Publish donorbadge in fan page tutorial

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  • Hello! Welcome to the webinar “Leverage social networks to increase annual giving. My name is Shankar Radhakrishnan. I am an Executive Vice President at Orbees Inc. I am joined by my colleague Radhika Gudavalli, who is the Director of Business Development for donorbadge. Thank you for joining us today. If you have questions during the webinar, please use the Questions feature in the GoToMeeting application to send us your questions. We will answer your questions at the end of the webinar. If you have any trouble with the audio/video of the webinar, please let us know through email or the Questions feature and we will respond immediately.
  • Hello! Welcome to the webinar “Leverage social networks to increase annual giving. My name is Shankar Radhakrishnan. I am an Executive Vice President at Orbees Inc. I am joined by my colleague Radhika Gudavalli, who is the Director of Business Development for donorbadge. Thank you for joining us today. If you have questions during the webinar, please use the Questions feature in the GoToMeeting application to send us your questions. We will answer your questions at the end of the webinar. If you have any trouble with the audio/video of the webinar, please let us know through email or the Questions feature and we will respond immediately.
  • Publish donorbadge in fan page tutorial

    1. 1. June 25, 2010 2.0 : Feature Tutorial Publish donorbadge in Facebook Fan page
    2. 2. Objective <ul><li>Use donorbadge to solicit gift from Facebook fans in Institution’s fan pages </li></ul><ul><li>Track click throughs to your giving website via donorbadge analytics </li></ul><ul><li>Leverage donorbadge for time critical gift appeals during fiscal/calendar year-end deadlines, challenge deadlines, events and more. </li></ul>
    3. 3. How it works <ul><li>You can publish donorbadge with a call to action in Facebook Fan page walls (Institution Fan page, Unit fan page, Athletics fan page etc.) </li></ul><ul><li>The donorbadge message will instantly go to all your Fans Newsfeed </li></ul><ul><li>Fans can click through the donorbadge image and header to go to your giving website </li></ul><ul><li>You can track the response (click through) using donorbadge report </li></ul><ul><li>It is that simple! </li></ul>
    4. 4. Benefits <ul><li>Convert fans into donors using donorbadge as a reward and donor recognition tool </li></ul><ul><li>Another opportunity to reach out to the Fans for soliciting gifts, especially ahead of deadlines </li></ul><ul><li>Measure the response (click through) using donorbadge reports </li></ul><ul><li>Increased awareness (viral propagation) from new donors publishing their donorbadge </li></ul>
    5. 5. Advantages <ul><li>Easy, takes less than 10 minutes </li></ul><ul><li>Leverages existing donorbadge set up </li></ul>
    6. 6. Publish in four easy steps <ul><li>Edit donorbadge </li></ul><ul><li>Copy Fan page URL </li></ul><ul><li>Publish donorbadge in Fan page </li></ul><ul><li>Track response ( click through) </li></ul>
    7. 7. Step 1: Edit donorbadge <ul><li>Login to donorbadge.com </li></ul><ul><li>Click on Edit Widget for the specific donorbadge </li></ul><ul><li>Scroll down to the Facebook Fan Page Feed section </li></ul><ul><li>Enter the message to be published with the badge </li></ul><ul><li>Header automatically picked up from the Widget Fund Name </li></ul><ul><li>Save the badge </li></ul>
    8. 8. Step 2: Copy Fan page URL <ul><li>Go to Widgets Home page </li></ul><ul><li>Click on “Download code” </li></ul><ul><li>A window will pop up with the Fan page URL </li></ul><ul><li>Copy the URL into clipboard </li></ul>
    9. 9. Step 3: Publish donorbadge in Fan page <ul><li>Go to your institution’s Facebook Fan page </li></ul><ul><li>Login with the Fan page admin account </li></ul><ul><li>Type in a call to action in the text box. </li></ul><ul><li>Click on the link, paste the Fan page URL and click Attach </li></ul><ul><li>Review the message and edit if needed </li></ul><ul><li>Click Share to publish </li></ul>
    10. 10. Step 4: Track response <ul><li>Click on View report for the donorbadge </li></ul><ul><li>Select ClickThroughs as the Graph Type </li></ul><ul><li>View the click throughs for the day </li></ul><ul><li>In addition, track visitors to Giving website using Google Analytics or other web analytics </li></ul>
    11. 11. Please contact Shankar Radhakrishnan [email_address] 510.623.0400 Radhika Gudavalli [email_address] 510.623.0401 Questions?

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