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… the flow of
Ideas into Innovation


by Shankar
Innovation Workshop
Pune, 20 July 2009

 Shankar, 20 July 09      Innovat...
Innovation Workshop
Morning                                                        Noon
•     09.00 Introduction          ...
Innovation Mantra




        Focus               Escape                        Move
Shankar, 20 July 09       Innovation ...
Creativity & Ideas are not enough,

                         they need to be

           structured, defined and directed
...
Portable Water Filter




Shankar, 20 July 09                     Innovation Flow at ARAI, Pune                  9
       ...
Seeds of Innovation




  Shankar, 20 July 09             Innovation Flow at ARAI, Pune   11




Edison - Inventor of the ...
Inventor, Innovator & Entrepreneur
Discovery - 1802 – Humphrey Davy discovered that an electric current passing
through me...
Inventor, Innovator & Entrepreneur
Edison becqme an entrepreneur & started three new companies to manufacture
            ...
Bridge the Idea-Innovation Gap
Innovative product
that wows the User

                       Strategic IP
                ...
Structured Process to grow
          the Innovative Potential of Ideas




Shankar, 20 July 09          Innovation Flow at...
Shankar, 20 July 09   Innovation Flow at ARAI, Pune   21




Imagination is more important than Knowledge




Shankar, 20 ...
Balancing Imagination & Knowledge


                                                                                World’...
Ideally,
Number of possible solutions
capable of delivering the desired outcome

                                        I...
Mr. Problem

 lives here :




Shankar, 20 July 09       Innovation Flow at ARAI, Pune   27




                      5

 ...
Broader Problem



   Why do I want to
  solve this problem ?
                                    Original Problem (Start ...
Why          because..                  Idea Trigger




Shankar, 20 July 09   Innovation Flow at ARAI, Pune              ...
9 Windows of Opportunity

Super-
System



System




 Sub-
System


 Shankar, 20 July 09   Past                Present
  ...
Innovation Opportunity - 9 Windows Analysis
                                                                              ...
TRIZ Function Map




                Effective                            Insufficient                          Harmful
 ...
5 Whys                                Root-cause Analysis


                                                          beca...
What prevents me ?

   I want to               but what is preventing me is




               TRIZ Contradiction Matrix

...
TRIZ Contradiction Matrix

TRIZ Inventive             Trigger Question                    Idea
Principle




     Initial ...
Solving the Nine Dots Puzzle




                          Think out-of-the-Box

   Shankar, 20 July 09                   ...
Shankar, 20 July 09     Innovation Flow at ARAI, Pune   47




                      Function Map




Shankar, 20 July 09 ...
Interaction Matrix




 Shankar, 20 July 09                    Innovation Flow at ARAI, Pune                             4...
Problem Statement – v1




Shankar, 20 July 09          Innovation Flow at ARAI, Pune   51




                      Seeds...
Invention                              Innovation                                     Commercialization
1968: Spencer Silv...
Shankar, 20 July 09        Innovation Flow at ARAI, Pune   55




                      Seeds of Innovation




Shankar, 2...
Shankar, 20 July 09   Innovation Flow at ARAI, Pune   57




Shankar, 20 July 09   Innovation Flow at ARAI, Pune   58
Shankar, 20 July 09   Innovation Flow at ARAI, Pune                59
                                                    ...
Shankar, 20 July 09   Innovation Flow at ARAI, Pune                                 61




                               ...
Imaginatively Generalizing the Problem


                                Generic
                                 Generic
...
Technical Contradiction




    Shankar, 20 July 09                 Innovation Flow at ARAI, Pune                         ...
Distilled Knowledge on Inventive Ideas


                                                                                 ...
Inventive Principles

    1. Segmentation                   15. Dynamics                              29. Pneumatics and h...
TRIZ Inventive Principles




Shankar, 20 July 09           Innovation Flow at ARAI, Pune   71




 Inventive

  Principle...
o   n
                           ati
                   c    Ide
               ati
     s      tem
   Sy


              ...
Technology
Evolution Trends
         Space Segmentation trend :




         Geometric Evolution trend :




 Shankar, Jul...
Technology
Evolution Trends
          Surface Segmentation Trend :




          Controllability trend :




 Shankar, Jul...
Questions ?




• Shankar.Venugopal07@gmail.com
 Shankar, 20 July 09      Innovation Flow at ARAI, Pune   79
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Innovation Flow Shankar

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Innovation Workshop conducted for Scientists & Technologists at Pune, India.
Demonstration of TRIZ-based Innovative Problem Solving.

Published in: Technology, Business

Innovation Flow Shankar

  1. 1. … the flow of Ideas into Innovation by Shankar Innovation Workshop Pune, 20 July 2009 Shankar, 20 July 09 Innovation Flow at ARAI, Pune 1 Hi, I’m Shankar • Physicist turned Materials Scientist • Now Principal Scientist at Dow R&D, Pune • Earlier, GE R&D – 8 Yrs, Materials Innovation • Patented Inventions, New Products • Innovation Facilitator - TRIZ Shankar, 20 July 09 Innovation Flow at ARAI, Pune 2
  2. 2. Innovation Workshop Morning Noon • 09.00 Introduction • 14.00 TRIZ • • • TRIZ – Principles • 09.15 Innovation Flow • TRIZ Engineering parameters • • TRIZ contradiction statements • Identifying the Innovation Opportunity – Edison – • Contradiction Matrix Nine Windows example – 9 windows for UPD • TRIZ Inventive Principles • Identifying the Root problem - Five Whys • Examples of TRIZ-triggered Ideas • Vision of the Solution – Ideality - IFR • TRIZ Process Flow • Out-of-the-box Thinking – Crossing the barriers – 9 • dots Puzzle • 15.30 TRIZ Ideation • • • TRIZ Contradiction Statement – v3 • Tea • Use of TRIZ Contradiction Matrix • • Trigger questions based on TRIZ Inventive principles • 11.15 Problem Analysis • • • 17.00 Idea Evaluation & Path Forward • Initial Problem Statement – v0 • • Method 1 - Ranking of Ideas based on VOC & Boundaries • Problem analysis – Perceptions • Method 2 - Evaluation of ideas using six hats method • Problem statement – v1 • What ‘s Next - Technology Evolution Trends • Functional Map – Example • TRIZ Evolutionary Potential • Team creates FM for UPD • • Technical Problem Statements – v2 • 18.00 Conclusion • Voice of Customer • • 13.00 Lunch Shankar, 20 July 09 Innovation Flow at ARAI, Pune 3 INNOVATION IS BRINGING AN INSIGHTFUL IDEA SUCCESSFULLY TO THE MARKET Innovation Flow at ARAI, Pune 4
  3. 3. Innovation Mantra Focus Escape Move Shankar, 20 July 09 Innovation Flow at ARAI, Pune 5 Challenging our view of what’s familiar can stretch our Imagination Thus, the task is, not so much to see what no one has yet seen; but to think what nobody has yet thought, about that which everybody sees. Erwin Schrodinger Shankar, 20 July 09 Innovation Flow at ARAI, Pune 6
  4. 4. Creativity & Ideas are not enough, they need to be structured, defined and directed to result in Innovation Shankar, 20 July 09 Innovation Flow at ARAI, Pune 7 Seeds of Innovation Shankar, 20 July 09 Innovation Flow at ARAI, Pune 8
  5. 5. Portable Water Filter Shankar, 20 July 09 Innovation Flow at ARAI, Pune 9 http://www.vestergaard-frandsen.com/lifestraw-introduction.htm Solving an Invisible Problem Shankar, 20 July 09 Adaptive Eyeware Innovation Flow at ARAI, Pune 10 http://hubpages.com/hub/INNOVATIVE-SPECTACLES
  6. 6. Seeds of Innovation Shankar, 20 July 09 Innovation Flow at ARAI, Pune 11 Edison - Inventor of the Electric Bulb Innovator of Electric Illumination Creative Strong analytical power Entrepreneurship The drive to succeed I find out what the World needs and then proceed to invent it 1% Inspiration, 99% Perspiration Shankar, 20 July 09 Innovation Flow at ARAI, Pune 12
  7. 7. Inventor, Innovator & Entrepreneur Discovery - 1802 – Humphrey Davy discovered that an electric current passing through metal wire could give light. Formulation of the Problem - 1878 – Edison, “ the electric light idea took possession of me It was easy to see what the thing needed It wanted to be subdivided The light was too bright and too big. What we wished for was little lights and a distribution of them in people’s houses in a manner simillar to gas.”. Patent – 1879 – demonstrated 40 h lifetime Started Edison Electric Light Company Key Idea – Only If electricity is distributed similar to gas, could the electric bulb become economically attractive. Shankar, 20 July 09 Innovation Flow at ARAI, Pune 13 Inventor, Innovator & Entrepreneur 1880 – Edison improved Bulb’s life to 300h, developed a dynamo to generate electricity at 110V, small distribution net, Demo with 425 lamps at Menlo Park. Shankar, 20 July 09 Innovation Flow at ARAI, Pune 14
  8. 8. Inventor, Innovator & Entrepreneur Edison becqme an entrepreneur & started three new companies to manufacture the equipment. 1892 - Edison Electric Illuminating Company Lighted up Wall Street in New York. Shankar, 20 July 09 Innovation Flow at ARAI, Pune 15 Inventor, Innovator & Entrepreneur Edison brought a significant invention, based on breakthrough technology and requiring a new infrastructure, successfully to Market. Key Idea – Divide a big problem into a series of small ones and solve them while keeping whole value chain in mind. Innovation is the specific instrument of entrepreneurship. It is the act that endows resources with a new capacity to create wealth Drucker Shankar, 20 July 09 Innovation Flow at ARAI, Pune 16
  9. 9. Bridge the Idea-Innovation Gap Innovative product that wows the User Strategic IP Portfolio Scale-up Prototype Alignment Manufacturing with Innovation Opportunity Shankar, 20 July 09 Innovation Flow at ARAI, Pune Idea 17 o n ati c Ide ati s tem Sy as x ide o the-b t -of- u t eo c rea Shankar, 20 July 09 to Innovation Flow at ARAI, Pune 18
  10. 10. Structured Process to grow the Innovative Potential of Ideas Shankar, 20 July 09 Innovation Flow at ARAI, Pune 19 The Cycle of Innovation Shankar, 20 July 09 Innovation Flow at ARAI, Pune 20
  11. 11. Shankar, 20 July 09 Innovation Flow at ARAI, Pune 21 Imagination is more important than Knowledge Shankar, 20 July 09 Innovation Flow at ARAI, Pune 22
  12. 12. Balancing Imagination & Knowledge World’s Best World’s Best Generic Generic TRIZ Ideas Ideas Problems Problems solving similar solving similar similar to mine similar to mine Imagination Play problems problems Problem Solve by Analysis Analogy My Specific My Specific My Specific My Specific Problem Problem Solution Solution Knowledge Play Idea in brief Shankar, 20 July 09 Innovation Flow at ARAI, Pune 23 Innovative Problem Solving Shankar, 20 July 09 Innovation Flow at ARAI, Pune 24
  13. 13. Ideally, Number of possible solutions capable of delivering the desired outcome Ideality = Benefits / (Costs + Harm) IFR Ideal solution Today Time IFR - Implementation-free description of the situation Shankar, 20 July 09 Innovation Flow at ARAI, Pune 25 after the problem has been solved. Begin with the end in Mind Start here IFR Ideal solution Today Time Achieve the Function with Pune cost or harm Shankar, 20 July 09 Innovation Flow at ARAI, zero 26
  14. 14. Mr. Problem lives here : Shankar, 20 July 09 Innovation Flow at ARAI, Pune 27 5 Doors Shankar, 20 July 09 Innovation Flow at ARAI, Pune 28
  15. 15. Broader Problem Why do I want to solve this problem ? Original Problem (Start here) What’s stopping me from solving this Problem ? Narrower Problem Ref - Shankar, 20 JulySystematic Innovation – Darrell Mann Pune Hands on 09 Innovation Flow at ARAI, 29 # 1. Why was the Kingdom lost? The Kingdom was because the battle was lost. lost because a nail was missing # 2. Why was the battle lost ? because the soldier could not fight well # 3. Why could not the soldier fight well ? because he lost his horse. # 4. Why was the Horse lost ? because it lost its shoe. # 5, Why did the horse lose its shoe ? - Picasso because a nail was missing. Shankar, 20 July 09 Innovation Flow at ARAI, Pune 30
  16. 16. Why because.. Idea Trigger Shankar, 20 July 09 Innovation Flow at ARAI, Pune 31 9 Windows Shankar, 20 July 09 Innovation Flow at ARAI, Pune 32
  17. 17. 9 Windows of Opportunity Super- System System Sub- System Shankar, 20 July 09 Past Present Innovation Flow at ARAI, Pune Future 33 9 Windows of Opportunity Super- System System Sub- System Shankar, 20 July 09 Past Present Innovation Flow at ARAI, Pune Future 34
  18. 18. Innovation Opportunity - 9 Windows Analysis Draw Super System System Sub System Past Present Future Shankar, July 2009Shankar, 20 Innovation Flow - Tools & TemplateInnovation Flow 35 July 09 Innovation Opportunity - 9 Windows Analysis Write Super System System Sub System Past Present Future Shankar, July 2009Shankar, 20 Innovation Flow - Tools & TemplateInnovation Flow 36 July 09
  19. 19. TRIZ Function Map Effective Insufficient Harmful Excessive Missing Shankar, July 2009Shankar, 20 Innovation Flow - Tools & TemplateInnovation Flow 37 July 09 TRIZ Functional Interaction Matrix Element 1 Element 2 Element 3 Element 4 Element 5 Element 1 Element 2 Element 3 Element 4 Element 5 Shankar, July 2009Shankar, 20 Innovation Flow - Tools & TemplateInnovation Flow 38 July 09
  20. 20. 5 Whys Root-cause Analysis because Idea Trigger Why Why Why Why Why Shankar, July 2009Shankar, 20 Innovation Flow - Tools & TemplateInnovation Flow 39 July 09 Begin with the end in Mind What do we want? TRIZ Ideal Final Result (IFR) Ideality = Benefits / (Harm + Cost) Benefits = Harm = Cost = What does improving B mean? What does minimizing H mean? What does minimizing C mean?
  21. 21. What prevents me ? I want to but what is preventing me is TRIZ Contradiction Matrix Improving Worsening TRIZ Inventive Principles Parameter Parameter
  22. 22. TRIZ Contradiction Matrix TRIZ Inventive Trigger Question Idea Principle Initial Problem Statement (v0) Shankar, 20 July 09 Innovation Flow at ARAI, Pune 44
  23. 23. Solving the Nine Dots Puzzle Think out-of-the-Box Shankar, 20 July 09 Innovation Flow at ARAI, Pune 45 Systematic Approach to Out-of-the-box Ideas Ideal Final Result Evolution Trends Super-system System Sub-system 5 Whys Past Present Future Shankar, 20 July 09 Innovation Flow at ARAI, Pune 46
  24. 24. Shankar, 20 July 09 Innovation Flow at ARAI, Pune 47 Function Map Shankar, 20 July 09 Innovation Flow at ARAI, Pune 48
  25. 25. Interaction Matrix Shankar, 20 July 09 Innovation Flow at ARAI, Pune 49 Problem Analysis - UPD Who is not What is not Affected ? the Problem? Who is What is the affected? problem? How is How is it When is When is Problem it not? a problem? it a Problem? it not? Why is it Where is it a problem? a Problem? Where is not Why is it not? a problem? Shankar, 20 July 09 Innovation Flow at ARAI, Pune 50
  26. 26. Problem Statement – v1 Shankar, 20 July 09 Innovation Flow at ARAI, Pune 51 Seeds of Innovation Shankar, 20 July 09 Innovation Flow at ARAI, Pune 52
  27. 27. Invention Innovation Commercialization 1968: Spencer Silver 1974: Arthur Fry Silver developed a high-quality but As the legend goes, Fry was in church 1980: 3M "low-tack" adhesive, made of tiny, when he came up with the perfect indestructible acrylic spheres that application. Fry sang in his church choir on Post-it® Notes were would stick only where they were weekends, and he used slips of paper to introduced nationwide. tangent to a given surface, rather mark the pages of his hymnal. When the than flat up against it. book was opened, however, the makeshift Adhesive's grip was strong enough bookmarks often moved around or fell out to hold papers together but weak altogether. On a Sunday in 1974, it enough to allow the papers to be occurred to him that Silver's adhesive pulled apart again without being could be put to use to create a better torn. bookmark. If it could be coated on paper, Adhesive could be used in the same Silver's adhesive would hold a bookmark way again and again in place without damaging the page on which it was placed. Shankar, 20 July 09 Innovation Flow at ARAI, Pune 53 Shankar, 20 July 09 Innovation Flow at ARAI, Pune 54
  28. 28. Shankar, 20 July 09 Innovation Flow at ARAI, Pune 55 Seeds of Innovation Shankar, 20 July 09 Innovation Flow at ARAI, Pune 56
  29. 29. Shankar, 20 July 09 Innovation Flow at ARAI, Pune 57 Shankar, 20 July 09 Innovation Flow at ARAI, Pune 58
  30. 30. Shankar, 20 July 09 Innovation Flow at ARAI, Pune 59 Photos via Daimler Shankar, 20 July 09 Innovation Flow at ARAI, Pune 60
  31. 31. Shankar, 20 July 09 Innovation Flow at ARAI, Pune 61 Image of impeller via PAX Scientific, all rights reserved; Image Shankar, 20 July 09 Innovation Flow at ARAI, Pune 62 of calla lily via the equinest
  32. 32. Imaginatively Generalizing the Problem Generic Generic Problems Problems similar to mine similar to mine Imagination Problem Analysis My Specific My Specific Problem Problem Knowledge Idea in brief Shankar, 20 July 09 Innovation Flow at ARAI, Pune 63 To solve an Inventive Problem, TRIZ Inventor needs to find & Parameters remove Contradictions. Identify which Parameter is improving and which parameter is worsening as a result? Shankar, 20 July 09 Innovation Flow at ARAI, Pune 64
  33. 33. Technical Contradiction Shankar, 20 July 09 Innovation Flow at ARAI, Pune 65 TRIZ Parameters 1. Weight of moving object 15. Durability of moving object 29. Accuracy of manufacturing 2. Weight of nonmoving object 16. Durability of nonmoving object 30. Harmful factors acting on object 3. Length of moving object 17. Temperature 31. Harmful side effects 4. Length of nonmoving object 18. Brightness 32. Manufacturability 5. Area of moving object 19. Energy spent by moving object 33. Convenience of use 6. Area of nonmoving object 20. Energy spent by nonmoving object 34. Repairability 7. Volume of moving object 21. Power 35. Adaptability 8. Volume of nonmoving object 22. Waste of energy 36. Complexity of device 9. Speed 23. Waste of substance 37. Complexity of control 10. Force 24. Loss of information 38. Level of automation 11. Tension, pressure, stress 25. Waste of time 39. Productivity 12. Shape 26. Amount of substance 13. Stability of object 27. Reliability 14. Strength 28. Accuracy of measurement Shankar, 20 July 09 Innovation Flow at ARAI, Pune 66
  34. 34. Distilled Knowledge on Inventive Ideas World’s Best World’s Best Generic Generic TRIZ Ideas Ideas Problems Problems solving similar solving similar similar to mine similar to mine problems problems Imagination Knowledge Idea in brief Shankar, 20 July 09 Innovation Flow at ARAI, Pune 67 Contradiction Matrix Shankar, 20 July 09 Innovation Flow at ARAI, Pune 68
  35. 35. Inventive Principles 1. Segmentation 15. Dynamics 29. Pneumatics and hydraulics 2. Taking out 16. Partial or excessive actions 30. Flexible shells and thin films 3. Local quality 17. Another dimension 31. Porous materials 4. Asymmetry 18. Mechanical vibration 32. Color changes 5. Merging 19. Periodic action 33. Homogeneity . 6. Universality 20. Continuity of useful action 34. Discarding and recovering 7. "Nested doll" 21. Skipping 35. Parameter changes 8. Anti-weight 22. "Turn Lemons into Lemonade" 36. Phase transitions 9. Preliminary anti-action 23. Feedback 37. Thermal expansion 10. Preliminary action 24. 'Intermediary' 38. Strong oxidants 11. Beforehand cushioning 25. Self-service 39. Inert atmosphere 12. Equipotentiality 26. Copying 40. Composite materials 13. 'The other way round' 27. Cheap short-living objects 14. Spheroidality - Curvature 28 Mechanics substitution Shankar, 20 July 09 Innovation Flow at ARAI, Pune 69 Imagination – Solving by Analogy World’s Best World’s Best Ideas Ideas solving similar solvingsimilar problems problems Imagination Solve by Analogy My Specific My Specific Solution Solution Knowledge Idea in brief Shankar, 20 July 09 Innovation Flow at ARAI, Pune 70
  36. 36. TRIZ Inventive Principles Shankar, 20 July 09 Innovation Flow at ARAI, Pune 71 Inventive Principles Shankar, 20 July 09 Innovation Flow at ARAI, Pune 72
  37. 37. o n ati c Ide ati s tem Sy as xi de o he-b o f-t o u t- te cr ea Shankar, 20 July 09 to Innovation Flow at ARAI, Pune 73 TRIZ Technology Forecasting Shankar, July 2009 Flow of Ideas into Innovation
  38. 38. Technology Evolution Trends Space Segmentation trend : Geometric Evolution trend : Shankar, July 2009 Flow of Ideas into Innovation Cooking Stoves : Electrical Microwave Wood fuel Kerosene LPG heating heating Time Transportation : Electric Horse Cart Petrol Car CNG ? / Hybrid Car Trend : Solid Liquid Gas Field Field Shankar, July 2009 Flow of Ideas into Innovation
  39. 39. Technology Evolution Trends Surface Segmentation Trend : Controllability trend : Shankar, July 2009 Flow of Ideas into Innovation Technology Evolution Potential Shankar, July 2009 Flow of Ideas into Innovation
  40. 40. Questions ? • Shankar.Venugopal07@gmail.com Shankar, 20 July 09 Innovation Flow at ARAI, Pune 79

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