© 2013 Critical Mass, Inc. All Rights Reserved
RIGHT
NOW
RIGHT
1
The new behavior
of play.
HERE
2
Remember this?
2© 2013 Critical Mass, Inc. All Rights Reserved
PHOTO CREDIT: <a href='http://www.123rf.com/photo_1141125...
3
And this?
3© 2013 Critical Mass, Inc. All Rights Reserved
PHOTO CREDIT: <a href='http://www.123rf.com/photo_5620008_cute...
4
This was the home of
spontaneity
(the ♥ of the play place)
4
5
While the value of spontaneous play
has not changed...
5© 2013 Critical Mass, Inc. All Rights Reserved
PHOTO CREDIT: <di...
6
HERE.
How we play has.
© 2013 Critical Mass, Inc. All Rights Reserved 6
7
Right here. Right now.
The new play space.
© 2013 Critical Mass, Inc. All Rights Reserved
8
Anytime is the new play space...
© 2013 Critical Mass, Inc. All Rights Reserved 8
9
Everywhere is the new play space...
Text
• •••
© 2013 Critical Mass, Inc. All Rights Reserved
PHOTO CREDIT: <a href='htt...
10
Me is the new play space...
© 2013 Critical Mass, Inc. All Rights Reserved
PHOTO CREDIT: <a href='http://www.123rf.com/...
11
Context Location Time Me
+
The New Play Place
Users’ interactions change both
the meaning and the potential of
the trad...
12
Enabled by technology
to create a new
behaviour space.
(devices are just the beginning...)
12
13
This is a play space.
© 2013 Critical Mass, Inc. All Rights Reserved
PHOTO CREDIT: http://jeffvlog.wordpress.com/2013/03...
14
This is a play space.
© 2013 Critical Mass, Inc. All Rights Reserved
PHOTO CREDIT: http://www.cgtrader.com/blog/wp-cont...
15
AND HERE.
And this.
© 2013 Critical Mass, Inc. All Rights Reserved 15
16
The playground for kids of all ages...
© 2013 Critical Mass, Inc. All Rights Reserved
PHOTO CREDIT: <a href='http://www...
17
Wolverines!
© 2013 Critical Mass, Inc. All Rights Reserved 17
18
Play itself is changing
(fun is just one element of the new play space, where disruption is now common place)
18
19
It challenges reality...
© 2013 Critical Mass, Inc. All Rights Reserved
PHOTO CREDIT: <a href='http://www.123rf.com/pho...
20
It sparks imaginations...
© 2013 Critical Mass, Inc. All Rights Reserved
PHOTO CREDIT; <a href='http://www.123rf.com/ph...
21
The imaginations of wolverines
© 2013 Critical Mass, Inc. All Rights Reserved
PHOTO CREDIT
21
22
It inspires re-invention...
© 2013 Critical Mass, Inc. All Rights Reserved
PHOTO CREDIT: <a href='http://www.123rf.com/...
23
while unlocking and
creating new value...
23
24
Forever changing the potential of
Right here, right now.
(and everything else along with it)
24
25
Let’s Play.
Our session at SXSW won’t be all work and no play.
Or all talk for that matter.
It will be an immersive and...
© 2013 Critical Mass, Inc. All Rights Reserved 26
Thank you for your consideration.
For more information, please contact:
...
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Critical mass sxsw_submission_righthere_rightnow

  1. 1. © 2013 Critical Mass, Inc. All Rights Reserved RIGHT NOW RIGHT 1 The new behavior of play. HERE
  2. 2. 2 Remember this? 2© 2013 Critical Mass, Inc. All Rights Reserved PHOTO CREDIT: <a href='http://www.123rf.com/photo_11411250_kids-having-fun-while-moving-in-a-new-home-playing-with-boxes.html'>ilona75 / 123RF Stock Photo</a>
  3. 3. 3 And this? 3© 2013 Critical Mass, Inc. All Rights Reserved PHOTO CREDIT: <a href='http://www.123rf.com/photo_5620008_cute-little-girl-playing-in-the-mud-with-ice-cream-scoops.html'>stephaniefrey / 123RF Stock Photo</a>
  4. 4. 4 This was the home of spontaneity (the ♥ of the play place) 4
  5. 5. 5 While the value of spontaneous play has not changed... 5© 2013 Critical Mass, Inc. All Rights Reserved PHOTO CREDIT: <div xmlns:cc="http://creativecommons.org/ns#" about="http://victoriadailyphoto.blogspot.ca/2008/05/hopscotch.html"><a rel="cc:attributionURL" property="cc:attributionName" href="http://victoriadailyphoto.blogspot.com/">Benjamin Madison</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/3.0/">CC BY-NC-ND 3.0</a></div>
  6. 6. 6 HERE. How we play has. © 2013 Critical Mass, Inc. All Rights Reserved 6
  7. 7. 7 Right here. Right now. The new play space. © 2013 Critical Mass, Inc. All Rights Reserved
  8. 8. 8 Anytime is the new play space... © 2013 Critical Mass, Inc. All Rights Reserved 8
  9. 9. 9 Everywhere is the new play space... Text • ••• © 2013 Critical Mass, Inc. All Rights Reserved PHOTO CREDIT: <a href='http://www.123rf.com/photo_10273936_outdoor-cafe-in-a-street-of-istanbul-turkey-photo-taken-at-21st-of-mai-2011.html'>philipus / 123RF Stock Photo</a>
  10. 10. 10 Me is the new play space... © 2013 Critical Mass, Inc. All Rights Reserved PHOTO CREDIT: <a href='http://www.123rf.com/photo_10226442_binary-finger-print-vector.html'>ilyaka1972 / 123RF Stock Photo</a>
  11. 11. 11 Context Location Time Me + The New Play Place Users’ interactions change both the meaning and the potential of the traditional play space. © 2013 Critical Mass, Inc. All Rights Reserved PHOTO CREDIT: <a href='http://www.123rf.com/photo_15808991_website-navigation-icons-on-retro-labels-set.html'>redkoala / 123RF Stock Photo</a>
  12. 12. 12 Enabled by technology to create a new behaviour space. (devices are just the beginning...) 12
  13. 13. 13 This is a play space. © 2013 Critical Mass, Inc. All Rights Reserved PHOTO CREDIT: http://jeffvlog.wordpress.com/2013/03/20/welcome-to-a-world-through-glass/ 13
  14. 14. 14 This is a play space. © 2013 Critical Mass, Inc. All Rights Reserved PHOTO CREDIT: http://www.cgtrader.com/blog/wp-content/uploads/2013/05/Lukeville_2.jpg 14
  15. 15. 15 AND HERE. And this. © 2013 Critical Mass, Inc. All Rights Reserved 15
  16. 16. 16 The playground for kids of all ages... © 2013 Critical Mass, Inc. All Rights Reserved PHOTO CREDIT: <a href='http://www.123rf.com/photo_15950592_ayuttaya-thailand-april-13-unidentified-people-celebrating-songkran-thai-new-year--water-festival-ch.html'>topten22photo / 123RF Stock Photo</a> 16
  17. 17. 17 Wolverines! © 2013 Critical Mass, Inc. All Rights Reserved 17
  18. 18. 18 Play itself is changing (fun is just one element of the new play space, where disruption is now common place) 18
  19. 19. 19 It challenges reality... © 2013 Critical Mass, Inc. All Rights Reserved PHOTO CREDIT: <a href='http://www.123rf.com/photo_8950417_silver-spining-top-isolated-on-white-background.html'>sgame / 123RF Stock Photo</a>
  20. 20. 20 It sparks imaginations... © 2013 Critical Mass, Inc. All Rights Reserved PHOTO CREDIT; <a href='http://www.123rf.com/photo_16834009_image-of-sparkling-stick.html'>vimax001 / 123RF Stock Photo</a>
  21. 21. 21 The imaginations of wolverines © 2013 Critical Mass, Inc. All Rights Reserved PHOTO CREDIT 21
  22. 22. 22 It inspires re-invention... © 2013 Critical Mass, Inc. All Rights Reserved PHOTO CREDIT: <a href='http://www.123rf.com/photo_14437744_crumpled-paper-with-a-lightbulb-idea-concept-and-crumpled-paper-attempts-around-it.html'>timhester / 123RF Stock Photo</a>
  23. 23. 23 while unlocking and creating new value... 23
  24. 24. 24 Forever changing the potential of Right here, right now. (and everything else along with it) 24
  25. 25. 25 Let’s Play. Our session at SXSW won’t be all work and no play. Or all talk for that matter. It will be an immersive and interactive play session, where we’ll reveal and discover together the disruptive power and potential of the right here, right now play space. 25
  26. 26. © 2013 Critical Mass, Inc. All Rights Reserved 26 Thank you for your consideration. For more information, please contact: Jon Toews (art) jtoews@criticalmass.com OR Shannon McEvoy-Halston (science) shannonm@criticalmass.com

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