they were likely to think about an Education Lab story several times after reading it.  Ed Lab stories travel well. 36% of general citizens, 50% of parents, and 84% of educators said they were likely to “talk to someone else” about an Education Lab story.  “Now that I’ve read this article, I think there are ways to effectively address this problem.” The majority of readers, 61 to 77 percent depending on the article, agreed with this statement.  Readers like the solutions approach. An extremely high proportion of readers – about 87% – agreed with the statement, “I appreciated the focus on a solution that seemed to be working.” The Times invited 2,574 readers via email to participate in a survey. Of those, 780 answered most questions.
  15. 15. Are solution-oriented stories more engaging? 18  Working with the Center for Investigative Journalism, Solutions Journalism Network journalists coded 71 Seattle Times education stories (from October 2014 - March 2015) using a rubric developed by the network.  Analysis of 71 coded stories shows that the SoJo score is medium correlated with story traffic (r=.3). This suggests that more solution- oriented stories attract larger audiences.  Time on page is positively correlated with the SoJo score, further supporting the hypothesis that more solution-oriented stories are more engaging (r=.366). While time on page from Google analytics is unreliable, this is an encouraging finding.
  16. 16. Los Angeles Times: Immigration coverage #mediafunding 19
  17. 17. Los Angeles Times: Immigration coverage #mediafunding
  18. 18. Los Angeles Times: Immigration coverage #mediafunding 21
  19. 19. Los Angeles Times: Immigration coverage #mediafunding 22
  20. 20. Reveal #mediafunding 23
  21. 21. Reveal News 9Gag #mediafunding 24
  22. 22. Medium #mediafunding 25
  23. 23. Chalkbeat #mediafunding 26
  24. 24. Jenny 8 Lee: Plympton #mediafunding
  25. 25. More resources  Community engagement: Local News Lab  Measuring impact: Media Impact Project  Education Lab  Reveal  9Gag, Medium  LA Times immigration coverage project  Plympton #mediafunding 28
  26. 26. What’s your idea? Bounce your ideas off our panelists #mediafunding 29
  27. 27. Prize winners  To claim your 30-minute phone consultation, come up to the front and exchange business cards with your speaker. #mediafunding 30
  28. 28. Replay this presentation at Thank you speakers! You can reach them at:  @joaquinalvarado  @jhong  @gatesfoundation  @mccormick_fdn,  @jenny8lee, Thank you to our session volunteers:  KJ Hiramoto  Brady Wakayama  Jill Cowan #mediafunding 31