7. dtung@d.stanford.edu
Plants that are drought resistant, delivered to your doorstep or office
aimed at simplifying the process of acquiring a plant and creating
success momentum.
www.littoseed.com
15. Why?
dtung@d.stanford.edu
Help people do what they already want to do?
Questionable
Simplicity changes behavior?
Yes! BUT money adds complexity
It’s not simple enough.
Fun? Social?
Not Quite.
Motivation Wave?
Creates a motivation wave if plant is received,
but not tapping into one.
www.littoseed.com
16. Re- do?
dtung@d.stanford.edu
Wednesday, October 2
4 21
VIRGIN 82%
Wednesday, October 2
4 21
VIRGIN 82%
Wednesday, October 2
4 21
VIRGIN 82%
Wednesday, October 2
4 21
VIRGIN 82%
People want to have a green thumb. Most didn’t yet feel ready to own a real
plant. They want to learn how to take care of plants, especially to learn how much
to water them. A next iteration of this project would have been a simple, fun, social
and free way to teach them those habits.
www.littoseed.com