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Best Airlines Driving Revenue
 Best Airline in Social Media
        Finalist Presentations
      from Social Media
        Finalist Presentations
Best Airline in Social Media
                                     Finalist


                                 Volaris
                                   Mexico




http://simpliflying.com
Best Airline in Social Media
Presentation Pitch




August, 2012




                     DAL   Best Airline in Social Media v3PWPT
An introduction to Volaris…




                                                                     2
                         DAL   Best Airline in Social Media v3PWPT
Each of our planes has the name of our Clients,
here is a photo of the awarding ceremony
We know our Clients!




                                                                     3
                         DAL   Best Airline in Social Media v3PWPT
Through social media, we organize activities on
board, i.e. live music concerts. If you can’t be
there, enjoy it on Youtube, Twitter and Facebook




                                                                     4
                         DAL   Best Airline in Social Media v3PWPT
We are the Mexican leading airline in Facebook,
 Twitter and Google+




Source: Facebook, Twitter and Google + web pages
                                                   DAL   Best Airline in Social Media v3PWPT
Our Klout score is constantly increasing, showing
our influential role in the market




Source: Klout, August 2012                                               6
                             DAL   Best Airline in Social Media v3PWPT
Thank you for your attention

                                                           7
     DAL Volaris DAL Best Airline in Social2011) -v3PWPT
       DAL       Master Slides (version Feb Media ESP v1
Best Airline in Social Media
                                      Finalist


                          American Airlines
                                      USA




http://simpliflying.com
*Click here to view video presentation
Best Airline in Social Media
                                     Finalist


             SAS Scandinavian Airlines
                          Sweden, Denmark, Norway




http://simpliflying.com
Scandinavian Airlines
     SimpliFlying Awards for Excellence in Social Media
     Category: Best Airline in Social Media




“It had long since come to my attention that people of accomplishment
rarely sat back and let things happen to them. They went out and
happened to things.” (Leonardo da Vinci)
Social media activities 2011-2012
!  SAS Summer Flight 2012
!  Norway’s most punctual person
!  Design our cups
!  My SAS Idea


!  SAS facebook customer page (continuous)
SAS Summer Flight 2012
!  First airline ever to crowd source a
   destination
!  Facebook fans could suggest destinations
!  10 were shortlisted by network and revenue
   departments and fans could vote for their
   favorite via Facebook.
!  Alanya, Turkey was votes fan favorite
!  First scheduled flight premiered July 5th 2012
!  8 return flights were scheduled from the
   start. Due to the huge popularity, the route is
   now prolonged until further
Results:
!  By letting our customers and fans suggest new destination, we really
   engaged them in our core business. You cant decide anything bigger
   than this when it comes to he airline business.
!  The destination we got from the voting proved to be fantastic for several
   reasons.
     !  From a revenue point of view we decided to prolong it thanks to its
        popularity
     !  From a newtwork point of view, not many other major carriers are
        able to use "GZP“ Airport in Alanya as their aircraft are too large.
        With our diverse fleet, we are able to go where other can not thus
        shortening the journey time by more than two hours..
!  From a internal strategy point of view, we stayed true to our new focus
   on introducing more leisure destinations and helped create a buzz.
!  All and all, Its huge popularity shows that this is a multifaceted success.
Norway’s most punctual person
!  Facebook campaign amied to put focus
   on our world class punctuality and drive
   traffic to our site (sas.no)
!  Fans could participate in a Punctuality
   Contest on Facebook by playing a
   punctuality game.
!  First prize was 100 000 NOK and the
   winners face on one of our planes (tail -
   B737).
Results
!  Over15 000 entries the first week.
!  Besides emphasizing our world
 class punctuality, this campaign
 sure drove a lot of traffic to our
 website and from a revenue point
 of view, it was a very successful
Design our cups
!  To mark the start for us introducing complimentary tea and coffee
   onboard all our flight, we decided to involve our customers.
!  A contest was launched on facebook where we asked fans to
   design our onboard coffee/tea cups (summer edition)
!  The list of 700 incoming design was revised and 10 designs were
   shortlisted. Fans could then vote for their favorite on facebook.
!  The winner would get their design on the cups as of June 2012
    http://phpgui.flysas.net/coffeecup/
Results
!  We received over 700 design suggestions and over 8000 votes.
   The buzz around this competition was a real success and drove a
   lot of traffic to our websites as well.
!  We have had very good feedback from customers, giving us
   positive feedback both onboard to our employees and leaving
   great comments on Facebook, Twitter and Instagram about the
   cups.
                                             Winner:
                                             Swedish free-
                                             lance designer
                                             Frida Axell’s
                                             design Go To
                                             Gate
My SAS Idea
!  This past June, we launched our crowd sourcing platform My SAS
   Idea, where our customers can post their suggestions on how to
   make SAS even better. Tips for destinations, products and
   procedures are all posted on the site: http://mysasidea.flysas.net/
!  Not a campaign, it’s a part of our strategic development platform,
   where we intentionally want our customers to be a part of us,
   since they know what they want to pay for when flying SAS.
!  Everyone can post an Idea and people can also comment and
   cast a vote on ideas. Those with the most votes are looked at by
   SAS and implemented if doable.
Results
!  Since the launch in June we have received over 500 ideas and
   suggestions and are working with the ones most popular.
!  It has also been received well by our customers as they
   expressed that they now got a channel where they can voice their
   opinions and suggestions
!  Today we have over 300 registred profiles and get approx 10 new
   each day.
!  15 new ideas each week and about 50 votes.
!  Slowly but surely we’re getting there
Facebook Fan Page
!  An established channel we use to interact with our customers and
   fans on a daily basis.
!  Questions are answered within an hour but often more sooner
   that that.
!  Opening hours 08.00-20.00
!  The page is frequently used as a marketing channel with
   campaigns posted on a weekly basis
!  We also take the opportunity to present a member of the SAS
   family making an employee our profile picture (holding a SAS
   Logo). We call this: The Face of SAS.
!  Every Friday, we also have Flash Back Friday, where we post
   historical images from our archives. Showing a piece of the SAS
   histroy.
Results
!  Today we have over 208 000
   fans
!  This is one of our customer
   interaction channels and it
   works very well.
!  Facebook is a great tool for
   customer service as it is easy
   to use, instant, social and
   provides direct feedback.
!  Customers often find that the
   Facebook channel is more
   helpful than some of our more
   traditional channels.
Some final words…….
!  With all Social Media activities the past year, we are working in
 the light of our brand promise – Service & Simplicity. By letting
 our customers and Fans be a part of building our airline, we
 create a great amount of loyalty and good will. And by using the
 new and innovative ways of communicating, thru social media, we
 make all of this accessible and simple.

 SAS Social Media team
The End
Look forward to the final results to be announced
  on 3 October 2012 on http://simpliflying.com

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Best Airline in Social Media - Finalist Presentations for #SFAwards12

  • 1. Best Airlines Driving Revenue Best Airline in Social Media Finalist Presentations from Social Media Finalist Presentations
  • 2. Best Airline in Social Media Finalist Volaris Mexico http://simpliflying.com
  • 3. Best Airline in Social Media Presentation Pitch August, 2012 DAL Best Airline in Social Media v3PWPT
  • 4. An introduction to Volaris… 2 DAL Best Airline in Social Media v3PWPT
  • 5. Each of our planes has the name of our Clients, here is a photo of the awarding ceremony We know our Clients! 3 DAL Best Airline in Social Media v3PWPT
  • 6. Through social media, we organize activities on board, i.e. live music concerts. If you can’t be there, enjoy it on Youtube, Twitter and Facebook 4 DAL Best Airline in Social Media v3PWPT
  • 7. We are the Mexican leading airline in Facebook, Twitter and Google+ Source: Facebook, Twitter and Google + web pages DAL Best Airline in Social Media v3PWPT
  • 8. Our Klout score is constantly increasing, showing our influential role in the market Source: Klout, August 2012 6 DAL Best Airline in Social Media v3PWPT
  • 9. Thank you for your attention 7 DAL Volaris DAL Best Airline in Social2011) -v3PWPT DAL Master Slides (version Feb Media ESP v1
  • 10. Best Airline in Social Media Finalist American Airlines USA http://simpliflying.com
  • 11. *Click here to view video presentation
  • 12. Best Airline in Social Media Finalist SAS Scandinavian Airlines Sweden, Denmark, Norway http://simpliflying.com
  • 13. Scandinavian Airlines SimpliFlying Awards for Excellence in Social Media Category: Best Airline in Social Media “It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things.” (Leonardo da Vinci)
  • 14. Social media activities 2011-2012 !  SAS Summer Flight 2012 !  Norway’s most punctual person !  Design our cups !  My SAS Idea !  SAS facebook customer page (continuous)
  • 15. SAS Summer Flight 2012 !  First airline ever to crowd source a destination !  Facebook fans could suggest destinations !  10 were shortlisted by network and revenue departments and fans could vote for their favorite via Facebook. !  Alanya, Turkey was votes fan favorite !  First scheduled flight premiered July 5th 2012 !  8 return flights were scheduled from the start. Due to the huge popularity, the route is now prolonged until further
  • 16. Results: !  By letting our customers and fans suggest new destination, we really engaged them in our core business. You cant decide anything bigger than this when it comes to he airline business. !  The destination we got from the voting proved to be fantastic for several reasons. !  From a revenue point of view we decided to prolong it thanks to its popularity !  From a newtwork point of view, not many other major carriers are able to use "GZP“ Airport in Alanya as their aircraft are too large. With our diverse fleet, we are able to go where other can not thus shortening the journey time by more than two hours.. !  From a internal strategy point of view, we stayed true to our new focus on introducing more leisure destinations and helped create a buzz. !  All and all, Its huge popularity shows that this is a multifaceted success.
  • 17. Norway’s most punctual person !  Facebook campaign amied to put focus on our world class punctuality and drive traffic to our site (sas.no) !  Fans could participate in a Punctuality Contest on Facebook by playing a punctuality game. !  First prize was 100 000 NOK and the winners face on one of our planes (tail - B737).
  • 18. Results !  Over15 000 entries the first week. !  Besides emphasizing our world class punctuality, this campaign sure drove a lot of traffic to our website and from a revenue point of view, it was a very successful
  • 19. Design our cups !  To mark the start for us introducing complimentary tea and coffee onboard all our flight, we decided to involve our customers. !  A contest was launched on facebook where we asked fans to design our onboard coffee/tea cups (summer edition) !  The list of 700 incoming design was revised and 10 designs were shortlisted. Fans could then vote for their favorite on facebook. !  The winner would get their design on the cups as of June 2012 http://phpgui.flysas.net/coffeecup/
  • 20. Results !  We received over 700 design suggestions and over 8000 votes. The buzz around this competition was a real success and drove a lot of traffic to our websites as well. !  We have had very good feedback from customers, giving us positive feedback both onboard to our employees and leaving great comments on Facebook, Twitter and Instagram about the cups. Winner: Swedish free- lance designer Frida Axell’s design Go To Gate
  • 21. My SAS Idea !  This past June, we launched our crowd sourcing platform My SAS Idea, where our customers can post their suggestions on how to make SAS even better. Tips for destinations, products and procedures are all posted on the site: http://mysasidea.flysas.net/ !  Not a campaign, it’s a part of our strategic development platform, where we intentionally want our customers to be a part of us, since they know what they want to pay for when flying SAS. !  Everyone can post an Idea and people can also comment and cast a vote on ideas. Those with the most votes are looked at by SAS and implemented if doable.
  • 22. Results !  Since the launch in June we have received over 500 ideas and suggestions and are working with the ones most popular. !  It has also been received well by our customers as they expressed that they now got a channel where they can voice their opinions and suggestions !  Today we have over 300 registred profiles and get approx 10 new each day. !  15 new ideas each week and about 50 votes. !  Slowly but surely we’re getting there
  • 23. Facebook Fan Page !  An established channel we use to interact with our customers and fans on a daily basis. !  Questions are answered within an hour but often more sooner that that. !  Opening hours 08.00-20.00 !  The page is frequently used as a marketing channel with campaigns posted on a weekly basis !  We also take the opportunity to present a member of the SAS family making an employee our profile picture (holding a SAS Logo). We call this: The Face of SAS. !  Every Friday, we also have Flash Back Friday, where we post historical images from our archives. Showing a piece of the SAS histroy.
  • 24. Results !  Today we have over 208 000 fans !  This is one of our customer interaction channels and it works very well. !  Facebook is a great tool for customer service as it is easy to use, instant, social and provides direct feedback. !  Customers often find that the Facebook channel is more helpful than some of our more traditional channels.
  • 25. Some final words……. !  With all Social Media activities the past year, we are working in the light of our brand promise – Service & Simplicity. By letting our customers and Fans be a part of building our airline, we create a great amount of loyalty and good will. And by using the new and innovative ways of communicating, thru social media, we make all of this accessible and simple. SAS Social Media team
  • 26. The End Look forward to the final results to be announced on 3 October 2012 on http://simpliflying.com