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Top tips for intranet search
Good content + Good pages = WIN                                                          Intranetizenhttp://quitesimplerea...
Optimise your content                                                       Intranetizenhttp://optimisation.net           ...
Optimise your contenthttp://optimisation.netEnsure your content is designed to be found by search enginesTitlehttp://title...
Train your contributors                                                  Sharon O‟Deahttp://optimisation.net              ...
“Why can‟t it be more like Google?”http://www.morelikegoogle.com                                                          ...
It‟s not Google
Understand your toolshttp://make-search-work.netLearn how to use your admin interfaceDon‟t leave it all to „that bloke in ...
Tweak me
IT helpdesklunch menuexpensespayslipleave formHRjobssick leave formphone booknew starter
Focus on popular searches
Understand what users are looking forhttp://www.key-objectives.comFocus on the basics first.                              ...
Play schemeTransport disruption
Your search top tips for intranet search did not matchany documents                                            Intranetize...
Personalise resultsAcme refrigerator – design specifications                             Acme refrigerator – what they‟re ...
Keep it simpleSearch  For exact phrase                  canteen menu  For at least one of these words  Without these words...
salesfigures-Q1-with-debbie-comments.xlsxhttp://intranet.acme.com/sales/records/2011-2012/Q1/sales/individual/916643/debbi...
Make it look more like Googlehttp://www.morelikegoogle.com                        #IIC12Research shows this makes a huge d...
Top tips for intranet search
Top tips for intranet search
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Top tips for intranet search

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Top tips for intranet search

  1. 1. Top tips for intranet search
  2. 2. Good content + Good pages = WIN Intranetizenhttp://quitesimplereally.com http://intranetizen.comProblem is, a lot of intranet content just doesn’t meet these basic criteria. A world-leading intranet blog written by four amazing UK practitioners.Search engine optimisation is not a dark art Interaction Intranethttp://not-alchemy.org ConferenceA poor search function doesn’t just mean users can’t find the content they want; it http://www.intranetconference.comreduces user confidence in the whole intranet. Exclusively intranets. Learn all you need to know about the hottestIt‟s one of the most useful features on an intranet intranet topics of 2012.http://webaddresshere.comWhen it works, it’s great – helping people to quickly find what they’re looking for. #IIC12 http://twitter.comBut also one of the most complained-about. That’s today’s hashtag. Join thehttp://webaddresshere.com conversation online now, and afterPages and pages of badly-titled, irrelevant results annoy and frustrate users, leading the event.many to ask…“Why can‟t it be more like Google?”http://notgoogle.com/you/wishUsers have grown used to search engines ‘just working’. So when yours doesn’t, they’reeven more disappointed.
  3. 3. Optimise your content Intranetizenhttp://optimisation.net http://intranetizen.comEnsure your content is designed to be found by search engines A work of staggering genius. About intranets.Titlehttp://title.net #IIC12The title is what shoes up on the results page. Can someone tell what the http://twitter.compage is about just from reading the title? That’s today’s hashtag. Join the conversation online now, and after the event.Introhttp://intro.com Interaction IntranetThe introduction should clearly summarise the content. It’s the bit thatshows up in results. Conference http://www.intranetconference.com Exclusively intranets. Learn all youKeywords need to know about the hottesthttp://what.your.page/is/about intranet topics of 2012.Search engines scan the page for keywords. Make sure your contentcontains the right keywords so it can be found. Simples!Metadatahttp://metadata.comYou can set up enterprise search to more heavily weight this and ensureimportant content is found.
  4. 4. Optimise your contenthttp://optimisation.netEnsure your content is designed to be found by search enginesTitlehttp://title.netThe title is what shoes up on the results page. Can someone tell what thepage is about just from reading the title?Introhttp://intro.comThe introduction should clearly summarise the content. It’s the bit thatshows up in results.Keywordshttp://what.your.page/is/aboutSearch engines scan the page for keywords. Make sure your contentcontains the right keywords so it can be found. Simples!Metadatahttp://metadata.comYou can set up enterprise search to more heavily weight this and ensureimportant content is found.
  5. 5. Train your contributors Sharon O‟Deahttp://optimisation.net http://sharonodea.co.ukMake sure the people who write the content understand SEO That’s my blog that I hardly ever updateBefore you let them loose on your CMShttp://quite-simple-really.org James RobertsonYou wouldn’t give someone your car keys if they haven’t got a licence. has a book out http://www.steptwo.com.auGive them a little training on the basics He probably won’t mention ithttp://a littleknoweldgegoesalongway.com though.Some basic training on the key elements of content SEO #IIC12 http://twitter.comAnd help them understand That’s today’s hashtag. Join thehttp://webaddresshere.com conversation online now, andUnderstand how they can make their content perform better in search after the event.How to make their content findablehttp://notgoogle.com/you/wishUsing those key elements – title, headers, keywords
  6. 6. “Why can‟t it be more like Google?”http://www.morelikegoogle.com #IIC12Yeah, we’ve all heard this. A lot. http://twitter.com That’s today’s hashtag. Join theBecause Google has much more money than you conversation online now, andhttp://www.google.com/minted after the event.Search giant Google has a turnover of billions of dollars and tens of thousands of staffacross the world Follow the liveblog http://intranetizen.com/lliveblogAnd they‟ve spent the last fourteen years stalking you Exclusively intranets. Learn all youhttp://www.google.com/search need to know about the hottestThey have hundreds of people who analyse search behaviour intranet topics of 2012.They read your emails @sharonodea http://twitter.com/sharonodeahttp://www.gmail.com That’s me. Tweet me up; I’ll readThey scan every single one of your mails to make sure adverts – and paid search – is as it after.closely targeted as it can be.They‟ve driven a little car down your streethttp://streetview.google.comYou live in the terraced house with the blue door. You drive a grey VW Polo. You shouldtrim the hedge out the front.They know your search historyhttp://saucy-pix.xxxAll of it. Even the bit you don’t tell your wife about.
  7. 7. It‟s not Google
  8. 8. Understand your toolshttp://make-search-work.netLearn how to use your admin interfaceDon‟t leave it all to „that bloke in IT‟http://that-bloke-in-IT.co.ckThe one with the Marillion t-shirt who lives with his mumGet access to the back endhttp://a littleknoweldgegoesalongway.comPersuade the bloke in IT to give you access.And learn how to use ithttp://userguide.netAsk your supplier for training and documentation. There’s tons ofinformation about most common search engines on the interwebsTake control of your toolshttp://seizetheday.tvSpend some time working out how to configure your search engine. LikeMarx said, he who controls the means of production holds the power.
  9. 9. Tweak me
  10. 10. IT helpdesklunch menuexpensespayslipleave formHRjobssick leave formphone booknew starter
  11. 11. Focus on popular searches
  12. 12. Understand what users are looking forhttp://www.key-objectives.comFocus on the basics first. #IIC12 http://twitter.com That’s today’s hashtag. Join the conversation online now, andThink: what do people use the intranet for? after the event.http://www.backtobasics.org.ukThink back to when your rolled out the intranet; what’s it supposed to do for your Martin Whiteorganisation? http://www.intranetfocus.com He has a book too. It’s not bad.Focus on key taskshttp://www.my-organisation/key-user-tasks IntranetizenWhat are the key things people in your organisation need to do to get their jobs done http://intranetizen.com The finest intranet blog on the planet, if we do say so ourselvesAnd key searcheshttp://www.what-people-need.netWhat do they need to look for in order to do those tasks?Test them outhttp://www.checkitout.co.ukWhat happens when you search for those things? What do you get? Are youdisappointed with the results?
  13. 13. Play schemeTransport disruption
  14. 14. Your search top tips for intranet search did not matchany documents Intranetizen.com http://intranetizen.com All intranet, all the time. On yourSuggestions: internets.• Review your failed searches regularly J Boye Aarhus http://www.jboye.com Enjoyed this conference? Come to Denmark! In November! And run with the Vikings! #IIC12 http://twitter.com That’s today’s hashtag. Join the conversation online now, and after the event.
  15. 15. Personalise resultsAcme refrigerator – design specifications Acme refrigerator – what they‟re all aboothttp://intranet/departments/design/fridges/acme http://intranet/departments/customer-service/brands/acmeAcme is the largest and quietest domestic refrigerator in its price Troubleshooting and home fixes on installation and other commonbracket concerns, eh.Acme refrigerator - New models for 2013 Acme fridges – Maple Syrup storage tipshttp://intranet/departments/design/fridges/acme http://intranet/departments/customer-service/brands/acme2013 models are the most energy-efficient yet. This new range is Best Acme range fridges for storage of maple-based syrups in small toalso available in a range of colours medium quantitiesAcme refrigerator – older models Acme refrigerator – Moose damage, eh?http://intranet/departments/design/fridges/acme http://intranet/departments/customer-service/brands/acmeFull design specifications for pre-2012 models Details of how to book home engineer visits for Acme products
  16. 16. Keep it simpleSearch For exact phrase canteen menu For at least one of these words Without these words Between these dates and Data source Meaningless DatabaseName File type web pages (.html) run query search
  17. 17. salesfigures-Q1-with-debbie-comments.xlsxhttp://intranet.acme.com/sales/records/2011-2012/Q1/sales/individual/916643/debbie/excelCreated by: Deborah Smith Uploaded by: Deborah SmithLast modified: 29/03/2010 Size: 46kbsalesfigures-Q2-with-debbie-comments.ppthttp://intranet.acme.com/sales/records/2011-2012/Q1/sales/individual/916643/debbie/presentationsCreated by: Deborah Smith Uploaded by: Deborah SmithLast modified: 26/03/2010 Size: 1.91MBsalesfigures-2009-10.ppthttp://intranet.acme.com/sales/records/2009- Improve look and feel2010/sales/individual/916643/my-stuff http://www.morelikegoogle.comCreated by: Deborah Smith Uploaded by: Deborah Smith Strip out unnecessary detail on the results pageLast modified: 17/10/2010 Size: 1.91MBSales targets DRAFT 2012-13http://intranet.acme.com/sales/records/2011-2012/targets/sales/individual/916643/debbie/Created by: Deborah Smith Uploaded by: Deborah SmithLast modified: 04/04/2012 Size: 4.64MBSales leaderboard Q4 2011.docxhttp://intranet.acme.com/sales/records/2011-2012/Q1/sales/individual/916643/debbie/Created by: Deborah Smith Uploaded by: Deborah SmithLast modified: 02/01/2012 Size: 1.1MB
  18. 18. Make it look more like Googlehttp://www.morelikegoogle.com #IIC12Research shows this makes a huge difference http://twitter.com That’s today’s hashtag. Join the conversation online now, andPeople equate Google with quality after the event.http://www.google.com/qualityIt’s seen as the ‘gold standard’ of search engines Follow the liveblog http://intranetizen.com/lliveblogEven if you leave everything else the same Exclusively intranets. Learn all youhttp://www.google.com/search need to know about the hottestAnd don’t change any of your search setup at all. intranet topics of 2012.Just make your results page more like Google‟s @intranetizenhttp://www.gmail.com http://twitter.com/intranetizenUsing familiar layouts, colours and fonts That’s us. Follow us on Twitter for weekly(ish) intranet news and viewsAnd satisfaction with search will go uphttp://streetview.google.comCall it a quick win.

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