Top 10 Travel Distribution initiatives by Airlines


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Great examples of airlines using social media to reinvent the booking cycle, thereby building their brands and driving customer engagement.

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Top 10 Travel Distribution initiatives by Airlines

  1. 1. Great examples of airlines using social media to reinvent the booking cycle, thereby building their brands and driving customer engagement. <br />Featuring<br />Helping airlines & airports engage travelers profitably<br /><br />
  2. 2. Case-study 1<br />Virgin America: “Chrome app & Groupon”<br />
  3. 3. Route launches using Groupon<br />After announcing the new Chicago-O'Hare and LAX, SFO routes, VA tasted huge success with a Groupondeal in a matter of a couple hours. <br />The bargain was to pay $7 and get $77 in airfare towards a round-trip purchase on Virgin America’s new routes, and the deal was good on Groupon's Chicago, Los Angeles and San Francisco sites. <br />Quite obviously the deal was a huge hit. Later, this was repeated successfully, with slight modifications to the price, for the Dallas-Fort Worth routes.<br />
  4. 4. Google Chrome app helps you fly!<br />To use VA’s app, users input their gender as well as where, when and the kind of trip in order to get suggestions for what to pack and where to go.<br />Users can also select specific traveling preferences to build Trip Inspiration boards based on criteria like Trip Vibe and Must Do activities. <br />
  5. 5. Discover a social travel experience!<br />They can also pick from a selection of images or add their own images from Picasa to their boards. The app then recommends destinations that correspond to the “mood” of your Inspiration Board. <br />Goals driven<br />Revenue<br />Engagement<br />
  6. 6. Case-study 2<br />Lufthansa: “iPad app”<br />
  7. 7. Looking for travel inspiration?<br />The Lufthansa for iPad app is available in English or German and it caters to people looking for a little travel inspiration and also to the practically minded traveler.<br />
  8. 8. An interactive booking guide!<br />The crux of this app is an interactive world map, enabling you to trace your way from origin to destination airports and helping book flights.<br />It also allows check-ins and uses an interactive feature to select seats. You can also access a booking summary and view your Miles & More account balance.<br />
  9. 9. Discover more and experience Lufthansa!<br />Not only are there detailed guides to cities, the Experience Lufthansa section offers a 3-D rendition of the airline’s new European cabin, and there are 360-degree views of the A380 cockpit, along with a selection of videos.<br />Goals driven<br />Revenue<br />Engagement<br />
  10. 10. Case-study 3<br />Malaysia Airlines: “MHBuddy & MHQuick”<br />
  11. 11. Book tickets directly from Facebook!<br />The second prong in Malaysia Airlines’ e-commerce suite, MHbuddy is Malaysia Airlines’ ticket office on Facebook. With MHbuddy, socially active travelers can now have a seamless travel experience on Malaysia Airlines without even leaving Facebook, and can spread the words of their travel experience easily.<br /> has earlier featured MHBuddy in detail. Read that article here. <br />
  12. 12. A truly social booking experience!<br />Socially savvy travelers can book their flights without having to access the Malaysia Airlines website, check-in for their flights, select their seats on the plane and see where their friends are sitting if they are flying on the same flight.<br />In addition, being on the Facebook platform, users of MHbuddy can announce their travel plans to their friends on their Facebook wall, or even find friends who are at their destination.<br />
  13. 13. Chrome app gives more options to the social user!<br />With the launch of the MHbuddy app on Facebook, Malaysia Airlines not only has another commerce channel, but also it serves as a bridge, together with other Malaysia Airlines M-commerce solutions such as MHmobile & MHquick Google Chrome app, for users who are social media savvy. <br />Goals driven<br />Revenue<br />Engagement<br />
  14. 14. Case-study 4<br />Delta Air Lines: “Facebook booking”<br />
  15. 15. Delta customers can book directly from Facebook!<br />Delta integrates a full-fledged booking system within Facebook so customers can now book without having to leave their favourite social network.<br />Customers can plan, book and instantly share their itinerary.<br />
  16. 16. Forget the hassles of going to other websites<br />For Delta, this is a great opportunity to provide value to 100k + fans and attract new members from a potential pool of 500m+ users.<br />Goals Driven<br />Revenue<br />Engagement<br />
  17. 17. Case-study 5<br />Alaska Airlines’ FlyingSocial<br />
  18. 18. Using the Facebook social graph to sell tickets<br />Alaska Airlines’ FlyingSocialFacebook application allows you to see on a map where your Facebook friends live. <br />Then it super-imposes fares to those destinations on the airline, and you can either buy or share with a friend.<br />Goals driven<br />Revenue <br />
  19. 19. Click here to download.<br />
  20. 20. Case-study 6<br />Estonian Air: “Group-buying on” <br />
  21. 21. Estonian Air drives a group-buying rush!<br />EA had to cease selling discounted tickets through,a local Groupon-type group-buying website, when sales exploded. The airline planned to sell 2,500 vouchers for EEK600 (EUR38) which would provide a discount of EEK1000 (EUR64), but within 24 hours 6,500 vouchers were sold!<br />Goals driven<br />Revenue<br />Source:<br />
  22. 22. Case-study 7<br />British Airways: “iPhone app”<br />
  23. 23. All you needed to know in your pocket!<br />BA customers can directly track their flight status, arrivals, departures and even download their boarding pass.<br />Executive Club members can also check their mileage status directly from their app as well as even buy upgrades from within the app.<br />
  24. 24. Board by flashing your iPhone!<br />Mobile boarding passes are here and you can directly check-in by using the QR code in the ticket info on your phone (only for Executive Club members).<br />This app has been downloaded a humongous <br />Goals driven<br />Engagement<br />Revenue<br />
  25. 25. Case-study 8<br />JetBlue: “Cheeps”<br />
  26. 26. Cheap tickets sold every Tuesday morning on Twitter<br />JetBlue sells last minute, limited-availability, cheap flights every Tuesday. <br />Almost 240,000 people follow this account!<br />
  27. 27. Fills up capacity, drives revenue!<br />Not only does it help fill up capacity, it drives more user traffic to JetBlue.<br />Goals driven<br />Revenue <br />
  28. 28. Case-study 9<br />Melbourne Airport: “Cheap Twitter deals”<br />
  29. 29. Melbourne Airport provides cheap deals on Twitter!<br />Melbourne Airport helps travellers plan their journeys better by providing the latest deals on flights from Melbourne on their Twitter stream.<br />Goals driven<br />Revenue <br />
  30. 30. Case-study 10<br />PLUNA and<br />
  31. 31. Sharing in the booking path<br />The app allows passengers of Pluna Airlines of Uruguay to share their travel plans with their friends, right in the booking path after they have made a payment. <br />For this, they get rewarded with 10 FlyDollars!<br />Goals Driven<br />Revenue<br />Loyalty <br />
  32. 32. Bonus case-study<br />LAN Airlines: “Fall Fare Sale”<br />
  33. 33. Driving the sales of discounted tickets via Facebook<br />LAN USA offers a time-limited (2 weeks) sale of tickets to some of South America’s most popular destinations this fall. <br />To drive awareness and buzz, they’ve created a special section on their Facebook page to gain interest from customers and sell tickets.<br />Goals Driven<br />Revenue<br />
  34. 34. For more case-studies:<br /><br />Helping airlines & airports engage travelers profitably<br /><br />