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Shannon Harvey Digital Portfolio


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This is a brief glimpse into some of the projects, clients, and roles I've worked with over the last 4+ years. With experience in community management, usability & bug testing, developing content strategy, SEO and SEM, account management, and digital production, my work covers a wide spectrum of specialities.

Published in: Career, Business, Technology
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Shannon Harvey Digital Portfolio

  1. 1. Digital Portfolio.
  2. 2. University of Ottawa B.Commerce, Marketing • Graduated Cum Laude in 2009 • Studied at University of Technology, Sydney as part of exchange program • Member of award winning Academic Case Competition teams • Happening Marketing (2 years) • Les Jeux du Commerce (1 year) • Part of Telfer School of Management Student Charity Organization About Me
  3. 3. Internship with Social Platform Company Developed Marketing Strategy for Sixent Enterprise • Creative and copy for national e-mail marketing campaign • Carried out user testing with qualitative and quantitative methods • Bug testing and error reporting • Final presentation with market research & campaign results overview
  4. 4. Social Media Manager • Developed Social Media Strategy for Canadian Heritage Information Network • Trained 20+ bilingual Government of Canada staff on Social Media strategy and platforms “Shannon is an effective, knowledgeable and engaging speaker. Her presentation on social media to my division was informative and well-received.” - David Harkness, Community Marketing Advisor, Canadian Heritage Information Network
  5. 5. McGill Alumni Association – Case Study Situation – The McGill Alumni Association and Parents Associations are some of the most active alumni groups in Canada, but were searching for a better way to communicate and engage with their alumni, students, and parent groups.
  6. 6. Solution: Develop a social media strategy with a central online social hub where the Associations could speak to their donor base formally and informally, celebrate the achievements of McGill Alumni, showcase an events calendar, and disseminate valuable information to McGill Alumni, student groups, and parents.
  7. 7. Implementation: Develop web and social media strategy, including • An interactive portal with content strategy and editorial calendar • McGill Parents Weekend Virtual Parents Tent video series • Developed initial content strategy and management of McGill Alumni LinkedIn group • Media monitoring and keyword alerts for content • “With Love, from Mom & Dad” YouTube video • 20 Alumni Updates, profiling successes of McGill Alumni • Social media training session for McGill employee team
  8. 8. Manulife Financial and Volunteer Canada’s IABC Award Winning Get Volunteering Campaign • Coordinated launch of landmark research report, Building the Bridge • Building the Bridge launch event with the Governor General of Canada • Facilitated Get Volunteering website build and Facebook chats • Social media and community management
  9. 9. Results: • 12 Facebook “State of Volunteering” conversation series chats • 72 million media impressions (paid, earned, and traditional PR) • 100,000 unique visitors to • 11,000 “Likes” on Facebook
  10. 10. National Volunteer Week • Developed and carried out social media strategy • Coordinated build of customizable e-card, with >10,000 e-cards sent (see • Developed sitemap and content, various campaign collateral including a media kit • Coordinated packaging of member and media kits for 12,000 Volunteer Canada member organizations • Coordinated translation for bilingual copy and content
  11. 11. 2011 Volunteer Canada Interactive Annual Report • Coordinated website build & helped develop content strategy • Created sitemap • Assisted with copy and content • Social media launch with pre-arranged influencer comments and questions to start conversations
  12. 12. Community Manager & Digital Strategist Responsibilities: • Writing weekly blogs • Reviewing and approving organizations • Trouble shooting via phone & internet • Website performance and bug testing • Analytics review, reporting and recommendations • Monthly blog posts for organizations and individuals • Attending/networking at industry events • Usability testing • Presenting on volunteer recruitment to member organizations • Social media and community management
  13. 13. Net Tuesday Monthly MeetUp Group • 30+ Nonprofit professionals in attendance • Slideshare presentations has over 800 Views • YouTube video has over 300 views
  14. 14. Managing everything from deadlines, budgets, and content, to website photography and social media strategy were part of my wide range of responsibilities at Bromelia. As a web consultant for the small boutique hotel Bromelia Lodge, I was responsible for Bromelia’s sitemap, navigation & structure, hosting, domains, SEO friendly content, and social media and Google AdWords Campaigns.
  15. 15. Specializing in Google Analytics, reporting, and copywriting for Search Engine Optimization
  16. 16. For more information or references please contact me at: 647.330.8223 @shannonkharvey 138 Bellwoods Ave. Toronto, Ontario M6J 2P4