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INFOGRAPHIC | Passport to Chinese overseas online shopping

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Analysis on the online shopping experience of Chinese consumers heading towards overseas e-retailers - By Uncle Advertising
Uncle Advertising is a full service agency providing creative advertising solutions, digital marketing and social connectivity strategies for brands in China.
For more information, please visit our Linkedin company page Uncle Advertising, follow us on Twitter @ShanghaiUncleAd or drop us an email at elsa.bouillot@uncle-ad.com

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INFOGRAPHIC | Passport to Chinese overseas online shopping

  1. 1. sales PASSPORT TO CHINESE OVERSEAS ONLINE SHOPPING By Uncle Advertising – June 2014 MARKET OVERVIEW TOP REASONS Young (1980’s) Middle Class (RMB 70000-180000/year) 60% Overseas online Chinese consumers are young urban women. China overseas shopping transactions (in millions RMB) 2009-2013 Trust = Genuine Avoiding fake goods, concerned about food safety Multiple choice Some products aren’t available in China. Price & discounts Avoiding value added taxes, import tariffs and consumption tax TOP BARRIERS PRODUCT CATEGORY CHINESE CUSTOMER PATHWAYS Popular portals Popular online store Fashion and beauty Imported food Personal electronics Foreign language issues Not sure which vendor to buy from Not sure how to make purchase Mistakes in online payment Customs clearance Too long to receive order Haitao VS Daigou Browsing merchant site Impulse driven by promotion Comparing prices Friends recommendations Browsing portals Seasonal promotion Looking for quality assurance Looking for customer review Language barrier Trust issue Language barrier How to use Paypal? Alipay is not available. No international credit cards Risk of credit card fraud Payment process Some e-commerce sites do not ship internationally. Need to find a shipping company that will deliver at reasonable cost Receiving expired products owing to lengthy transport time Uncertain about the delivery time Customs issues Receiving expired products owing to lengthy transport time OPPORTUNITY Post transaction and delivery Trigger Search Evaluation Transaction Post transaction and delivery After sales support Repeat Educate Enable Engage Incent Counterfeits Returning goods or getting a refund can be difficult. Where do Chinese customers find overseas products? Chinese consumers rely heavily on reviews and recommendations to guide their purchase decisions. ERROR Only good shopping experience will make Chinese customers buy again. Guide Chinese customers step by step for an easier and better shopping experience Offer all integrated solution including payment and delivery to Chinese customer Reduce the number of steps in order to avoid losing potential customers Reassure Chinese customers Uncle Advertising is a full service agency providing creative advertising solutions, digital marketing and social connectivity strategies. We provide ‘creative solutions’ which build brands and businesses in China. We help brands to listen, understand and engage in conversations in Chinese social media: Weibo and Wechat. For more information, please visit our Linkedin company page Uncle Advertising (scan our QR code), follow us on Twitter @ShanghaiUncleAd or drop us an email at elsa.bouillot@uncle-ad.com. Contributors: Elsa Bouillot, Josselin Roulet, Debora Rose Murwiki, Chuck Chen. 50 120 265 480 744 2009 2010 2011 2012 2013 Approx. 1/3 more expensive in China ? “ocean search” buying online from overseas e-retailers “buy for” buying overseas products through contacts, agencies or individual sellers Y 4898 Y 4000 milk Searching for an agent

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