Megaman Productionz
Creative Brief: Megamanproductionz.com

Sunday, January 19, 14
Target Audience
The target audience of Megamanproductionz.com are men between the ages of 21 and 30 and
consists of rapper...
Communication
Objectives
We want artists to know Megaman Productionz will
provide quality music beats/instrumentals for af...
Mark ‘Megaman’ Whitaker/
Product Features
The face behind Megaman
Productionz is Mark ‘Megaman’
Whitaker, music producer a...
Unique Selling
Proposition
Mark is looking for artists he
can build a long-lasting
relationships with. He likes to
look fo...
Creativity Strategy
Every beat maker isn’t a producer. Mark has participated in
beat battles where he’s been praised for b...
Support Statement
Megaman Productionz will not only offer affordable and
quality produced music, but will aim to build lon...
Slogan
Megaman Productionz offers quality produced beats at
affordable prices

Sunday, January 19, 14
Megaman Productionzn
Logo

Sunday, January 19, 14
Media
YouTube videos of Mark’s beats that feature an artist the
music resembles.
YouTube videos of Mark in the studio work...
Upcoming SlideShare
Loading in …5
×

Megaman Productionz Creative Brief

666 views

Published on

Creative Brief for Megaman Productionz

Published in: Marketing, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
666
On SlideShare
0
From Embeds
0
Number of Embeds
33
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Megaman Productionz Creative Brief

  1. 1. Megaman Productionz Creative Brief: Megamanproductionz.com Sunday, January 19, 14
  2. 2. Target Audience The target audience of Megamanproductionz.com are men between the ages of 21 and 30 and consists of rappers, singers, songwriters and music producers. These music artists are looking to break into the music industry and have an average income of $25-35k annually. They commonly attend open-mic nights at local venues looking to be scouted by music executives or promote their music locally. The target audience is looking for low priced music that is of good quality. They use social media websites such as Facebook, Twitter and YouTube to promote their work and gain followers. When purchasing instrumentals they use keywords such as: “cheap rap beats”, “buy hip hop instrumentals” and “beats for sale.” Sunday, January 19, 14
  3. 3. Communication Objectives We want artists to know Megaman Productionz will provide quality music beats/instrumentals for affordable prices. The main objective is to build awareness around the Megaman Productionz brand and attract customers to the website to purchase music beats and instrumentals. Sunday, January 19, 14
  4. 4. Mark ‘Megaman’ Whitaker/ Product Features The face behind Megaman Productionz is Mark ‘Megaman’ Whitaker, music producer and certified audio engineer. Mark is not just a beat maker, he’s an established producer that has produced for Lil’ Wayne and Rick Ross. Mark also strives on building relationships with his clients and artist development. Sunday, January 19, 14
  5. 5. Unique Selling Proposition Mark is looking for artists he can build a long-lasting relationships with. He likes to look for raw talent and providing them with music and coaching to help them create a hit song that can potentially become a radio hit. Megamanproductionz.com will offer these resources. Sunday, January 19, 14
  6. 6. Creativity Strategy Every beat maker isn’t a producer. Mark has participated in beat battles where he’s been praised for being an actual producer. By showing potential clients that Mark is an established producer we can appeal to those who want an experienced producer and lead them to the website. We will do this with photos, videos and even a snippet of a Megaman Productionz beat that Lil’ Wayne has rapped over. Sunday, January 19, 14
  7. 7. Support Statement Megaman Productionz will not only offer affordable and quality produced music, but will aim to build long-lasting relationships with customers who are looking to take their music talents to the next level. Sunday, January 19, 14
  8. 8. Slogan Megaman Productionz offers quality produced beats at affordable prices Sunday, January 19, 14
  9. 9. Megaman Productionzn Logo Sunday, January 19, 14
  10. 10. Media YouTube videos of Mark’s beats that feature an artist the music resembles. YouTube videos of Mark in the studio working with artists and at special events Photos of Mark in the studio Megaman Productionz Video News Release Social Media: Facebook, Twitter, Instagram, Pinterest Sunday, January 19, 14

×