Facebook For Business


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SFSU public relations students presented this AWESOME slide show for class members May 5, 2009

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  • Facebook For Business

    1. 1. Facebook for Business Marie BELHOMME Roxanne COBBS Doreen DING Orly MACABI Brian McGUINN Alice NG
    2. 2. Overview <ul><li>Using Facebook for your business </li></ul><ul><ul><li>Why? </li></ul></ul><ul><ul><li>Brian’s Facebook business page </li></ul></ul><ul><ul><li>Advertising on Facebook </li></ul></ul><ul><ul><li>Applications </li></ul></ul><ul><li>Using Facebook for your business network </li></ul><ul><ul><li>Pros and cons </li></ul></ul>
    3. 3. Using Facebook for your business
    4. 4. Reasons for using Facebook for business <ul><li>The very nature of Facebook is VIRAL! </li></ul><ul><ul><li>Provide updates in the homepage </li></ul></ul><ul><ul><li>Drive news to Facebook connections </li></ul></ul><ul><li>Facebook is the ultimate in social presence marketing </li></ul><ul><ul><li>Participate in pre-existing conversation around target market </li></ul></ul><ul><ul><li>Easy for people who want to know more to contact you </li></ul></ul>
    5. 5. Reasons for using Facebook for business <ul><li>Better, stronger online connections </li></ul><ul><ul><li>Serves a basis for connection to people </li></ul></ul><ul><ul><li>Immediate, passive, and cheap information sharing </li></ul></ul><ul><ul><li>Control over the quality of data and the quality people connecting </li></ul></ul><ul><li>The way doing marketing now is changing </li></ul><ul><ul><li>The way sales take place with new clients are changing. </li></ul></ul><ul><ul><li>Make a better impression on target market before people actually show up at your site </li></ul></ul>
    6. 6. Reasons for using Facebook for business <ul><li>Facebook friends are willing to continue the conversation </li></ul><ul><ul><li>People who are already in the mode of action would follow you to your site </li></ul></ul><ul><ul><li>Have better social connections with both existing and new contacts </li></ul></ul>
    7. 7. Reasons for using Facebook for business <ul><li>Easy to find your target market </li></ul><ul><ul><li>Browse or search personal profiles by keywords </li></ul></ul><ul><ul><li>Find groups and events filled with people who gathered with a common interest </li></ul></ul><ul><li>Over half of the people using it, use it daily. </li></ul><ul><ul><li>150 million people currently using Facebook </li></ul></ul><ul><ul><li>Half of Facebook users log in daily </li></ul></ul>
    8. 8. Brian’s Business page
    9. 9. Advertising on Facebook <ul><li>Facebook is Evolving </li></ul><ul><ul><li>Over 150,000 million users </li></ul></ul><ul><ul><li>From college students to older adults </li></ul></ul><ul><ul><li>Marketing agencies and businesses seek Facebook </li></ul></ul><ul><ul><li>for new advertising opportunities </li></ul></ul>
    10. 10. Advertising on Facebook <ul><li>Advertising on Facebook vs. Traditional Advertising </li></ul><ul><ul><li>Facebook ads are people targeted </li></ul></ul><ul><ul><li>Demographic filtering technology allows for extremely precise targeting </li></ul></ul><ul><ul><li>Traditional advertising are keyword targeted </li></ul></ul>
    11. 11. Advertising on Facebook <ul><li>Why advertise on Facebook? </li></ul><ul><ul><li>Amazing reach </li></ul></ul><ul><ul><li>Information about the user is known </li></ul></ul><ul><ul><li>Utilizes friend network </li></ul></ul><ul><li>Advertise Without Spending Money </li></ul><ul><ul><li>Word of mouth </li></ul></ul><ul><ul><li>Notes section </li></ul></ul>
    12. 12. Advertising on Facebook <ul><li>Event Ad </li></ul><ul><li>Page Ad </li></ul><ul><li>Website Ad </li></ul>
    13. 13. Advertising on Facebook <ul><li>Advertising Resources </li></ul><ul><ul><li>Facebook Flyers </li></ul></ul><ul><ul><li>Facebook Social Ads </li></ul></ul><ul><ul><li>Facebook Beacon </li></ul></ul>
    14. 14. App. Blog Promotion <ul><li>Networked Blog App </li></ul><ul><li>Notes (default app) </li></ul><ul><li>RSS Connect </li></ul><ul><li>Simplaris BlogCast </li></ul>
    15. 15. App. Business/Self Promotion <ul><li>CLPrint Business Cards </li></ul><ul><li>IEndorse </li></ul><ul><li>My BusinessBlinkWeb </li></ul><ul><li>Professional Profile </li></ul><ul><li>Testimonials </li></ul>
    16. 16. App. Communication <ul><li>Calliflower </li></ul><ul><li>SmartMessage Center </li></ul><ul><li>Telephone </li></ul><ul><li>Voice Mail </li></ul>
    17. 17. App. Networking <ul><li>Introductions </li></ul><ul><li>My Linkedin Profile </li></ul><ul><li>Tag Biz Business </li></ul><ul><li>Network </li></ul><ul><li>Working It! </li></ul><ul><li>Xing </li></ul>
    18. 18. App. Collaboration <ul><li>Huddle by Workspaces </li></ul><ul><li>My Office </li></ul>
    19. 19. App. Audio/Visual <ul><li>Facebook Video (Default App) </li></ul><ul><li>Podcast Player </li></ul><ul><li>Slideshare </li></ul>
    20. 20. Using Facebook for your business network
    21. 21. Why you should not use it <ul><li>Originally designed by students for students to socialize </li></ul><ul><li>Many applications not credible for business purpose </li></ul><ul><li>Personal information and data: what gender you are interested in, your favorite TV shows, pictures… </li></ul>
    22. 22. Why you should not use it <ul><li>Comments of your entire network </li></ul><ul><li>You can be tagged on a “non-professional” picture </li></ul><ul><li>Other social media dedicated to professional networking and designed for it </li></ul><ul><li>Too many distractions to appear “professional” </li></ul>
    23. 23. Why you should use it <ul><li>All your network in one place (family, friends, classmates, colleagues…) </li></ul><ul><li>A way to find former co-worker or current connections </li></ul><ul><li>Adding friends is selective </li></ul><ul><li>Possibility to create a limited profile </li></ul>
    24. 24. Why you should use it <ul><li>Selection of the feeds preferences, depending of your interests </li></ul>
    25. 25. Why you should use it <ul><li>Joining group related to your business </li></ul><ul><li>Looking for professional events </li></ul>
    26. 26. Why you should use it <ul><li>Limiting time on Facebook: notification on your mobile phone or through Facebook Firefox Toolbar </li></ul>
    27. 27. Thank you for your time