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Hothouse: An Agile Innovation Process

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A "Hothouse" is an agile innovation process that combines the principles of Build-Measure-Learn from Lean Startup, design thinking, and agile development to cut through the corporate overhead and solve important business challenges that ordinarily would take months in just a few days.

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Hothouse: An Agile Innovation Process

  1. 1. © Shardul Mehta 2013http://streetsmartproductmanager.comThis work describing the Hothouse Agile Innovation Process by Shardul Mehta is licensed under the CreativeCommons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visithttp://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900,Mountain View, California, 94041, USA.How to Make the Tortoise DanceA Lean Innovation Process to Make a Big Company Move Likea StartupShardul MehtaPresented at ProductCamp DC, May 11, 2013
  2. 2. © Shardul Mehta 2013http://streetsmartproductmanager.comThis work describing the Hothouse Agile Innovation Process by Shardul Mehta is licensed under the CreativeCommons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visithttp://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900,Mountain View, California, 94041, USA.Important Stuff!1This material is licensed to you under the CreativeCommons Attribution-ShareAlike 3.0 Unported License.View the license athttp://creativecommons.org/licenses/by-sa/3.0/
  3. 3. © Shardul Mehta 2013http://streetsmartproductmanager.comThis work describing the Hothouse Agile Innovation Process by Shardul Mehta is licensed under the CreativeCommons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visithttp://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900,Mountain View, California, 94041, USA.Hi. I’m Shardul.• Almost two decades years building and launching tech/software products• Early career: software developer – Honeywell, First USA Bank (Chase)• Co-founded cloud based healthcare dot-com start-up in 2000• Product management, product marketing, product development– Small business– Mid-sized company in consumer services and retail that grew from $250M to $1B– Led digital product management for Capital One’s Card online UX• Founded ProductCamp DC in 2010: largest product professionals communityin the Mid-Atlantic• MBA, Tepper Business School, Carnegie Mellon• B.S., Computer & Information Sciences2@shardulmehta http://www.linkedin.com/in/shardulmehtahttp://streetsmartproductmanager.comshardulmehta@gmail.com
  4. 4. © Shardul Mehta 2013http://streetsmartproductmanager.comThis work describing the Hothouse Agile Innovation Process by Shardul Mehta is licensed under the CreativeCommons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visithttp://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900,Mountain View, California, 94041, USA.3What’s a big ship look like?
  5. 5. © Shardul Mehta 2013http://streetsmartproductmanager.comThis work describing the Hothouse Agile Innovation Process by Shardul Mehta is licensed under the CreativeCommons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visithttp://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900,Mountain View, California, 94041, USA.4What we wish for
  6. 6. © Shardul Mehta 2013http://streetsmartproductmanager.comThis work describing the Hothouse Agile Innovation Process by Shardul Mehta is licensed under the CreativeCommons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visithttp://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900,Mountain View, California, 94041, USA.5Reality
  7. 7. © Shardul Mehta 2013http://streetsmartproductmanager.comThis work describing the Hothouse Agile Innovation Process by Shardul Mehta is licensed under the CreativeCommons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visithttp://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900,Mountain View, California, 94041, USA.The challenge of getting things done in a big company• Lots of stakeholders• Many affected parties and vested interests• Many opinions• Many approvals• Takes too long!6
  8. 8. © Shardul Mehta 2013http://streetsmartproductmanager.comThis work describing the Hothouse Agile Innovation Process by Shardul Mehta is licensed under the CreativeCommons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visithttp://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900,Mountain View, California, 94041, USA.The challenge of getting things done in a big company7Source: http://www.ultimus.com/Blog/bid/39286/Don-t-Just-Consider-Complex-and-Complicated-Processes-for-Automation
  9. 9. © Shardul Mehta 2013http://streetsmartproductmanager.comThis work describing the Hothouse Agile Innovation Process by Shardul Mehta is licensed under the CreativeCommons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visithttp://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900,Mountain View, California, 94041, USA.The result…8Email overloadToo manysocialization meetingsTons ofdocumentationNeedless deck work
  10. 10. © Shardul Mehta 2013http://streetsmartproductmanager.comThis work describing the Hothouse Agile Innovation Process by Shardul Mehta is licensed under the CreativeCommons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visithttp://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900,Mountain View, California, 94041, USA.What we really want is a process that… Accelerates solution development Spurs decision making Involves senior decision makers and the project team Keeps all parties aligned Can be implemented quickly
  11. 11. © Shardul Mehta 2013http://streetsmartproductmanager.comThis work describing the Hothouse Agile Innovation Process by Shardul Mehta is licensed under the CreativeCommons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visithttp://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900,Mountain View, California, 94041, USA.Our insight!We need to apply lean thinking to the process of gainingconsensus on key business decisions10
  12. 12. © Shardul Mehta 2013http://streetsmartproductmanager.comThis work describing the Hothouse Agile Innovation Process by Shardul Mehta is licensed under the CreativeCommons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visithttp://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900,Mountain View, California, 94041, USA.The solution!Agile innovation process: “Hothouse”A 2-3 day workshop in which executive leaderscollaborate with product development teams in a seriesof iterative sprints to solve key business problems11
  13. 13. © Shardul Mehta 2013http://streetsmartproductmanager.comThis work describing the Hothouse Agile Innovation Process by Shardul Mehta is licensed under the CreativeCommons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visithttp://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900,Mountain View, California, 94041, USA.The HothouseWhy do it?• The intent is to dramatically accelerate decision making and ensurealignment across all stakeholders and teams– What typically takes weeks or months is completed in daysHow does it work?• Takes place over 2-3 days• 1-3 small teams sprint to rapidly build solutionswhich are sharedand judged by senior leaders each day– Creative Sprints: teams do work– Design Reviews: teams receive feedback on work• The output of the Hothouse establishes the foundation for theproject work post-Hothouse12
  14. 14. © Shardul Mehta 2013http://streetsmartproductmanager.comThis work describing the Hothouse Agile Innovation Process by Shardul Mehta is licensed under the CreativeCommons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visithttp://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900,Mountain View, California, 94041, USA.The Hothouse follows Lean Startup’s Build-Measure-Lean loop13
  15. 15. © Shardul Mehta 2013http://streetsmartproductmanager.comThis work describing the Hothouse Agile Innovation Process by Shardul Mehta is licensed under the CreativeCommons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visithttp://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900,Mountain View, California, 94041, USA.Sample agenda for 2-day Hothouse•08:30 – 09:00 Kickoff: Welcome/Intro•09:00 – 10:00 Business Problem Overview•10:00 – 12:00•Demo Current State and/or Prototype•Share any VOC Feedback•Initial Design Review (#0)•12:00 – 04:00 Creative Sprint #1•04:00 – 05:00 Design Review #1•08:30 – 12:00 Creative Sprint #2•12:00 – 01:00 Design Review #2•Initial IT Delivery Assessment (ifapplicable)•01:00 – 04:00 Creative Sprint #3•04:00 – 05:00 Final Design Review (#4)•05:00 – 05:15 Wrap Up, Gifts/Awards, ThankYou• Creative Sprints: team takes the feedback from the judges to produce the next iteration of theprototype• Design Reviews:team demos the latest iteration for stakeholder feedback• Lunches will be working sessionsDay 1 Day 2
  16. 16. © Shardul Mehta 2013http://streetsmartproductmanager.comThis work describing the Hothouse Agile Innovation Process by Shardul Mehta is licensed under the CreativeCommons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visithttp://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900,Mountain View, California, 94041, USA.Sample agenda for 3-day, 2-team Hothouse• 09:00– 11:00 Hothouse Kickoff• Welcome• Hothouse Overview & Agenda• Business Problem Overview• Design Review #0• Next Steps & Sprint TeamLogistics• 11:00 – 03:30 Creative Sprint #14.5-hr sprint. Sprint teams receivelunch• 03:30 – 05:00 Design Review #145 mins each team.• 08:30 – 11:30 Creative Sprint #23-hr sprint.• 11:30 – 01:00 Design Review #245 mins each team. Lunch served.• 01:00 – 04:00 Creative Sprint #33-hr sprint• 04:00 – 05:30 Design Review #345 mins each teamDay 1 Day 2• 08:30 – 11:30 Creative Sprint #43-hr sprints• 11:30 – 01:00 Design Review #445 mins each team. Lunch served.• 01:00 – 1:15 Wrap-Up,Gifts/Awards, Thank You’s• 1:15 – 02:00 Retrospective &Next StepsTeams or team leadsDay 3• Creative Sprints: team takes the feedback from the judges to produce the next iteration of their work• Design Reviews:team presents the latest iteration for feedback from the Judges
  17. 17. © Shardul Mehta 2013http://streetsmartproductmanager.comThis work describing the Hothouse Agile Innovation Process by Shardul Mehta is licensed under the CreativeCommons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visithttp://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900,Mountain View, California, 94041, USA.A Hothouse combines lean principles across different disciplines16Build MeasureLearnAgileDevelopmentDesignThinkingHothouseo• Reframing the businesschallenge• High collaborationbetween business anddevelopers• Ideation• User-centric thinking• Synthesis• Rapid prototyping• Iterative workflow• Continuous delivery• Face-to-facecommunication• Product owner /customer champion• Team retrospections
  18. 18. © Shardul Mehta 2013http://streetsmartproductmanager.comThis work describing the Hothouse Agile Innovation Process by Shardul Mehta is licensed under the CreativeCommons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visithttp://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900,Mountain View, California, 94041, USA.A Hothouse can deliver multiple tangible outputs17INPUTS• Business problem• Research and userfeedback• Current state materials• SME knowledgeHOTHOUSE• Creative Sprints‒Demos / Prototypes‒Key IT/Engg deliverables‒Non-IT deliverables (e.g.,marketing plans)• Design Reviews‒Senior leader feedback andapprovalOUTPUTS Key business decisionsand priorities Approved prototype(s) System impacts High-level deliveryestimates Rollout strategies Communication plans Other key deliverables
  19. 19. © Shardul Mehta 2013http://streetsmartproductmanager.comThis work describing the Hothouse Agile Innovation Process by Shardul Mehta is licensed under the CreativeCommons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visithttp://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900,Mountain View, California, 94041, USA.Real-life implementations at F500 companies• Re-design of a web page– 1.5-day Hothouse• Design of a user flow through an application• Development of specific online capabilities, such as customerenrollment and onboarding– 1 team, 2 days– UI deliverables: wireframes, prototypes– IT deliverables: platform impacts, system flow, data flow– High-level delivery estimates• Full site re-design– 3 teams competed over 2.5 days– Winning design laid the foundation for future UX work18
  20. 20. © Shardul Mehta 2013http://streetsmartproductmanager.comThis work describing the Hothouse Agile Innovation Process by Shardul Mehta is licensed under the CreativeCommons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visithttp://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900,Mountain View, California, 94041, USA.Real-life implementations at F500 companies• A complex re-platforming project involving migration from anold system to a new one with considerations for customer andbusiness impacts– 2 teams in 1 room for 2.5 days– 4 complex business problems, 8 inputs– Through 4 rounds of intense, agile iterations (Creative Sprints), theyprogressed from:• Ideas and research to• Spreadsheet analysis and process maps to• Wireframes and screen mockups to• Critical UX decisions and a high-level migration approach– Each team had 30-40 mins in each Design Review to wow 8 toughjudges• GM/Business, Sales, Marketing, Ops, IT19
  21. 21. © Shardul Mehta 2013http://streetsmartproductmanager.comThis work describing the Hothouse Agile Innovation Process by Shardul Mehta is licensed under the CreativeCommons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visithttp://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900,Mountain View, California, 94041, USA.Real-life implementations at F500 companies• An acquisition between Fortune 1000 companies– 3 teams in 1 room for 3 days– 8am – 7pm every day– Business challenges tackled:• Onboarding of acquired company’s customers• Collision resolution of user credentials• Login badge UI• Single sign on• Branding incorporation• Mobile app• Customer communications• High-level delivery estimates20
  22. 22. © Shardul Mehta 2013http://streetsmartproductmanager.comThis work describing the Hothouse Agile Innovation Process by Shardul Mehta is licensed under the CreativeCommons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visithttp://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900,Mountain View, California, 94041, USA.What success looks likeSolution Development• Tangible progress– Time-boxed session force action andreduce “analysis paralysis”• Innovative, creative solutions• Decisions that directly impact go-to-market strategy• Early assessment of IT impacts,bottlenecks, and delivery trade-offs• Baseline clarity across everyone on:– Business problems and goals– Proposed solution– Priorities and next stepsPeople & Process• Active participation and buy-in fromexecutive leaders– They feel a part of the process• Clarity for delivery team on forwarddirection– Immediate feedback to the team• Team building• Mindshare across all departments• Framework established for closercollaboration between executives anddelivery team21
  23. 23. © Shardul Mehta 2013http://streetsmartproductmanager.comThis work describing the Hothouse Agile Innovation Process by Shardul Mehta is licensed under the CreativeCommons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visithttp://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900,Mountain View, California, 94041, USA.Benefits The folks most directly impacted are fully represented– Senior decision makers– Project team Ideation without being limited by existing technology or entrenchedbusiness practices– Rapid prototyping pushes the envelope on what’s possible Accelerated solution development High degree of collaboration and cooperation High use of visual artifacts (mockups, screenshots, prototypes, etc.) forces“customer first” thinking and more actionable feedback Faster time-to-market22
  24. 24. © Shardul Mehta 2013http://streetsmartproductmanager.comThis work describing the Hothouse Agile Innovation Process by Shardul Mehta is licensed under the CreativeCommons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visithttp://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900,Mountain View, California, 94041, USA.Hothouse Agile Innovation ProcessCombines lean & agile practices with executivelevel decision making to accelerate solutiondevelopment on critical business challenges23
  25. 25. © Shardul Mehta 2013http://streetsmartproductmanager.comThis work describing the Hothouse Agile Innovation Process by Shardul Mehta is licensed under the CreativeCommons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visithttp://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900,Mountain View, California, 94041, USA.Want to make your tortoise dance?• Overview Talk/Presentation• Hothouse Training– ½-day and 1-day versions available• Hothouse Planning, Organization and Facilitation– Planning meeting– Agenda preparation– Preparation of Kick-Off and Final Day Wrap-Up Materials– Logistics– Check-ins– Workshop facilitation• Including post-workshop retrospective– Final report24@shardulmehta http://www.linkedin.com/in/shardulmehtahttp://streetsmartproductmanager.comshardulmehta@gmail.comMore tips & techniqueson applying leanconcepts available

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