1. what isgraphic design?

2. Sharon Hewitt Visual Communications Specialist

3. it’s all around us how I started my day

10. graphic design = visual communications

11. a brief look in history how we communicate visually

12. 16,000 years ago … when it all began

13. pictographs pictures to convey a story

14. over 3,000 years ago … just a short 15,000 years later

15. Phoenician Alphabet symbols based on verbal sounds

16. about 25 years ago … a dramatic change

17. Macintosh computer art meets technology

18. and then came … drum roll, please

19. www World Wide Web a new form of media

20. Graphic design is a creative process that combinesartandtechnologytocommunicate ideas. http://www.aiga.org/content.cfm/guide-whatisgraphicdesign

21. visuals traditional or computer generated; photos, illustrations, diagrams

22. typography selection of typeface, style, style, size, spacing

23. message conveyed to a target audience to prompt a reaction

25. considerations layout arrangement of elements and their relationship to each other experienceend-user interactivity; action, reaction or response

26. forms of media printbrochures, posters, advertisements, magazine layouts, product packaging, signage digitalwebsites, software, blogs, social media, video presentations, flash animations

27. tools traditionalpencil, paper computersoftware: Adobe Photoshop, Illustrator, InDesign, Flash

29. listen to needs of client/project

30. problem solve independently and with team

31. think visually/spatially – 2D and 3D

33. art director

34. creative director

35. production artist

36. web designer

38. in-house departments

39. freelance/solo

41. clothing/personal attire: casual > business casual > professional

42. work independently > work with teams

43. highly supervised > full responsibility

44. 40-60 hours/week

46. recent work

53. questions?

54. thank you!