Company OverviewEvil Genius Beer is a forthcoming company readyto hit the beer scene. At this instant their workingwith a team in Cooperstown Brewing Company inNew York State, with dreams of developing theirown company in the near future. Evil Genius hasfound a new location in West Grove,Pennsylvania where they want to start their ownproduction of beers.Target Market• Adults (men and women) between theages of 25 to 44• Age group of 25-44• Households producing at a range of$25,000 to $75,000• Competitors from Pennsylvania will beTwin Lakes, White Rascal, Pork Slap andEndless Summer Ale
Media OptionsEvil Genius is not arriving to Pennsylvania until 2014 whichgives us enough time to use Print, OOH ads and Radio to spread themessage about Evil Genius. Print, OOH ads and Radio with the rightamount of creativity and the proper placements we can take advantage ofEvil Genius throughout the city of Philadelphia.Print advertising has been a successful way for small businessesto advertise their products or services to the public. OOH bulletins areone of the best ways to impact the mobile population and spread a simpleand direct message to the masses.
OOH:• OOH advertising has a goal to make aconnection with the consumer and the product• Outdoor advertisements can be reached out toconsumers 24/7• Three-quarters of outdoor viewers shop ontheir way home from work• Two-thirds make their shopping decisionswhile in the car• One third make the decision to stop at thestore while on their way homePrint Ad:• Newspaper print ads are one of theearliest methods in advertising• Fifty-seven percent of adults in theU.S. read a daily newspaper• Sixty-seven percent read a Sundaypaper Adults spend almost 45 minutesper day reading at least one paper, andover an hour on Sunday