SFAwards12: Best Social Media Solution Provider for Travel (Finalist Presentations)

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Here are the finalist presentations for SimpliFlying Awards 2012 - Best Social Media Solution Provider for Travel
If you work in an airline or airport organisation and wish to download the slides, please email contact@simpliflying.com

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SFAwards12: Best Social Media Solution Provider for Travel (Finalist Presentations)

  1. 1. Best Social Media Solution Provider Best Airlines Driving Revenue from Social Media for Travel Finalist Presentations
  2. 2. Best Social Media Solution Provider for Travel Finalist Airsavings France, Singaporehttp://simpliflying.com
  3. 3. Ancillary Revenue Solutions For Global CarriersSubmission for “Best Social Media Solution in Travel”, 3rd Annual SimpliFlying Awards August 2012 1
  4. 4. IntroducingLet me think 1 .
  5. 5. About Let me think The Let me think service is a new all-in-one, booking-engine agnostic platform developed by Airsavings that merges the burgeoningworld of social media with economically viable (and vital) ancillary revenue opportunities. Rather than resorting to old-fashioned word-of-mouth tactics to discuss one s travel plans or secure booking through another channel, Let methink combines both functions into a single experience - through Facebook. Populated with more than 900 million users (and soon-to-be a billion!) Facebook currently reaches one-seventh of the global population.  That is a lot of potential passengers and eyeballs! 3 *For 2010, IdeaWorks estimates airlines will generate a total of €18.4 billion of worldwide ancillary revenues.
  6. 6. How does it work? "Let me think" allows a potential passenger to log into their Facebook profile within the booking path, where they are then taken to a "passengers details" page. Once there, the traveller will find their first and last name and email address automatically pre-populated and extracted from their Facebook profile…A world first for the airline industry!Travellers also have the freedom to select a fare that meets their budget and itinerary, and havethe ability to place the fare on hold while they connect with friends and family, relaying travel plans and sharing their flight details in the process. They can also sneak a peek at profiles of other travellers that share their same flight plans. In addition, they can share the competitive fare on their Facebook wall for others to take advantage of.Airsavings is now gearing up for its nextlevel deployment, where passengers will beable to send discount coupons directly fromthe airlines confirmation page to theirFacebook friends – creating a viral experience and extra income for airlines. 4 *For 2010, IdeaWorks estimates airlines will generate a total of €18.4 billion of worldwide ancillary revenues.
  7. 7. A Closer LookPassengers login with their Once a passenger is logged in withFacebook their FB credential the button s shapecredentials changes 5
  8. 8. The Delight is in the Details FB passengers select FB passenger s payment method: either pictures appears in immediate payment by the passenger credit card, or they can put the ticket on hold details page. The passenger feels to be a recognized client All their personal details are pre- populating the page. This is a World s first for the airline FB passengers can send their industry! itinerary directly to their FB wall, or via FB messages! 6
  9. 9. Branding and PromotionA specific brandingand promotional areafor the airline A specific branding and promotional area for the airline 7
  10. 10. What does it do?Drives purchase preference and loyalty by providingconvenience and assurance by ensuring the fare is reserved:• Allows the traveler to lock-in the selected fare for a limited time• Provides the traveler with sufficient time (24 to 48 hours) to shareitinerary through a social media channel with colleagues, friends orfamily and decide upon booking the flight or not•  Offers peace of mind for an affordable fee 8
  11. 11. Let me think ANCILLARY REVENUE AND CUSTOMER ENGAGEMENT OFFERINGThe Facebook Connect button provides a very easy way fortravelers to input their personal data into an airline swebpage and booking path.The Connect with Facebook function provides:! a simpler user interface for the passenger! a simplified decision making process! a quick and easy way to share travel plans with thetraveller s social network 9
  12. 12. Let me think ANCILLARY REVENUE AND CUSTOMER ENGAGEMENT OFFERING•  Creates new revenue streams through a clear added and well understood value "HIGH CONVERSION RATE.•  Creates many lead generation opportunities among travelers Facebook network with low cost per acquisition.•  A privacy-sensitive means of collecting travelers personal data from their Facebook page.•  The opportunity to create dedicated offers to travelers social network "NEW CLIENT ACQUISITION COSTS LOWERED. 10
  13. 13. Let me think ANCILLARY REVENUE AND CUSTOMER ENGAGEMENT OFFERINGDirect implementation in the AMADEUS eRetail,SABRESONIC, SITA, NAVITAIRE, IBS engineFrom the Review page up to the Confirmation pageAirsavings takes care of the entire development process, offloading an Airline s IT department of any extra workThe Airline s IT department is not diverted from anycurrent task they have in process while Airsavings does the Let me think implementation 11
  14. 14. A Cloud-based technologythat is simple to integrateand provides Airlines thecapability to implement:• Dynamic packaging with AMADEUSeRetail, SABRESONIC, SITA,NAVITAIRE, IBS booking engine• Inclusion in the confirmation page• Inclusion in the confirmation email• A white label micro-site 12
  15. 15. Let me thinkProprietaryTechnologyPlatform A Social Media Experience accessible by any partner airline that wants to boost its ancillary revenuesCross-selling andup-selling An Innovative Newopportunities Way to Connect withwithin the booking path, Passengersmaintained per to better engage witheach airlines them, improve their travelindividual strategy experience and add value to their journey 13
  16. 16. The World s Leading Developer andManager of Ancillary Services Satisfied Insured4,000,000 Customers WorldwideEXPERIENCE with leading Airlines 15
  17. 17. Best Social Media Solution Provider for Travel Finalist Satisfly Hong Konghttp://simpliflying.com
  18. 18. © 2 0 1 2 S a t i s f ly L t dBest Social Media Solution Provider for Travel 3rd Annual SimpliFlying Awards for Excellence in Social Media Intelligent Seating by Satisfly Nomination presentation 25 August 2012
  19. 19. © 2 0 1 2 S a t i s f ly L t dSummarySatisfly has the mission to improve the air travel experience.The solution leverages social media to: • Find good seat neighbours for the passengers • Data mine and help airlines knowing their customers better
  20. 20. © 2 0 1 2 S a t i s f ly L t dTraveller lifecycle Keeping customers engaged with a holistic experience Sign-up a. Connect Social Platforms Daily life b. Connect to airline The Social Shopping component c. Set flight preferences enriches digital content with socially relevant information, e.g. flight search, booking and newsletters. Post-flight Pre-flight Passengers are kept engaged by Mobile app to enhance social leaving feedback to rate their travel, e.g. relevant connection neighbours and the airline service proximity alerts (same airport, satisfaction level. same lounge, same terminal) In-flight The Intelligent Seating matches every passenger with an ideal seat buddy. It works for social people and for those who prefer to stay by themselves. Sign up on www.satisfly.com to envision the online experience
  21. 21. © 2 0 1 2 S a t i s f ly L t dWeb experience Connect profile to airlines and other partners Connect profile to social media platforms Flight preferences: Mood and Ideal Neighbour
  22. 22. © 2 0 1 2 S a t i s f ly L t dSign up - 1 airBaltic look-and-feel to provide consistency with the airline experience. Users become Satisfly members and can enjoy intelligent seating on all partner airlines First thing: select a flight mood Sociable person Silent zone
  23. 23. © 2 0 1 2 S a t i s f ly L t dSign up - 2 Option 1 Option 2 Social login to expedite Manual input for less profile data fill-in tech-savvy customers
  24. 24. © 2 0 1 2 S a t i s f ly L t dSign up - 3 Option 1 Connect your BalticMiles account Option 2 Become a BalticMiles member with one click Connect other loyalty accounts
  25. 25. © 2 0 1 2 S a t i s f ly L t dOnline experience - Social Media Connect more Social Media platforms
  26. 26. © 2 0 1 2 S a t i s f ly L t dOnline experience - Flight preferences Design your ideal neighbour profile
  27. 27. © 2 0 1 2 S a t i s f ly L t dOnline experience - Flight preferences Your flights are automatically imported from the airline - no user action required Satisfly automatically finds the best seat neighbour available on your flight
  28. 28. © 2 0 1 2 S a t i s f ly L t dPre flight message Ice-breaking message to facilitate conversations for travellers in a sociable flight mood.
  29. 29. © 2 0 1 2 S a t i s f ly L t dInnovationSatisfly has pioneered the airline industry with these achievements:• First vendor to offer a Social Media product to airlines (2008)• World’s first seating assignment by customers’ mood• Word’s first automatic seating assignment by profile affinity, based on Social Media data mining• Multi-airline - Customers sign up once and will benefit on multiple airlines• Frictionless - Because of airline system integration, Satisfly provides seating assignments automatically. No manual flight input required after signup.
  30. 30. © 2 0 1 2 S a t i s f ly L t dEngagement Registered users Mood: 60% sociable 40% quiet • Age • Gender 10% 13% below 20 20’s 43% Female 25% 30’s Male 57% 52% above 40• Generation Y – The most active users• Geography – Vast majority of users reside in Latvia, Russia and Scandinavia• Social Media – 30% of the flying members have connected their Facebook profile
  31. 31. © 2 0 1 2 S a t i s f ly L t dResults The airBaltic project was carried out with the following constraints: • Low marketing and IT budget (airline in turnaround mode) • Medium sized traffic volume (3.5 M pax/year) • Multi cultural environment (Russia, Baltics, Scandinavia, Europe) Despite the conditions, the results achieved were: • High customer adoption • High penetration of Facebook connected profiles • Hundreds of successful seat-buddy matches • Unprecedented media coverage for airBaltic
  32. 32. © 2 0 1 2 S a t i s f ly L t dMedia coverageThe best PR ROI ever witnessed by airBalticSome of the publications that wrote about airBaltic SeatBuddy The theme was picked up by the most popular Latvian cartoonist
  33. 33. © 2 0 1 2 S a t i s f ly L t dContact For enquiries please contact: Sergio Mello sergio.mello@satisfly.com +852 6620 8644
  34. 34. Best Social Media Solution Provider for Travel Finalist TrustYou Germanyhttp://simpliflying.com
  35. 35. Best Social Media Solution Provider for Travel 2012 ! TrustYou!Online!Reputa1on!! Management!Solu1ons! ! ! 27.!August!2012!© TrustYou 2008 – 2012
  36. 36. Online!Reputa1on$is$Important $ 87%$of$travelers$use$the$internet$for$the$bulk$ of$their$planning$ $ $ 52%$of$travelers$have$changed$their$original$travel$plans$ because$of$social$media$ $ $ 50%$of$travel$companies$agree$that$direct$bookings$were$ generated$from$social$media$Source:(h*p://www.mediabistro.com/alltwi*er/online8travel8industry_b25865( 2$
  37. 37. Control!the!Circle!of$Trust $ MARKETING$ SURVEYS$ MONITORING$© TrustYou 2008 – 2012 3$
  38. 38. Social!Media!Product$Suite$ REPUTATION$SURVEYS$ REPUTATION$MONITORING$ REPUTATION$MARKETING$ Listen!to!your!customers!with! Understand!what!customers!are! Convince!your!customers!of!your! free,!powerful!guest!sa1sfac1on! saying!about!your!brand!or!product!! reputa1on!with!free!widgets!like!the! surveys!and!Facebook! in!real!1me.! TrustScore!to!increase!conversions! applica1on.! $ on!your!website.! $ ! $ ! ! ! ! !© TrustYou 2008 – 2012 4$
  39. 39. Reputa1on!Surveys $!  Easily$receive$real$ customer$feedback$ with$automaPc$ postQpurchase$ emails$!!  With$beauPful$and$ fully$customizable$ surveys! 5$
  40. 40. Reputa1on!Surveys $!  All$available$on$ customers’$favorite$ plaUorms$like$the$iPad$ and$Facebook! 6$
  41. 41. Reputa1on!Monitoring$!  Know$your$reputaPon$across$ the$enPre$social$web!!  Track$your$reputaPon$over$ Pme! 7$
  42. 42. Reputa1on!Monitoring$!  See$where$reviews$are$ coming$from!!  Understand$what$customers$ are$saying$to$define$your$ strengths$and$weaknesses! 8$
  43. 43. Reputa1on!Monitoring$!  Reply$directly$to$customers$ all$within$one$dashboard!!  Benchmark$against$your$ compePtors! 9$
  44. 44. Reputa1on!MarkePng$ !  Market$your$online$ reputaPon$on$your$ website$to$encourage$ customers$to$purchase$ with$you! 10$
  45. 45. Reputa1on!MarkePng$!  Show$reviews$from$your$ surveys$and/or$reviews$ across$the$social$web!!  And$let$customers$see$ where$your$reviews$are$ coming$from! 11$
  46. 46. Results$Companies$that$understand$and$leverage$the$Circle$of$Trust$see$big$results:$ $ More$Bookings:$Social!media!directly!influences!more! than!83%!of!all!online!bookings.! ! ! More$Reviews,$Be_er$Scores:$More!than!80%!of!all! reviews!are!posi1ve,!and!for!every!30!more!reviews! the!overall!review!scores!increase!by!5%.!! !Sources:(Booking:(ChannelAdvisor(“Consumer(Shopping(Habits(Survey”,(August(2010;(Reviews(and(scores:(TrustYou(Custom(German(Review(Study,(2011,(TrustYou(Custom(Study,(2012(( 12$
  47. 47. Results$ $ Increased$Web$Traffic:$Sites!with!trusted!reviews!and! scores!integrated!on!their!website!are!crawled!up!to! 200%!more!frequently.!! ! ! Higher$Trust:$92%!of!all!users!trust!reviews!of!their! friends!(compared!to!43%!adver1sement).!Having! reviews!on!the!company’s!own!site!encourages! customers!to!book/purchase!there!rather!than!on!a! compe1ng!site..!Sources:Web(traffic:((PureOxygen(Labs,(2010;(Trust:(Nielsen(Global(Trust(in(AdverWsing(Survey,(Q3,(2011(( 13$
  48. 48. Manage!your!online!reputa1on.!Grow$your$business.$!We!can!help.!!$ Watch(a(complete( overview(here.( ( For(more(info:(( www.trustyou.com+ 14$
  49. 49. The EndLook forward to the final results to be announced on 3 October 2012 on http://simpliflying.com

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