2. Who am I
Director, Online Marketing
3. A large number of websites have been affected
by recent Google Penguin updates.
Website’s owners and webmasters are raising
numerous questions and doing every bit to
recover from the damage.
Struggling to know what to do in the wake of
Google’s Penguin Update
Predicting the same
17. • Unlike Panda, Penguin is not targeting
content – it is more focused on spam and
bad SEO practices.
• Create Microsites or Micro-Authorities
• Do not create crappy microsites; just
create a strong supporter for you.
• Promote deeper pages of the bigger
authority site instead of homepage
18. • Ping blogs that were originally highlighted by
• Submit Website to the Penguin review form,
twice, specifically referencing this article that
was being beaten out by the links that
• How’s your robots.txt file doing? Blocking the
• USE campaign data to implement some
canonical URLs to clean up crawl errors and
also kill some unnecessary links across the
19. • A bit of “SEO cleanup” that revealed your website
sitemaps did not exist and/or were broken.
Implemented sitemaps and submitted the feeds
to Webmaster Tools, which was not happening
• Cleanup up many duplicate title, Pages, Content
and other issues which are reported by
• Continue to build natural links to the site and
promote other positive signals such as referring
traffic and social shares
• Never remove the credits from links/Users for the
Content or the Website where the source was
20. Google Webmaster Tool
Once finished, you can request that Google reconsider
your site for inclusion in its index
Google Webmaster Tool has this insight here