Predictive Analytics Innovation Summit

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Predictive Analytics Innovation Summit

  1. 1. ® The world of payments and business intelligence Art A peek into the future Sankar Narayanan, Fractal Analytics Director – Client Servicing Science Kamran Ashraf, Visa Europe Head of Analytics and Information Services Predictive Analytics Innovation Summit London, 18 April 2012Confidential | Copyright © Fractal Analytics 2012 1
  2. 2. ® The world of payments and business intelligence 1. Predictive and accessible analytics 4. Mobile 2. Sub-optimal and models - Type convergence ‘0’ and ‘A’ 3. Critical success factors - T3 scorecardConfidential | Copyright © Fractal Analytics 2012 2
  3. 3. ® 1. What good is data if we don’t use it! A leading online grocery retailer, Competing on Analytics 1. The classic NYC traffic problem 2. The case of the broken eggConfidential | Copyright © Fractal Analytics 2012 3
  4. 4. 1. Police department benefits from real-time and ® accessible analytics solutions Key wins for the Police department: real-time updated models and accessibility everywhere from police captain’s PC to the patrol cop’s car monitor Applications Support real-time patrolling decisions (suspicious activity) Manage overtime & budgets in a resource constrained environment Visual map overlay analysis to ensure quick reallocation “Real time visualization, predictive analytics and geospatial analysis provide answers.” – Lt. Dale Peet, Michigan State PDConfidential | Copyright © Fractal Analytics 2012 4
  5. 5. 2. Sub-optimal ‘Type 0’ and ‘Type A’ analytics ® engagement models Type 0 Type A Investment in pure ‘0’ investment, no science, no growth growth objectives objectives Objectives Plans Strategic Data governance, especially Digitisation of data, new data regulatory feeds Operational Data warehouse consolidation Big data solutions Optimisation Longer lifecycles Cutting edge modelsConfidential | Copyright © Fractal Analytics 2012 5
  6. 6. 3. Critical success factors (CSFs) in the BI/IT domain – ® T3 scorecard Talent Tangible Trust …ever closer collaborationConfidential | Copyright © Fractal Analytics 2012 6
  7. 7. 3. Critical success factors (CSFs) in the BI/IT domain – ® T3 scorecard Talent Tangible TrustConfidential | Copyright © Fractal Analytics 2012 7
  8. 8. 3. Critical success factors (CSFs) in the BI/IT domain – ® T3 scorecard Talent Tangible TrustConfidential | Copyright © Fractal Analytics 2012 8
  9. 9. 3. Critical success factors (CSFs) in the Business ® domain 1. Leadership Vision, prototyping ROI themes and ‘test & learn’ 2. Business 3. Ownership application Metrics, KPIs = Data dictionary, quality Themes Test & learn n el Chan Activation – restaurant offer +50% Transaction Form Dormancy – holiday towel offer +15% Pr od Usage – uct 1 petrol offer in cents or % 2 3 ‘Must-have’ requirements which Move from product to customer WILL be applied to business view – value, behaviours, triggers and problems touch pointsConfidential | Copyright © Fractal Analytics 2012 9
  10. 10. ® 4. Mobile as an engine for growth It took…. Telephone Television Internet iPod iPhone Facebook Android 38 years 13 years 4 years 3 years 2 years 2 years 1 year ….to reach 50m users Avoid extinction… Technology convergence and rise of mobile payments Within ten 50 billion devices will be Payments initiated by mobile will years: connected to the Web outnumber transactions on plastic cardsConfidential | Copyright © Fractal Analytics 2012 10
  11. 11. ® In summary & thank you for listening! • Predictive and accessible analytics Art • Sub-optimal models - Type ‘0’ and ‘A’ • Critical success factors – T3 Science scorecard • Future (of payments) is mobile and managing convergence is keyConfidential | Copyright © Fractal Analytics 2012 11
  12. 12. ® In case you didn’t know… Fractal’s clients achieve competitive advantage by ® institutionalising analytics Confidential | Copyright © Fractal Analytics 2012 21Confidential | Copyright © Fractal Analytics 2012 12
  13. 13. ® In case you didn’t know…Confidential | Copyright © Fractal Analytics 2012 13
  14. 14. ® In case you didn’t know…Confidential | Copyright © Fractal Analytics 2012 14

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