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Digital Tourism – How to use whats new to develop your business


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Short presentation to Merthyr Tydfil's Tourism Destination Management Day

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Digital Tourism – How to use whats new to develop your business

  1. 1. How to use what’s new to develop your business Thom Hadfield, Regional Digital Strategist, South East Wales
  2. 2. What is DTBFP?• WEFO funded programme tasked with assisting the convergence area tourism businesses of Wales in offering more through digital means.
  3. 3. DTBFP Aims• The Digital Tourism Business Framework Project will assist tourism businesses and supporting organisations to adopt new technologies.• This will enable them to meet and exceed visitor expectations and become more competitive in the market place as a result.
  4. 4. The vision• Better equipped tourism industry• ICT being used collaboratively• Visitors presented with more information• Full awareness of digital opportunities across Welsh tourism businesses
  5. 5. Why?
  6. 6. Why?
  7. 7. Why?
  8. 8. Why?ICT has brought changes in how;• People search for holidays• People book holidays• People act on holidays• People review holidays
  9. 9. Why?• 30 Million UK adults access internet everyday• 37% of British Adults conduct all holiday research online• 26% make their bookings online• Only 5% don’t use internet when planning a holiday
  10. 10. What’s on offer?• ICT diagnostics and assessments;• Workshops, training and seminars to assist with technological development;• Development of digital communities and innovative pilots;• Sharing of knowledge and content:
  11. 11. Diagnostics• First 750 fully subsidised, currently at over 500 takenCriteria-• Convergence area tourism businesses• Need to be graded/listed/accredited with relevant associations.Can sign up online or on paper.
  12. 12. Innovative Projects• 53/47% match funded DTBFP/applicant• Up to £150,000 total• Integration of new technologies• Adoption of crossover technologies and developments• Capital expenditure for legacy projects• Meet and exceed visitor expectations.
  13. 13. Digital Communities• 53/47% match funded DTBFP/applicant• Up to £200,000 total• Information access• Generation, sharing and distribution of tourism content• Building on physical networks• Database builds
  14. 14. 3 E’s ShareWales Flickr Scene setting Online bookingEntice engine Ease of bookingEnhance Augmented Reality Build an App QR trails Try out QR Games Engage withEncourage designers Social Media eMail marketing
  15. 15. 3 E’s
  16. 16. Examples‘Behind the scenes’ communication & collaborationMembers work together digitally• Members forum• Bulletin board• Members directory• Community procurementNot externally facing marketing web site
  17. 17. Examples
  18. 18. Infrastructure
  19. 19. SummaryPlanPlan some moreDevise strategy- consider the results!Look at what technology best suits the strategyRecruit/tender/collaborateMonitor and testImplement
  20. 20. Any questions? 07896 917 077