this is a presentation created for Marketing class when delivering a unique twist on Branding Labor Intensive Services

2. ‘There’s a humbling lesson here for marketers. Great brands, in the end, require great products or great services’

3. DISCUSSION

9. INTRODUCTION

10. LABOUR BRANDING EQUIPMENT INTENSIVE

11. x LABOUR BRANDING EQUIPMENT INTENSIVE

12. LABOUR BRANDING x EQUIPMENT INTENSIVE

13. 3 PRINCIPLES

14. 1 ORCHESTRATE THE CLUES FUNCTIONAL CLUES MECHANIC CLUES HUMANIC CLUES

15. 2 CONNECT EMOTIONALLY VALUE ASSIGNMENT CONSUMERS COMPANY TRUST LEADS TO LOYALTY

16. 3 INTERNALIZE THE BRAND “SECOND AUDIENCE” TEACHING SELLING REINFORCING

17. HOSPITAL REVIEWS

18. 1

19. 2

20. 3

21. CONCLUSION

22. Labour-intensive services brand Focal brand: company or person Primary sources of benefit: Product, people, facilities and equipment Quality level: variable Experience touch points: Numerous Production site: Usually experienced by customers Therefore…… CONCLUSION

23. THE END