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Coke (PR & internet)

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Coke (PR & internet)

  1. 1. January - March<br />2010, 1st quarter <br />
  2. 2. PR / Publicity <br />www.kab.org (1)<br />Wall Street Journal (1)<br />Businesswire (1)<br />www.nhms.com(1)<br />The coca cola company news release (37)<br />Coca Cola, Great Britain Press Centre (19)<br />
  3. 3. Coca-Cola goes green, unveiling new, partly plant-based bottles<br />Coca-Cola Co., the world's largest drink maker, is jumping on the eco-bandwagon with the "plantbottle," a plastic bottle alternative made partly from plants<br />Wall Street Journal<br />Jan.25,2010<br />
  4. 4. INTERNET <br />
  5. 5. Coca Cola Expedition 206 <br />
  6. 6. January 2010<br />use social media in a new way to connect to customers from all different backgrounds in different areas personally, and promote personal as well as media connection and brand.<br />Through the use of social media like Twitter, Facebook, YouTube, and other resources, the ambassadors post videos and updates about their trip to share with people<br />
  7. 7. April - June<br />2010, 2nd quarter <br />
  8. 8. PR/ Publicity <br />Business Wire (1)<br />The coca cola company news release (37)<br />Coca Cola, Great Britain Press Centre (21)<br />
  9. 9. Saturday Night Tastes better with Coca Cola and Itv1<br />Coca Cola Great Britain is bringing Coca Cola to Saturday night meal times, as part of an exciting new collaboration with Itv1, under the strap line “Saturday night tastes better with coca-cola <br />and Itv1”<br />April 1, 2010<br />
  10. 10. INTERNET <br />
  11. 11. April 2010<br />Coca-Cola Dives into New Social Media Campaign During Earth Month<br />
  12. 12. June 2010<br />Wall Street Journal Ipad application <br />Pop up ad<br />
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  14. 14. July – September <br />2010, 3rd quarter <br />
  15. 15. PR/ publicity <br />Watershed management group, press releases (1)<br />The coca cola company news release (25)<br />Coca Cola, Great Britain Press Centre (8)<br />
  16. 16. Watershed Management Group and Coca-Cola Turn Waste into Water Savings<br />55 gallon Coke barrels come with a filter to keep out debris and mosquitoes, and Each person who orders a barrel receives 1 hose spigot. <br />Watershed management group, press releases – Sept. 21, 2010<br />
  17. 17. INTERNET <br />
  18. 18. September 2010<br />Ahh Giver Application<br />allows users to send a message to a friend delivered in video format by the Coke polar bear<br />
  19. 19. September 2010<br />Unlock the secret - a viral video campaign featuring Coke’s inventor, Doc Pemberton<br />
  20. 20. Youtube Channel <br />
  21. 21. Facebook Page <br />
  22. 22. October – December <br />2010, 4th Quarter <br />
  23. 23. PR/ Publicity<br />Sun Star Cagayan de Oro (1)<br />Brand Magazine Online (1)<br />The coca cola company news release (33)<br />Coca Cola PH, Live positively (1)<br />Coca Cola, Great Britain Press Centre ( 11)<br />
  24. 24. Coca-Cola launches 'Live Positively' in RP<br />an ongoing initiative to make a positive difference in the world by integrating sustainability into all aspects of the company's business and operations.<br />Sun Star Cagayan de Oro, <br />Oct. 20, 2010<br />
  25. 25. January - March<br />2011, 1st Quarter <br />
  26. 26. PR/ Publicity <br />The coca cola company news release (31)<br />Coca Cola PH, Live positively (7)<br />Coca Cola, Great Britain Press Centre (11)<br />Coca Cola, Singapore, News releases (11)<br />
  27. 27. Coca-Cola Joins Earth Hour 2011 <br />March 26, 2011, Coca-Cola Philippines joined the entire nation, along with 131 countries and territories worldwide<br />Coca Cola PH <br />Live Positively<br />
  28. 28. INTERNET <br />
  29. 29. February 2011<br />'Happiness Truck' video launches on global Facebook hub<br />
  30. 30. April – June <br />2011, 2nd quarter <br />
  31. 31. PR/ Publicity<br />Business wire (3) <br />The coca cola company news release (33)<br />Coca Cola PH, Live positively (2)<br />Coca Cola, Great Britain, Press Centre (15)<br />Coca Cola, Singapore, News Releases (10)<br />
  32. 32. Coca-Cola Extends Partnerships with WWF and UNDP to Advance Water Sustainability Projects in Pacific Region<br />SHANGHAI, May 12, 2011- USD 4 Million in Additional Funding Dedicated to New Initiatives for China <br />
  33. 33. INTERNET <br />
  34. 34. America Is Your Park campaign <br />June 2011<br />
  35. 35.
  36. 36. July – September <br />2011, 3rd quarter <br />
  37. 37. PR/ Publicity<br />The coca cola company news release (4)<br />
  38. 38. The Coca-Cola Foundation Awards $1 Million in Grants for China Study-Abroad Programs<br />has awarded grants totalling $1 million to six U.S. colleges and universities <br />to send approximately <br />160 students to study <br />abroad in China.<br />
  39. 39. INTERNET <br />

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