Qantas #qantasluxury hashtag backfired spectacularly in the wake of engine troubles, throwing into sharp focusthe importan...
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SimpliFlying MasterClass - Social Media for PR and Route Launches

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SimpliFlying MasterClass - Social Media for PR and Route Launches

  1. 1. Qantas #qantasluxury hashtag backfired spectacularly in the wake of engine troubles, throwing into sharp focusthe importance of managing reputation on social media. Is your airline already taking steps to ensure that the buzzon social media doesn’t work against it?SpiceJet not only reached its audience via a focused social media campaign but also garnered 88% load-factors inthe first two weeks of operations on new routes to tier 2 cities in India. Is your airline ready to reach audiences wherethey actually are (hint: social media) when promoting a new route?MasterClassSocial Media for PR and Route LaunchesWelcome to the challenges of The MasterClass uniquely mergesdealing with the connected theory with practice. The In a Nutshelltraveler. The SimpliFlying PR and curriculum comprises over 20Route Launch MasterClass serves airline case-studies that will make Over 20 real-worldas a reality check for airline participants think on their feet airline case studiesexecutives looking to gain cutting and derive solutions to real-worldedge branding and customer challenges encountered with Up to 25 executivesengagement insights, while todays connected travelers.becoming effective at managing Understand thereputation online and devising From discovering and learning behavior of today’s connected travelereffective route launch strategies. how to use the latest tools to understanding your customers’ Learn the rules ofIf you are a Vice President, Director expectations and surpassing managing reputationor executive in Corporate them, the MasterClass covers all onlineCommunications, Customer grounds through interactiveService, eCommerce, Commercial group exercises and simulations. Walk away with aor Marketing, this MasterClass is route-launch roadmapfor you. Sitting through a So be ready to roll-up your that helps you reachSimpliFlying MasterClass is like sleeves, get your hands dirty and your audience and filllearning to swim by being pushed apply the lessons learnt in the up your planesin the deep end of a pool. MasterClass.
  2. 2. ............................................................................................................. “[The SimpliFlyingPART 1: Making the buzz work for you..................................................... MasterClass] was a catalyst to start conversations within1. Understanding the Connected Traveler Lifecycle LAN and helped us2. How social media has changed the PR game understand our priorities.3. Managing airline reputation on social media We agreed to launch 2 pilot4. The Speed of Social Media: Handling bloopers and slip-ups programs within 60 days of5. Case-studies: PR in the age of social media the workshop.” – Lan AirlinesPART 2: Using social media to energize route launches ................................................................................6. Anatomy of a successful route launch on social media7. Case-studies: Route-launches that drive results8. Building a route-launch roadmap and measuring success9. Free tools and techniques to monitor your social media presence10. Presentations of proposals from group exercisePREREQUISITES Watch this video to see what..................................................... people are saying about our MasterClasses:All participants must bring their own internet-enabled notebooks j.mp/WhatTheySayINVESTMENT ................................................................................. SimpliFlying is a leading consulting firm that has 1-Day €695 2-Day €995 advised over 25 airlines and airports on customerAll rates are on a per-person basis. A minimum of five attendees is required for the MasterClass. engagement strategy to drive business goals. One of the TopTRAVEL & MISC. EXPENSES..................................................... SimpliFlying.com is also being one of the Top 2 aviation blogs. SimpliFlying has offices in New and MasterClasses globally. For SimpliFlying.com. Contact us at: masterclass@simpliflying.com to explore further options. Fees and are subject to change.

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