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Film magazine front cover analysis

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Film magazine front cover analysis

  1. 1. Film Magazine Front Cover Analysis The actual name of the film shows to that audience that the magazine is a film magazine. The name of the film is also reflected in the masthead as it’s written in bold red, this could be used to show a link to the type of film hell boy is and the red help signify to the audience hell, death and torture, there’s a significant contrast between the background and the masthead to make sure it stands out to the audience. They have used fire as the drop shadow to link in with the name hell boy. The fire also represent to the audience hell and torture; this could give them more of an insight into the film. The typography of the masthead stays the same in every issue of the magazine; the font is large and bold so that it stands out to the audience. The image is also in front of the masthead this shows to the audience how well known and popular the magazine is that they don’t have to show the whole name and people would still know what magazine they are looking at. The fact that the masthead is caught on fire could give the audience an insight to the film and makes it suitable for a film magazine as it suits the theme of the frame. The target audience are film fans the masthead appeal to the target audience as it will entice them to read more about the film, as its eye catching, devilish and mysterious. They have placed the masthead in the same place and font so that the target audience can signify what magazine it is; this way when it’s on the shelves they will be able to tell the magazine from far away. The sell-lines are featured on the left hand side of the frame as that’s the place where the human eyes go first as that’s the way people read from. All the selllines that are feature on the front cover of the Empire magazine have a symbolic link towards other films that the target audience would enjoy. The films that are presented in the sell-lines give the idea that the target audience are mainly males. It gives the audience a first look into the previews of the film this might entice the target audience to buy the magazine and so that they are able to see pictures of parts of the film before others are able to. The font of the sell-lines are relatively smaller than the title of the film and the masthead that son the top of the frame. The font is the same as the masthead to show a link between them and to keep the brand identify when the audience is reading the magazine. The colours of the sell-lines are written in white to show a contrast between the black and the red, it could also signify the genre of the film and the difference between purity and evil. The strap-line that’s used on the magazine front cover is directed to the audience ‘you and whose golden army’ this could signify that noone is able to destroy Hell boy. This entice the audience to watch the film to see if anyone in the film can destroy hell boy. The colours of the sell-lines are white this signifies purity. The fact that hell boy is written in white is ironic because when you think of hell you think of the colour red and not the colour white because the colour white represents innocence. The fact that the text is placed in the middle of the characters body near his heart could show that deep down he’s pure and innocent. The strap line that’s used above the name of the film that reads ‘you and whose golden army’ is written in gold which links in with the strap line. The colours that are used in the frame help reflect the narrative, as the colours are very devilish and they are very bold and they stand out this could reflect the action genre or the horror supernatural genre. The contrast in the black, white and red help lure the audience into going and watching the film as the colours are very demanding and intriguing, as they blend well together. The image is of the main character in the film hell boy, looking directly at the audience with one hand in a fist and the other over it. The image is giving the audience an insight into the film. The image suggests to the audience that the film could be a supernatural; action film by the fact that the character is half human, half devil and the fact that the character has a bionic hand could show that the film has scenes of action in it. The poster and the magazine have a symbolic link of red that used in both and the character that is featured in both of them too. The image placed in the middle of the frame is mid-shot of the main character showing his body and the strength that’s shown in his muscles. The lighting is mainly on the side of his face and the middle of his face looks dark and mysterious. His costume is just his red bare skin, his body posture is stiff and powerful, the audience are able to tell this by the positioning of his hands and the facial expression that expressed to the audience. The setting and setting can’t be told by the magazine front cover as the background is plain black, this shows that the setting of the film is placed in a dark place. This could have been done to relate to the name of the film ‘Hell Boy 2’. The image is the most dominant feature on the page as it takes the audience focus more than the text. The text is small and plotted mainly on the first third of the frame and the bottom of the frame. It’s written smaller and contrasts well with the main image on the frame.
  2. 2. The name of the film may confuse the audience with what magazine they are reading because the name ‘Hannibal’ may make them think of a gossip magazine, telling the story about a Hannibal. The size of the masthead is large and bold this way the audience are able to read it clearly. The style of the font is very static and it looks like its jumping out of the frame. This could because a Hannibal is dangerous and preys on the vulnerable when they aren’t expecting it. The masthead is placed in front of the main image that could be because the magazine wasn’t as well known when this issue of empire was made. The mast head is on a plain red colour that stands out to the audience and helps signify the genre of the film to the audience. It also helps the film promote a sense of fear to the audience and maybe entice them to go and watch the film. The front of the magazine looks like something that would be presented in a premier of a film. The masthead is bold and red this could give the idea that the target audience is males who are between the ages of 1630. The colours of the masthead are dominant and could relate to the personality of the target audience. The mast head is placed in the same place and the font is identical in every issue of Empire magazine that’s been released so that the target audience are able to tell the magazine every time they see it. The sell-lines that are featured in the front cover of this issue of empire magazine all relate to the title of the film Hannibal, for instance ‘Catering for cannibals!’ All the sell-lines match the theme of the film that the magazine is trying to promote. The selllines help reflect the interests of the target audience by the words that they use to entice them such as ‘Gore blimey’, quizzes such as ‘are you a psycho?’ sell-lines like themes help engage with the target audience as they talk directly to the audience and in a less formal way., as the target audience are young males. On the right hand side of the cover in the bottom corner they have sell-lines of plus that’s featured in the magazine, they use well know actors to lure in the audience. Some of the sell-lines are direct to the audience and helps them engage more with the film and with the magazine. The name of the film is the only sell-line that is in bold this could be to show the importance and that fact that the film that the magazine is trying to promote. The main sell-line is in serif to show its significance compared to the other sell lines. The rest are written in san serif to show that it’s not as important as the other text on the frame. The size of the font depreciated down the frame the main sell-line is the largest then they get smaller the less important the sell-lines get. The styles of the sell-lines that are bullet pointed are in san serif and come across more feminine than the title of the film and the masthead. The colours of the sell-lines match the genre of the film, the fact that their more black presented on the page could show that there’s more evil featured in the film than innocence and purity. The colours red, black and white is repeatedly used within the front cover to show that the film that they are promoting is from the horror genre. In this magazine front cover there is more text feature in the frame that over rides the main image. This could be because the image leaves a lot to the audience’s imagination and the text on the left hand side of the page helps entice the audience to find out more about the film. The fact that there is profile lighting on his face and the darker side merges into the black background makes the layout of the text easy to place and easy for the audience to read the text that’s placed around the image. The front cover layout of the text follows the conventions of a horror magazine but the image is distinctive as it’s not placed in the middle of the frame, it is placed mostly on the right hand side. This could be to leave the image in the audiences head as the bottom right hand side of the frame is the last place that the audiences eyes sets eyes on. This way it would stay in their minds. The image is half a male characters face. It’s a close up of one side of his face and its showing the colour of his eyes. It could show that the magazine is a film magazine as it’s trying to promote the main film of the issue Hannibal. The image could suggest to the audience that it is a horror film magazine by the spookiness of the main image. The main sell-line ‘what’s cooking?’ could suggest to the audience that something is going to get heated up. It’s a question that is aimed directly to the audience this makes them start to wonder maybe it’s them that’s going to be cooked. This could entice the audience to actually go and see the film. The main image suggest that the narrative is mysterious and scary to the audience, it shows that its part of the horror genre or the slasher horror genre by the red in his eyes. This could signify death in the narrative; this might engage the audience to go and watch the film to see the whole film. The colours that are used for the selllines are white and red, to show the contrast between the background that is being used. They are used to show the genre that the film magazine is trying to promote and give the audience a more chilling mood when reading the magazine. By the colours used they might entice the audience more to go and read the magazine and see what the film is about. The white that is featured on the black background could show the difference between good and evil. The colours that are used helps reflect the horror narrative and the genre of the film as in most horrors the main colours that are used are white, red and black and the audience would be able to tell the link when looking at this magazine front cover. The colours stand out well when put together that they lure the audience in more to find out more about the film. The fact that the background on the left hand side of the frame is black, may lure in the audience to find out what is lurking in the darkness of the main image. The colour red is introduced firstly in the main characters eyes as they are looking directly in the audience direction. The image that is present in the Hannibal poster is the same image that is presented on the magazine front cover, this a symbolic link between the two. They both give of a sense of fear to the audience. The image is a close up of the antagonist in the film, there is profile lighting on half of the characters face to show that he has two sides to him and side that the audience see’s and a darker side that people don’t know about. The audience aren’t able to tell where the setting or the background the film is set but they are able to tell that it’s going to be in a dark and scary place as the main image of the character blends into black, to show mystery.

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