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SOCIAL MEDIA
April 2014
Yihaodian - YHD
• Founded in 2008, YHD is one of the fastest-growing e-commerce company in China.
Background
2013
57million registered use...
Challenge
1.YHD offers a variety of imported food & beverage products from all over
the world and wants to make people dis...
Solution
1 2 3
• You are all redirected to 下午茶 APP.
• Shake your phone to win one product.
Share it.
• There's nothing qui...
Results
36
days
Shanghai
Beijing
Guangzhou
18%
66%
16%
40WeChat
KOL’s
5publications
20Weibo
KOL’s 5articles shared x10,000...
Uncle Advertising is a full service agency providing
creative advertising solutions, digital marketing and
social connecti...
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CASE STUDY | Yihaodian - YHD (Walmart) - 下午茶

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Social Media Case Study - Yihaodian - YHD (Walmart) - 下午茶
Made in China by Uncle Advertising, a full service agency providing creative advertising solutions, digital marketing and social connectivity strategies for brands in China.

Published in: Social Media, Business, Technology
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CASE STUDY | Yihaodian - YHD (Walmart) - 下午茶

  1. 1. SOCIAL MEDIA April 2014 Yihaodian - YHD
  2. 2. • Founded in 2008, YHD is one of the fastest-growing e-commerce company in China. Background 2013 57million registered users 11,54billion yuan annual sales www.YHD.com
  3. 3. Challenge 1.YHD offers a variety of imported food & beverage products from all over the world and wants to make people discover and try them. 2. YHD wants to grow its WeChat account fan base and improve the interactions with its fans.
  4. 4. Solution 1 2 3 • You are all redirected to 下午茶 APP. • Shake your phone to win one product. Share it. • There's nothing quite as relaxing as sitting down together for an afternoon tea, whether you need a break or want to treat your friends. • Thanks to YHD 下午茶 APP (linked to WeChat), share an afternoon tea with your friends and colleagues. • Send “下午茶 “ to YHD WeChat account. • Mention how many people are participating (5-10). • Receive a specific room number. • Invite your friends to follow YHD and tell them to send this room number. Enjoy your afternoon tea! Play & receive your afternoon tea package directly at work!
  5. 5. Results 36 days Shanghai Beijing Guangzhou 18% 66% 16% 40WeChat KOL’s 5publications 20Weibo KOL’s 5articles shared x10,000 1,768packages delivered 31,308participants 17,933new fans on WeChat
  6. 6. Uncle Advertising is a full service agency providing creative advertising solutions, digital marketing and social connectivity strategies. We provide ‘creative solutions’ which build brands and businesses in China. We help brands to listen, understand and engage in conversations in Chinese social media: Weibo and Wechat. For more information, please visit our Linkedin company page Uncle Advertising (Scan our QR code), follow us on Twitter @ShanghaiUncleAd or drop us an email at elsa.bouillot@uncle-ad.com Contributors: Chris Yang, Elsa Bouillot

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