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Often referred to as the Chinese WhatsApp, WeChat, the most popular messaging APP in China, goes far beyond messaging. Without ever leaving the APP, users can chat, share, play game, do shopping, hail a cab, to name but a few.
In China, brands must catch this opportunity to reach out to people. So, how can WeChat be used efficiently as a marketing tool and answer customers’ needs and desires? We created comics representing simple daily-life situations in which WeChat is a super hero, always here at your service, adding value to your life at every opportunity.