Making Sense Of Social Media 2010


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Presentation prepared for students in Mass Media & Society course at Laney College, February 9, 2010

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  • Introduce ourselves I’m a teacher and this is how we got together Got into business together
  • New efficiencies in manufacturing and distribution [particularly distrib. Over Internet] have brought fundamental changes in choice – creating niche markets that would not exist without the new technologies. Oppties to serve those markets has been a boon for small businesses that no longer have to be limited by shelf space, price, and other considertions. The niche market of low-demand products looks like a tail hanging from the fat rump of the best-selling products.
  • Making Sense Of Social Media 2010

    1. 1. The NEW MEDIA: Making Sense of Social Media Blogger & Social Media Evangelist: Shari Weiss Performance Social Media February 2010
    2. 2. Recent Factoids <ul><li>FACEBOOK: </li></ul><ul><li>more than 400 million accounts </li></ul><ul><li>50% of active users log in daily </li></ul><ul><li>more than 3.5 BILLION pieces of content shared each week </li></ul><ul><li>more than 700,000 local businesses have Fan Pages </li></ul><ul><li>LINKEDIN: </li></ul><ul><li>more than 55 million accounts </li></ul><ul><li>executives from all Fortune 500 companies are LinkedIn members </li></ul><ul><li>TWITTER: </li></ul><ul><li>more than 75 million accounts </li></ul><ul><li>more than 27 million Tweets daily </li></ul><ul><li>80% of Tweeple have tweeted less than 10 times </li></ul><ul><li>1,155,382 – number of followers of the most active Twitter user ( @kevinrose ) </li></ul><ul><li>BLOGGING: </li></ul><ul><li>15% of bloggers spend 10 or more hours each week blogging </li></ul><ul><li>70% of bloggers talk about brands </li></ul><ul><li>4% of bloggers do it full-time </li></ul>Performance Social Media February 2010
    3. 3. Is SM a fad? Performance Social Media February 2010
    4. 4. Possible questions: <ul><li>Is Twitter just a Fad? </li></ul><ul><li>Why should I care about social media? </li></ul><ul><li>Isn’t spending hours on Facebook a waste of time? </li></ul><ul><li>Do I have to learn about 55 different social media websites? </li></ul><ul><li>How should I get started? </li></ul>Performance Social Media February 2010
    5. 5. Social Media Performance Social Media February 2010 Internet-based tools and platforms for sharing & discussing information What are we talking about?
    6. 6. “ Tag Cloud” of Web Terms Performance Social Media February 2010 <ul><li>Web 2.0 </li></ul><ul><li>Consumer-generated content </li></ul><ul><li>Bloggers </li></ul><ul><li>The Long Tail </li></ul><ul><li>Web 1.0 </li></ul><ul><li>Micro-blogging </li></ul>Allows for expanded interactivity, i.e. social media Social media is NOT traditional media, so the CONTENT comes from people, not PRO’s The NEW Influencers Content in 140 characters or less, i.e. TWEETING Original Web for research and email See next page
    7. 7. The LONG TAIL Performance Social Media February 2010 The New Marketplace: <ul><li>Niche strategy </li></ul>* Selling small amounts of lots of unique items
    8. 8. Social Networking Sites <ul><li>FOUR TOP PLATFORMS: </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Blogging </li></ul><ul><li>LinkedIN </li></ul>Performance Social Media February 2010
    9. 9. Twitter for Business <ul><li>Search – look for your brand name for customer comments </li></ul><ul><li>Listen – monitor these comments </li></ul><ul><li>Respond – engage with individuals </li></ul><ul><li>Build – gather loyal, trusting, responsive community </li></ul>Performance Social Media February 2010 Customer service: Comcast , USA story
    10. 10. Twitter sign up Performance Social Media February 2010
    11. 11. Facebook for Business <ul><li>FIVE WAYS to engage audience: </li></ul><ul><li>Events </li></ul><ul><li>Videos </li></ul><ul><li>Discussions </li></ul><ul><li>Photos </li></ul><ul><li>Blog articles </li></ul><ul><li>BUT . . . Most of all -- engagement </li></ul>Performance Social Media February 2010 BUILD A FANBASE: Become a trusted relationship
    12. 12. LinkedIN for Business <ul><li>Get “famous” professionally: </li></ul><ul><li>Check out prospective employees </li></ul><ul><li>Research companies to work for </li></ul><ul><li>Ask questions </li></ul><ul><li>Answer questions </li></ul><ul><li>Join discussion groups </li></ul>Performance Social Media February 2010
    13. 13. Performance Social Media February 2010
    14. 14. My blog article on LinkedIn Profile Summaries Performance Social Media February 2010
    15. 15. Speaking of blogs Performance Social Media February 2010
    16. 16. The Blogosphere Performance Social Media February 2010
    17. 17. Performance Social Media February 2010 Who painted this? Pablo Picasso THE BLUE NUDE I am always doing that which I do not know how to do in order to learn how to do it
    18. 18. Thanks for Listening . . . Performance Social Media February 2010 Now it’s time to Engage Starting with