Social Communication in a Hybrid World of Work
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Presentation to the Social Now conference in Lisbon, May 2022. In this I talk about the challenges hybrid work presents for communicators and leaders, and how we can overcome these to people can be productive and engaged.
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Social Communication in a Hybrid World of Work
- 1. Social Communication in a hybrid world of work
- 4. Demographics Time Decline of careers Place Multi-generational Diverse Employment status Technology AI AR Automation Knowledge Skills Learning Office Home Frontline Third spaces Time zones Days Time of day Employee Contractor Gig workers Third party
- 5. Hybrid work is distributed work
- 8. Employees have widely varying needs 1
- 9. People don’t really know how to collaborate 2
- 10. Technology doesn’t always make life easier 3
- 11. We all have too much to read 4
- 12. There are new barriers to communication 5
- 14. Employees have widely varying needs Understand those needs 1
- 16. People don’t know how to collaborate We need to (re) learn. 2
- 17. Technology doesn’t always make life easier But it should. And you can help. 3
- 18. We all have too much to read Do the hard work so they don’t have to. 4
- 20. There are new barriers to communication Consider bold solutions. 5
- 21. roocommunity.com
- 22. The future of work is here… it’s just not evenly distributed yet.
- 23. Thank you! @sharonodea | +31 611 047489 | sharon@lithos.partners
Editor's Notes
- Work is increasingly distributed. Distributed across place, across time. But also across different ways of working. Across different relationships between people and organisations. In many ways that’s exciting. As we come out of the crisis phase we have an opportunity to radically rethink how work gets done, how we balance work and life more sustainably and perhaps even the nature of work itself. We have an opportunity to make work better – for people, for organisations, for communities, even for the planet by making it more sustainable. But for hybrid work to work – and to deliver on that promise and the ambitions we all have for the future – it needs to work for all workers. Office workers, home workers, people who do a bit of each, frontline workers Full time workers, part time workers And diverse workers. A multi-generational workforce. A workforce made up of people who may not directly work for your company. And one that increasingly works with and is supported or augmented by technology.
- So, in summary, hybrid work is here to stay, and it’s making a complex new world of work that bit more complicated. Work is distributed across place, and time, and across different contractual relationships. Old top-down ways of communication are no longer fit for purpose. But as people who champion and roll out social tools in the workplace we can play a key role in managing that complexity, and in making hybrid work work – for people and for our organisations. Enterprise social has to play an essential part in that shift to asynchronicity. But at the same time these platforms can elevate and streamline an increasingly fractured and messy employee – or should I say worker - experience. But that means we need to put the work in – understanding how and where people work, and what they actually need. Communicating succinctly ourselves, and encouraging others to do the same. Helping people to filter and find what’s relevant. And above all, being bold and ambitious champions for employee experience for everyone, wherever they’re working. Thanks, questions