what isgraphic design?<br />
Sharon Hewitt<br />Visual Communications Specialist<br />
it’s all <br />around us<br />how I started <br />my day<br />
graphic design<br />=<br />visual <br />communications<br />
a brief look in history<br />how we communicate visually<br />
16,000 years ago …<br />when it all <br />began<br />
pictographs pictures to convey a story<br />
over 3,000 years ago …<br />just a short 15,000 years later<br />
Phoenician Alphabet symbols based on verbal sounds <br />
about 25 years<br />ago …<br />a dramatic <br />change<br />
Macintosh computer art meets technology <br />
and then <br />came …<br />drum roll, <br />please<br />
www<br />World Wide Web a new form of media<br />
Graphic design is a creative process<br />that combinesartandtechnologytocommunicate ideas.<br />http://www.aiga.org/conte...
visuals traditional or computer generated; photos, illustrations, diagrams<br />
typography selection of typeface, style, style, size, spacing<br />
message conveyed to a target audience to prompt a reaction <br />
<ul><li>Michael Bierut, Pentagram</li></ul>vimeo.com/9084072<br />
considerations<br />layout arrangement of elements and their relationship to each other<br />experienceend-user interactiv...
forms of media<br />printbrochures, posters, advertisements, magazine layouts, product packaging, signage<br />digitalwebs...
tools<br />traditionalpencil, paper<br />computersoftware: Adobe Photoshop, Illustrator, InDesign, Flash<br />
skills<br /><ul><li> ability to communicate:    visually, verbally, and in writing
 listen to needs of client/project
 problem solve independently and with team
 think visually/spatially – 2D and 3D
 specialized skills: illustration, photography,   interactive design, animation</li></li></ul><li>occupations<br /><ul><li...
 art director
creative director
production artist
web designer
interactive designer</li></li></ul><li>environments<br /><ul><li> agencies
 in-house    departments
 freelance/solo
 producer</li></li></ul><li>requirements<br /><ul><li>All dependent on environment.
 clothing/personal attire:    casual > business casual > professional
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What is graphic design?

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What is graphic design?

  1. 1. what isgraphic design?<br />
  2. 2. Sharon Hewitt<br />Visual Communications Specialist<br />
  3. 3. it’s all <br />around us<br />how I started <br />my day<br />
  4. 4.
  5. 5.
  6. 6.
  7. 7.
  8. 8.
  9. 9.
  10. 10. graphic design<br />=<br />visual <br />communications<br />
  11. 11. a brief look in history<br />how we communicate visually<br />
  12. 12. 16,000 years ago …<br />when it all <br />began<br />
  13. 13. pictographs pictures to convey a story<br />
  14. 14. over 3,000 years ago …<br />just a short 15,000 years later<br />
  15. 15. Phoenician Alphabet symbols based on verbal sounds <br />
  16. 16. about 25 years<br />ago …<br />a dramatic <br />change<br />
  17. 17. Macintosh computer art meets technology <br />
  18. 18. and then <br />came …<br />drum roll, <br />please<br />
  19. 19. www<br />World Wide Web a new form of media<br />
  20. 20. Graphic design is a creative process<br />that combinesartandtechnologytocommunicate ideas.<br />http://www.aiga.org/content.cfm/guide-whatisgraphicdesign<br />
  21. 21. visuals traditional or computer generated; photos, illustrations, diagrams<br />
  22. 22. typography selection of typeface, style, style, size, spacing<br />
  23. 23. message conveyed to a target audience to prompt a reaction <br />
  24. 24. <ul><li>Michael Bierut, Pentagram</li></ul>vimeo.com/9084072<br />
  25. 25. considerations<br />layout arrangement of elements and their relationship to each other<br />experienceend-user interactivity; action, reaction or response<br />
  26. 26. forms of media<br />printbrochures, posters, advertisements, magazine layouts, product packaging, signage<br />digitalwebsites, software, blogs, social media, video presentations, flash animations<br />
  27. 27. tools<br />traditionalpencil, paper<br />computersoftware: Adobe Photoshop, Illustrator, InDesign, Flash<br />
  28. 28. skills<br /><ul><li> ability to communicate: visually, verbally, and in writing
  29. 29. listen to needs of client/project
  30. 30. problem solve independently and with team
  31. 31. think visually/spatially – 2D and 3D
  32. 32. specialized skills: illustration, photography, interactive design, animation</li></li></ul><li>occupations<br /><ul><li> graphic designer
  33. 33. art director
  34. 34. creative director
  35. 35. production artist
  36. 36. web designer
  37. 37. interactive designer</li></li></ul><li>environments<br /><ul><li> agencies
  38. 38. in-house departments
  39. 39. freelance/solo
  40. 40. producer</li></li></ul><li>requirements<br /><ul><li>All dependent on environment.
  41. 41. clothing/personal attire: casual > business casual > professional
  42. 42. work independently > work with teams
  43. 43. highly supervised > full responsibility
  44. 44. 40-60 hours/week
  45. 45. salary or hourly</li></li></ul><li>salary range<br />factors: location, experience, training, industry, specialization<br />Entry-level $32,000 - $41,000<br />Experienced/Solo $38,000 - $75,000<br />Director/Owner $70,000 - $145,000<br />
  46. 46. recent work<br />
  47. 47.
  48. 48.
  49. 49.
  50. 50.
  51. 51.
  52. 52.
  53. 53. questions?<br />
  54. 54. thank you!<br />

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