Commercials – many people have smart phones and can tweet right when they get on the computer.
Final Presentation - Gatorade
BIG IDEAWomen can drink Gatorade too!Affordable trusting company Great effect with the price you are paying for
GOALS Convince younger female athletes to continue to play sports Promote staying fit and working out Linking beauty with athletics. Emphasize the great effect Gatorade has for the price you are paying.
TARGET AUDIENCEAthletes High School/Jr High Ages 8+ FemaleParents of athletes
KEY PERFORMANCE INDICATORS Social Media How many likes How many followers How many views Reviews # of contest participants
TOOLS & TACTICSHottest female athletes Role modelsState champions teams High schoolCommercial advertising College sports events
TOOLS & TACTICS CONT.Twitter/Instagram College athletes tweet Gatorade tweets Contest Who’s drinking our products? #FitFemale Athletes can tweet pictures with the Gatorade product at sporting event
BUDGET$15 million TV – $10 million Print - $2.5 million Twitter - $2 million Contest materials - $.5 million
TIMELINE – DURATION: 8 MONTHS1st quarter 3rd quarter • TV advertising • Twitter • Getting people curious • Tool to control about campaign. campaign2nd quarter Print advertising 4th quarter Explaining what Contest materials campaign is about. Reward for campaign
RECOMMENDATIONS• Target well-known high school athletes/teams, sending them invitations to participate in contests.• Actively include females in pictures on Instagram account.• Incorporate beautiful female athletes with the campaign.