Shashank
Nigam
                                                    Namaste!
                                              ...
Loyalty 2.0
   How
social
media
is
changing
the
way
you
build
loyalty
6
quesLons
to
answer
in
driving
loyalty
through
soci...
“Because I said so...” is so over
A brand can’t just say it stands for something, it needs to deliver to the specific segme...
“Trends from friends” as
transformative as search
How can you excite them?
 Give them something to do. Something to explore.
         Something common to talk about.
How can you empower them to
   share their (your) story?
 By being authentic. Stories about product or service experience?
How can you allow them to connect
        with each other?
How can you allow them to connect
with YOU, the face behind the brand?
Shashank
Nigam
                                                    Jai Ho!
                                               ...
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6 ways to Build Brand Loyalty through social media - Bollywood-style lessons from Slumdog Millionare

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Social media is all the craze today, but how to ensure that it drives brand loyalty? Here are six questions each executive must answer.

These are the slides originally presented at the World Brand Congress 2009, at the Taj Lands End, Mumbai.

Published in: Business, Technology
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6 ways to Build Brand Loyalty through social media - Bollywood-style lessons from Slumdog Millionare

  1. 1. Shashank
Nigam Namaste! Web:
SimpliFlying.com Founder
&
CEO,
SimpliFlying Email:
shashank@simpliflying.com Global
Head
‐
Brand
Strategy,
ACA
Associates,
Inc TwiIer:
@simpliflying
  2. 2. Loyalty 2.0 How
social
media
is
changing
the
way
you
build
loyalty 6
quesLons
to
answer
in
driving
loyalty
through
social
media
‐
 Slumdog
ishtyle!
  3. 3. “Because I said so...” is so over A brand can’t just say it stands for something, it needs to deliver to the specific segment
  4. 4. “Trends from friends” as transformative as search
  5. 5. How can you excite them? Give them something to do. Something to explore. Something common to talk about.
  6. 6. How can you empower them to share their (your) story? By being authentic. Stories about product or service experience?
  7. 7. How can you allow them to connect with each other?
  8. 8. How can you allow them to connect with YOU, the face behind the brand?
  9. 9. Shashank
Nigam Jai Ho! Web:
SimpliFlying.com Founder
&
CEO,
SimpliFlying Email:
shashank@simpliflying.com Global
Head
‐
Brand
Strategy,
ACA
Associates,
Inc TwiIer:
@simpliflying

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