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How to come up
with a great
marketplace idea
4 

critical things 

for succes
(Sam Altman, Startup Playbook)
IDEA
PRODUCT
TEAM
EXECUTION
Everything

starts from the

IDEA
6 helpful topics to find your idea
Read the full
article 

and more articles about
marketplaces 

on the Free Marketplace
A...
6 helpful topics
1. Solve a tangible problem
2.Unlock idle assets
3.Find markets ripe for disruption
4.Improve by trust
5....
Solve a tangible problem
Psssst..

Don’t forget
to like or
share
Solve a tangible problem
Most people use peer-to-peer marketplaces to get:

• cheaper price
• better quality
• convenience...
Solve a tangible problem
Ask yourself:





“How much would I be willing to pay 

if someone solves this problem for me?”
Unlock idle assets
Unlock idle assets
Try to find excess capacity,
under-utilised resources and assets 

that are not being used in an effici...
Fragmented Markets
Fragmented Markets
Aggregate products or services 

into one place and make them easily
accessible and searchable.
Improve by trust
Improve by trust
Successful marketplaces offer additional trust 

to old services by making it easy and safe 

to interact...
Narrow focus
Narrow focus
Choose a vertical, not a horizontal.
Do one thing, and do it really well.
Do market research
Do market research
You’re probably not the first one with the idea, but
that doesn’t matter. Execution matters.
Find out:
...
Read the full article 

and more articles about marketplaces 

on the Free Marketplace Academy
Build your own marketplace
...
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How to come up with a great marketplace idea - Sharetribe Marketplace Academy

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Finding a great idea is a critical step in building a sustainable marketplace business. You should make sure that with this idea you’re solving a real, painful problem for both the customers and providers of your marketplace. In the early days it’s especially important to focus on a narrow niche to that mission.
[Full article: https://www.sharetribe.com/academy/how-to-come-up-with-a-great-marketplace-idea/]
Many great marketplace ideas are based on unlocking idle assets or aggregating small providers from fragmented markets. In many cases, you can improve on the existing solutions by building a layer of trust with your marketplace.
Once you have come up with an idea, research the field to find out what others are doing. If your idea is any good, others are likely working on it as well. Don’t be discouraged—instead, talk about your idea openly to everyone and try to find a unique angle and strategy to focus on.

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How to come up with a great marketplace idea - Sharetribe Marketplace Academy

  1. 1. How to come up with a great marketplace idea
  2. 2. 4 
 critical things 
 for succes (Sam Altman, Startup Playbook)
  3. 3. IDEA PRODUCT TEAM EXECUTION
  4. 4. Everything
 starts from the
 IDEA
  5. 5. 6 helpful topics to find your idea Read the full article 
 and more articles about marketplaces 
 on the Free Marketplace Academy
  6. 6. 6 helpful topics 1. Solve a tangible problem 2.Unlock idle assets 3.Find markets ripe for disruption 4.Improve by trust 5. Narrow your focus 6.Do market research
  7. 7. Solve a tangible problem Psssst..
 Don’t forget to like or share
  8. 8. Solve a tangible problem Most people use peer-to-peer marketplaces to get:
 • cheaper price • better quality • convenience If your idea offers any of these, you are on the right way.
  9. 9. Solve a tangible problem Ask yourself:
 
 
 “How much would I be willing to pay 
 if someone solves this problem for me?”
  10. 10. Unlock idle assets
  11. 11. Unlock idle assets Try to find excess capacity, under-utilised resources and assets 
 that are not being used in an efficient way.
  12. 12. Fragmented Markets
  13. 13. Fragmented Markets Aggregate products or services 
 into one place and make them easily accessible and searchable.
  14. 14. Improve by trust
  15. 15. Improve by trust Successful marketplaces offer additional trust 
 to old services by making it easy and safe 
 to interact with strangers.
  16. 16. Narrow focus
  17. 17. Narrow focus Choose a vertical, not a horizontal. Do one thing, and do it really well.
  18. 18. Do market research
  19. 19. Do market research You’re probably not the first one with the idea, but that doesn’t matter. Execution matters. Find out: • what others are doing
 • how they are doing
 • what other people think of your idea
  20. 20. Read the full article 
 and more articles about marketplaces 
 on the Free Marketplace Academy Build your own marketplace at sharetribe.com Thanks for watching..
 Don’t forget to like or share

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