Successfully reported this slideshow.
India’s advertising industries and top 10advertising companies – Global and India       Presented to: Prof. Shashank Mehra...
DEFINITION: Advertising is the non-personal communication of information  usually paid for and usually persuasive in natu...
FUNCTION: Stimulates demand. Strengthens other promotion mix elements. Develops Brand preference. Cuts Costs. Lower P...
Types of Advertisement Medium Electronic Advertising– Radio, TV, Internet. Print Advertising– Newspaper, Magazines. Out...
Types of Advertising: Surrogate Advertising. Proof Advertising. Emotional advertising. Financial Advertising. Gorilla...
History of World Advertising: The first advertisement was done in 1472. It was a handbook. It was printed in English. ...
Entry of other Medium In 17th century, classified adds were appearing frequently in  Englands news weeklies. Later on co...
Advertising Agency An advertising agency is an independent organization set up to  render specialized services in adverti...
History of Indian Advertising 1800 – Classified Advertising. Adds appeared for the first time in print in Hickey’s Bengal...
Pre Independence Press advertisements – largely imported goods which had reached Indian shores
1930’s The talkies and radio emerge as media Colour movies
1940’s 2nd World War Famine Fight for Independence
1950’s Watershed years for Indian advertising Industrial revolution in the Nehruvian era 1st survey of the rural market...
1960’s India’s first Advertising Convention (1960) Advertising to to be Indian in thought and content Shift to marketin...
Cont’d MRI (Market Rating Indices) Shop Audits NRS I and II Creativity was emphasised Photography find increasing use...
1970’s Media boom Special magazines 2nd Asian Advertising Congress at New Delhi Lifestyle studies, positioning Rural ...
1980’s   Indianisation of western advertising   Public sector advertising   Expansion and diversification of agencies ...
Cont’d Regional broadcasts, expansion of radio Formation of Indian chapter of International  Advertising Association Fo...
1990’s NRS IV ( 2 surveys – ORG and IMRB-MARG) Niche magazines Emphasis on Direct marketing Satellite TV CNN – 1st ch...
Cont’d DD Audience surveys Movie channels and pay channels FM Radio Emphasis on Brand Equity Internationalisation of ...
2000 NRS VI CAS Internationalisation of domestic agencies Net Advertising The role of the advertising agency – changi...
Major Add Agencies of India Ogilvy & Mather JWT Mudra Communications FCB Ulka Advertising Limited Rediffusion DY & R...
Worlds top 10 Advertising Companies Ameredia Arnold Worldwide BBDO Doyle Dane Bernbach Goodby Silverstein & Partners...
h
Upcoming SlideShare
Loading in …5
×

Imc shashank ppt

1,244 views

Published on

  • Be the first to comment

  • Be the first to like this

Imc shashank ppt

  1. 1. India’s advertising industries and top 10advertising companies – Global and India Presented to: Prof. Shashank Mehra Presented By: Group – 9 Atindra Kundu Mrityunjay Das Sadhana Devi Shantanu Bera Som Subhra Das
  2. 2. DEFINITION: Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.
  3. 3. FUNCTION: Stimulates demand. Strengthens other promotion mix elements. Develops Brand preference. Cuts Costs. Lower Prices. Competitive Weapon.
  4. 4. Types of Advertisement Medium Electronic Advertising– Radio, TV, Internet. Print Advertising– Newspaper, Magazines. Outdoor Advertising– Hoardings, Bill Boards.
  5. 5. Types of Advertising: Surrogate Advertising. Proof Advertising. Emotional advertising. Financial Advertising. Gorilla Advertising. In Store advertising.
  6. 6. History of World Advertising: The first advertisement was done in 1472. It was a handbook. It was printed in English. It was an announcement of a prayer book for sale. The first newspaper add appeared in the 17th century offering a reward for finding 12 stolen horses. The first advertising agency, VOLNEY B. PALMER, was opened in Philadelphia in 1841. The oldest American advertising agency is J. Walter Thompson.
  7. 7. Entry of other Medium In 17th century, classified adds were appearing frequently in Englands news weeklies. Later on coloured advertisements appeared in the late 19th century. Radio became a commercial medium in the 1920’s. Television became a commercial medium in the year 1950 and still now continuing today by aggressively dominating the rest of all .
  8. 8. Advertising Agency An advertising agency is an independent organization set up to render specialized services in advertising particular and marketing in general. Creates add films/ Designs the print adds. Prepare slogans, brochure and logos. Also issues press releases for upcoming programmes events, as well as products. Chooses the best media available.
  9. 9. History of Indian Advertising 1800 – Classified Advertising. Adds appeared for the first time in print in Hickey’s Bengal Gazette (India’s FirstNewspaper). 1905 – B.Dattaram and co. claims to be the oldest existing Indian agency in Girgaum in Bombay. 1920 – Enter the first foreign owned add agencies JWT. 1970 – Concept of commercial programming accepted by All India Radio. 1976 – Commercial television in initiated. Bombay Deying becomes the First Colour TV add. 1990 – marks the beginning of the new medium internet.
  10. 10. Pre Independence Press advertisements – largely imported goods which had reached Indian shores
  11. 11. 1930’s The talkies and radio emerge as media Colour movies
  12. 12. 1940’s 2nd World War Famine Fight for Independence
  13. 13. 1950’s Watershed years for Indian advertising Industrial revolution in the Nehruvian era 1st survey of the rural market (Wood) Burmah Shell vans used for advertising Cinema advertising began Kolkata gets the privilege of India’s first ad club Leading ad agency - Press Syndicate National created the Murphy baby
  14. 14. 1960’s India’s first Advertising Convention (1960) Advertising to to be Indian in thought and content Shift to marketing orientation Professionalisation within agencies 1st Asian Advertising Congress at New Delhi Research data generated
  15. 15. Cont’d MRI (Market Rating Indices) Shop Audits NRS I and II Creativity was emphasised Photography find increasing use Social marketing
  16. 16. 1970’s Media boom Special magazines 2nd Asian Advertising Congress at New Delhi Lifestyle studies, positioning Rural marketing
  17. 17. 1980’s Indianisation of western advertising Public sector advertising Expansion and diversification of agencies Aug 15th 1982 – Colour TV introduced Radio commercials introduced NRS III by IMRB Colour Printing more popular
  18. 18. Cont’d Regional broadcasts, expansion of radio Formation of Indian chapter of International Advertising Association Formation of ASCI Adoption of a new code Concept of sponsored programmes on TV
  19. 19. 1990’s NRS IV ( 2 surveys – ORG and IMRB-MARG) Niche magazines Emphasis on Direct marketing Satellite TV CNN – 1st channel to be beamed to India Star bouquet Zee bouquet DD Metro to counter satellite channels
  20. 20. Cont’d DD Audience surveys Movie channels and pay channels FM Radio Emphasis on Brand Equity Internationalisation of Advertising NRS V IRS survey Consumer Tracking and Satisfaction studies
  21. 21. 2000 NRS VI CAS Internationalisation of domestic agencies Net Advertising The role of the advertising agency – changing to that of a marketing consultant
  22. 22. Major Add Agencies of India Ogilvy & Mather JWT Mudra Communications FCB Ulka Advertising Limited Rediffusion DY & R McCann Erickson India Limited RK Swamy BBDO Advertising Limited Grey Worldwide (India) Private Limited Leo Burnett India Pvt. Ltd. Contract Advertising India.
  23. 23. Worlds top 10 Advertising Companies Ameredia Arnold Worldwide BBDO Doyle Dane Bernbach Goodby Silverstein & Partners N.W. Ayer & Son Ogilvy & Mather Saatchi and Saatchi Partnership Advertising Wieden+Kennedy
  24. 24. h

×