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HEALTHWORKS<br />consulting group<br />
HEALTHWORKS<br />ying chang<br />brett kirkham<br />luis martinez<br />matthew porter<br />
Project <br />Executive Summary<br />                                 Data Analysis <br />Marketing Plan<br />Closing Thou...
Literature reveals that 90% of referrals to specialty facility depends on Primary Physician Providers.<br />The purpose of...
90 Survey collected from the referring physicians of Central Texas Heart Center, Bryan , Texas<br />From the current surve...
EXECUTIVESUMMARY<br />
Create a caring atmosphere<br />Customer service training<br />Physician relationship management<br />Investigate outreach...
DATAANALYSIS<br />
SURVEYRESULTS<br />
access by telephone<br />PATIENT’SFEEDBACK<br />
staff courtesy<br />PATIENT’SFEEDBACK<br />
access by telephone<br />STAFF’SFEEDBACK<br />
ease of referrals<br />STAFF’SFEEDBACK<br />
staff responsiveness<br />STAFF’SFEEDBACK<br />
GROUPAVERAGES<br />
Take Away<br />30% of referring doctors contributed to 80 percent of YTD referrals.  Those referred less than 1 patient pe...
MARKETINGPLAN<br />
Mission framed everywhere<br />Make it personal (script conversations)<br />List of top 50 referring physicians<br />Hire ...
Mission framed everywhere<br />Make it personal (script conversations)<br />List of top 50 referring physicians<br />Hire ...
HEARTS<br />
Health<br />Efficiency<br />Acumen<br />Respect<br />Technology<br />Service <br />
Mission framed everywhere<br />Make it personal (script conversations)<br />List of top 50 referring physicians<br />Hire ...
Mission framed everywhere<br />Make it personal (script conversations)<br />List of top 50 referring physicians<br />Hire ...
Mission framed everywhere<br />Make it personal (script conversations)<br />List of top 50 referring physicians<br />Hire ...
Mission framed everywhere<br />Make it personal (script conversations)<br />List of top 50 referring physicians<br />Hire ...
Mission framed everywhere<br />Make it personal (script conversations)<br />List of top 50 referring physicians<br />Hire ...
ONE<br />SIX<br />1-YR<br />5 -YR<br />MISSION FRAMED<br />SCRIPTS FOR STAFF<br />LIST OF PHYSICIANS<br />NEW HIRE<br />RE...
ONE<br />SIX<br />1-YR<br />5 -YR<br />MISSION FRAMED<br />SCRIPTS FOR STAFF<br />LIST OF PHYSICIANS<br />NEW HIRE<br />RE...
ONE<br />SIX<br />1-YR<br />5 -YR<br />MISSION FRAMED<br />SCRIPTS FOR STAFF<br />LIST OF PHYSICIANS<br />NEW HIRE<br />RE...
ONE<br />SIX<br />1-YR<br />5 -YR<br />MISSION FRAMED<br />SCRIPTS FOR STAFF<br />LIST OF PHYSICIANS<br />NEW HIRE<br />RE...
INEXPENSIVE<br />ONE<br />SIX<br />1-YR<br />5 -YR<br />MISSION FRAMED<br />SCRIPTS FOR STAFF<br />LIST OF PHYSICIANS<br /...
ONE<br />SIX<br />1-YR<br />5 -YR<br />MISSION FRAMED<br />SCRIPTS FOR STAFF<br />LIST OF PHYSICIANS<br />NEW HIRE<br />RE...
ONE<br />SIX<br />1-YR<br />5 -YR<br />MISSION FRAMED<br />SCRIPTS FOR STAFF<br />LIST OF PHYSICIANS<br />NEW HIRE<br />RE...
ONE<br />SIX<br />1-YR<br />5 -YR<br />MISSION FRAMED<br />SCRIPTS FOR STAFF<br />LIST OF PHYSICIANS<br />NEW HIRE<br />RE...
CLOSINGTHOUGHTS<br />
HEALTHWORKS<br />consulting group<br />
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Marketing Presentation For Bita

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this is a presentation done for a group of physicians

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Marketing Presentation For Bita

  1. 1. HEALTHWORKS<br />consulting group<br />
  2. 2. HEALTHWORKS<br />ying chang<br />brett kirkham<br />luis martinez<br />matthew porter<br />
  3. 3. Project <br />Executive Summary<br /> Data Analysis <br />Marketing Plan<br />Closing Thoughts<br />AGENDA<br />
  4. 4. Literature reveals that 90% of referrals to specialty facility depends on Primary Physician Providers.<br />The purpose of the program is to obtain more referrals from primary care physicians from Brazos Valley area.<br />PROJECTSUMMARY<br />
  5. 5. 90 Survey collected from the referring physicians of Central Texas Heart Center, Bryan , Texas<br />From the current surveys, Central Texas Heart Center has requested a marketing plan to enhance their physician referrals <br />PROJECTSUMMARY<br />
  6. 6. EXECUTIVESUMMARY<br />
  7. 7. Create a caring atmosphere<br />Customer service training<br />Physician relationship management<br />Investigate outreach coordinator<br />Future expansion<br />Re-send evaluation <br />
  8. 8. DATAANALYSIS<br />
  9. 9. SURVEYRESULTS<br />
  10. 10. access by telephone<br />PATIENT’SFEEDBACK<br />
  11. 11. staff courtesy<br />PATIENT’SFEEDBACK<br />
  12. 12. access by telephone<br />STAFF’SFEEDBACK<br />
  13. 13. ease of referrals<br />STAFF’SFEEDBACK<br />
  14. 14. staff responsiveness<br />STAFF’SFEEDBACK<br />
  15. 15. GROUPAVERAGES<br />
  16. 16.
  17. 17.
  18. 18. Take Away<br />30% of referring doctors contributed to 80 percent of YTD referrals. Those referred less than 1 patient per month contribute to 70%of total referring doctors and only about 20% of referrals.<br />
  19. 19. MARKETINGPLAN<br />
  20. 20. Mission framed everywhere<br />Make it personal (script conversations)<br />List of top 50 referring physicians<br />Hire an outreach coordinator<br />Consider new facilities as part of strategic plan<br />Re-send evaluation<br />
  21. 21. Mission framed everywhere<br />Make it personal (script conversations)<br />List of top 50 referring physicians<br />Hire an outreach coordinator<br />Consider new facilities as part of strategic plan<br />Re-send evaluation<br />
  22. 22. HEARTS<br />
  23. 23. Health<br />Efficiency<br />Acumen<br />Respect<br />Technology<br />Service <br />
  24. 24. Mission framed everywhere<br />Make it personal (script conversations)<br />List of top 50 referring physicians<br />Hire an outreach coordinator<br />Consider new facilities as part of strategic plan<br />Re-send evaluation<br />
  25. 25. Mission framed everywhere<br />Make it personal (script conversations)<br />List of top 50 referring physicians<br />Hire an outreach coordinator<br />Consider new facilities as part of strategic plan<br />Re-send evaluation<br />
  26. 26. Mission framed everywhere<br />Make it personal (script conversations)<br />List of top 50 referring physicians<br />Hire an outreach coordinator<br />Consider new facilities as part of strategic plan<br />Re-send evaluation<br />
  27. 27. Mission framed everywhere<br />Make it personal (script conversations)<br />List of top 50 referring physicians<br />Hire an outreach coordinator<br />Consider new facilities as part of strategic plan<br />Re-send evaluation<br />
  28. 28. Mission framed everywhere<br />Make it personal (script conversations)<br />List of top 50 referring physicians<br />Hire an outreach coordinator<br />Consider new facilities as part of strategic plan<br />Re-send evaluation<br />
  29. 29. ONE<br />SIX<br />1-YR<br />5 -YR<br />MISSION FRAMED<br />SCRIPTS FOR STAFF<br />LIST OF PHYSICIANS<br />NEW HIRE<br />RE-EVALUATION<br />FACILITY STRATEGY<br />ONE<br />SIX<br />1-YR<br />5 -YR<br />
  30. 30. ONE<br />SIX<br />1-YR<br />5 -YR<br />MISSION FRAMED<br />SCRIPTS FOR STAFF<br />LIST OF PHYSICIANS<br />NEW HIRE<br />RE-EVALUATION<br />FACILITY STRATEGY<br />ONE<br />SIX<br />1-YR<br />5 -YR<br />
  31. 31. ONE<br />SIX<br />1-YR<br />5 -YR<br />MISSION FRAMED<br />SCRIPTS FOR STAFF<br />LIST OF PHYSICIANS<br />NEW HIRE<br />RE-EVALUATION<br />FACILITY STRATEGY<br />ONE<br />SIX<br />1-YR<br />5 -YR<br />
  32. 32. ONE<br />SIX<br />1-YR<br />5 -YR<br />MISSION FRAMED<br />SCRIPTS FOR STAFF<br />LIST OF PHYSICIANS<br />NEW HIRE<br />RE-EVALUATION<br />FACILITY STRATEGY<br />ONE<br />SIX<br />1-YR<br />5 -YR<br />
  33. 33. INEXPENSIVE<br />ONE<br />SIX<br />1-YR<br />5 -YR<br />MISSION FRAMED<br />SCRIPTS FOR STAFF<br />LIST OF PHYSICIANS<br />NEW HIRE<br />RE-EVALUATION<br />FACILITY STRATEGY<br />ONE<br />SIX<br />1-YR<br />5 -YR<br />
  34. 34. ONE<br />SIX<br />1-YR<br />5 -YR<br />MISSION FRAMED<br />SCRIPTS FOR STAFF<br />LIST OF PHYSICIANS<br />NEW HIRE<br />RE-EVALUATION<br />FACILITY STRATEGY<br />ONE<br />SIX<br />1-YR<br />5 -YR<br />
  35. 35. ONE<br />SIX<br />1-YR<br />5 -YR<br />MISSION FRAMED<br />SCRIPTS FOR STAFF<br />LIST OF PHYSICIANS<br />NEW HIRE<br />RE-EVALUATION<br />FACILITY STRATEGY<br />ONE<br />SIX<br />1-YR<br />5 -YR<br />
  36. 36. ONE<br />SIX<br />1-YR<br />5 -YR<br />MISSION FRAMED<br />SCRIPTS FOR STAFF<br />LIST OF PHYSICIANS<br />NEW HIRE<br />RE-EVALUATION<br />FACILITY STRATEGY<br />ONE<br />SIX<br />1-YR<br />5 -YR<br />
  37. 37. CLOSINGTHOUGHTS<br />
  38. 38. HEALTHWORKS<br />consulting group<br />

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