I interviewed over two dozen product management professionals across the country who told me they HATE preparing business cases, calling them "a joke," "guesswork," "pretend," and even "evil". On top of that, they said their #1 challenge was getting internal buy-in and managing stakeholders.
The fact is we lack the tools to be able to craft and sell our product strategy. PowerPoint and Word just don't cut it. And in any case, no one ever really reads them.
In this session at ProductCamp DC 2013, I shared my experience of using the principles of Lean Startup, Customer Development and Running Lean to quickly capture my product vision, and then systematically de-risk it, while developing traction among internal stakeholders.
(Note: Lean Startup, Customer Development and Running Lean were developed by Eric Ries, Steven Blank and Ash Maurya, respectively.)