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Best Airports in Social Media<br />Helping airlines & airports engage travelers profitably<br />
Introducing the Top 5 Nominees for 2011<br />
Nominee 1 <br />Singapore Changi (SIN)<br />
Changi’s Millionaire Dance Celebration Video!<br />Objective: To launch ChangiAirport’s largest ever shopping promotion.<b...
Evaluation<br />In terms of brand buzz, the campaign achieved US$1,403,605 million in PR value, 2.8 times the target:<br /...
Nominee 2<br />Copenhagen International (CPH)<br />
Augmented reality iPhone app<br />The augmented reality iPhone app is designed to help users navigate the airport terminal...
Evaluation<br />Copenhagen have been truly innovative and cutting-edge with respect to the concepts and technologies they’...
Nominee 3<br />London Gatwick (LGW)<br />
A unique, real-time Twitter screen<br />In LGW, a Twitter FIDS screen is  in full public view, allowing ‘social customers’...
Evaluation<br />Gatwick’s extremely unique strategy to get the attention of customers while providing them a dynamic, real...
Click here to download.<br />
Nominee 4<br />Akron-Canton (CAK)<br />
A radical all-encompassing approach<br />Successes include being the first US airport to have a corporate blog and to use ...
Evaluation<br />A huge aspect of the social media strategy is listening and engaging with customers, while empowering them...
Nominee 5 <br />Harrisburg International (MDT)<br />
A holistic social media strategy!<br />Objective<br />To keep their followers, friends and fans up-to-date on weather, del...
Evaluation<br />Harrisburg’s goal has been to engage and listen to their audience’s needs, and increase brand awareness, t...
For more case-studies:<br />www.SimpliFlying.com<br />Helping airlines & airports engage travelers profitably<br /> http:/...
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Best Airports in Social Media - SimpliFlying Awards 2011 Nominees

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Top 5 airport nominees for the SimpliFlying Awards for Excellence in Social Media 2011

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Best Airports in Social Media - SimpliFlying Awards 2011 Nominees

  1. 1. Best Airports in Social Media<br />Helping airlines & airports engage travelers profitably<br />
  2. 2. Introducing the Top 5 Nominees for 2011<br />
  3. 3. Nominee 1 <br />Singapore Changi (SIN)<br />
  4. 4. Changi’s Millionaire Dance Celebration Video!<br />Objective: To launch ChangiAirport’s largest ever shopping promotion.<br />Singaporeans invited to show what it feels like to win $1m in a flash mob-style mass performance, right in the heart of Changi Airport. <br />Attracted over 400 performers, professional and amateurs, aged 10 to 75.<br />Apart from driving retail, the campaign evoked heartwarming expressions of pride as well. Watch the video here. <br />
  5. 5. Evaluation<br />In terms of brand buzz, the campaign achieved US$1,403,605 million in PR value, 2.8 times the target:<br />260,000+ video views in the first six months<br />Coverage in 3060 blog posts<br />News coverage in 35 local and international press titles.<br />ChangiAirport recorded a 13% year-on-year surge in sales. <br />Was named as Campaign Asia’s top five viral campaigns of 2010, alongside multi-million dollar campaigns like Old Spice’s ‘The Man Your Man Could Smell Like’, yet cost less than $250,000.<br />
  6. 6. Nominee 2<br />Copenhagen International (CPH)<br />
  7. 7. Augmented reality iPhone app<br />The augmented reality iPhone app is designed to help users navigate the airport terminals.<br />This is a first for location-based augmented reality services, which typically don’t deliver information about the layout of indoor areas. <br />This app keeps track of a user’s location by using Wi-Fi signals generated inside the airport’s terminals.<br />
  8. 8. Evaluation<br />Copenhagen have been truly innovative and cutting-edge with respect to the concepts and technologies they’ve applied. Not only is their app extremely unique it also acts as a valuable tool to drive key business goals like engagement and customer service. <br />
  9. 9. Nominee 3<br />London Gatwick (LGW)<br />
  10. 10. A unique, real-time Twitter screen<br />In LGW, a Twitter FIDS screen is in full public view, allowing ‘social customers’ to tweet any issues that need attention. <br />Being in full public view, everyone can see the airport’s responses and their timeliness.<br />This was of great help to travelers stuck at the airport during the “snowmaggedon” in December 2010<br />
  11. 11. Evaluation<br />Gatwick’s extremely unique strategy to get the attention of customers while providing them a dynamic, real-time customer service solution is another great example of how a little innovativeness can go a long way in driving key business goals via social media while engaging customers along the way.<br />
  12. 12. Click here to download.<br />
  13. 13. Nominee 4<br />Akron-Canton (CAK)<br />
  14. 14. A radical all-encompassing approach<br />Successes include being the first US airport to have a corporate blog and to use Facebook.<br />One of a few airports to gain 25,000 fansas well.<br />CEO himself engages with fans and travelers online and the team is led by a very hands-on Marketing Manager, Kristy.<br />
  15. 15. Evaluation<br />A huge aspect of the social media strategy is listening and engaging with customers, while empowering them to build a community around the airport.<br />
  16. 16. Nominee 5 <br />Harrisburg International (MDT)<br />
  17. 17. A holistic social media strategy!<br />Objective<br />To keep their followers, friends and fans up-to-date on weather, delays and conditions at the airport, along with travel, aviation and local tourism articles, blogs and commentary. <br />
  18. 18. Evaluation<br />Harrisburg’s goal has been to engage and listen to their audience’s needs, and increase brand awareness, top-of-mind recall, and influence behaviors with those audiences. In these terms, they’re noticing positive and significant reactions from the customers in terms of brand engagement. <br />
  19. 19. For more case-studies:<br />www.SimpliFlying.com<br />Helping airlines & airports engage travelers profitably<br /> http://www.SimpliFlying.com<br />

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