COMMENTS• CHIEF MARKETING OFFICER, DOMINO’S- RUSSEL WEINER• So much of our menu is beyond pizza right now that we feel like were more than just a pizza place." Things on Dominos menu that are not pizza: Pasta, chicken wings, sandwiches, stuffed cheesy bread, bread bites, bread sticks, cinnamon bread sticks, and chocolate lava cake. So, many things that involve dough and/or sauce.
COMMENTS• PIZZA CHAIN CEO- DON MEIJ"It was time to improve the one thing thatsignifies our brand - by creating a newclean, crisp and strong brand logo that reflectsour new directions," Meij said. "We want tosignal outside that something has changedinside, we want people to think differentlyabout Dominos and believe this new logodesign is the right step."But not everyone loves the new logo.
COMMENTS• DOMINO’S VICE PRESIDENT- TIM MCINTYRE"We allow our international markets tocustomize their pizza recipes to cater tolocal tastes; likewise, we give them leewayin terms of marketing..” "We have nothingto report about a new logo design in theU.S.For now, Dominos website still instructsthe media to use the original logo (right).