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CASE STUDY | Didi Dache - 滴滴打车 | 2015

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Case Study - Didi Dache - 滴滴打车
Made in China by Uncle Advertising, a full service agency providing creative advertising solutions, digital marketing and social connectivity strategies for brands in China.

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CASE STUDY | Didi Dache - 滴滴打车 | 2015

  1. 1. CASE STUDY
  2. 2. COMPANY PROFILE Smart taxi app Provides users with a cab anywhere, anytime Both convenient and efficient More than 150 million users in 2015 Covers 300 cities in China Holds 74% taxi app market share
  3. 3. Challenge Solution Result
  4. 4. CHALLENGE Raise awareness Educate users to the use of an innovative platform Drag more conservative users to the platform
  5. 5. SOLUTION HTML 5 website linked to WeChat Beijing, Shanghai, Guangzhou, Shenzhen’s ‘Crazy overtime’ activity Rules of the game - Answer 3 simple questions - Give us the details of your company (address, phone) - Automatically add a vote for your company - Top 100 companies with most votes will see all their employees rewarded with a Didi Dache free ride (45 RMB coupon)
  6. 6. Results
  7. 7. Uncle Advertising is a full service agency providing creative advertising solutions, digital marketing and social connectivity strategies. We provide creative solutions which build brands and businesses in China. We help brands listen, understand and engage in conversations in Chinese social media: Weibo and WeChat. For more information, please visit our Linkedin company page Uncle Advertising (Scan our QR code), follow us on Twitter @ShanghaiUncleAd or drop us an email at elsa.bouillot@uncle-ad.com or nicolas.dijols@uncle-ad.com

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